Shopify for Regulated Products

You can sell restricted products like ammunition on Shopify, but not with Shopify Payments. We set up a compliant payment provider in its place, age checks at checkout and shipping rules that block restricted states, and we develop Shopify stores for ammunition sellers.

Powder Valley logo
Graf & Sons logo
Freedom Munitions logo
Mankind logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Database check

Age verification at checkout

For products that need a real age check, we connect an age verification service at checkout that matches the buyer's name and address against public records. Products that do not need it skip the check.

CBD and THC

Not accepted by Shopify Payments

Shopify Payments does not accept many CBD and THC products, so those stores need a third-party high risk payment processor before the first order. We set up the processor and the Shopify payment settings together during setup.

PACT Act

Age checks extended to online vaping sales in 2021

Since 2021, the PACT Act requires online sellers of vaping products, like cigarette sellers, to check the buyer's age against a commercial database before the sale and collect an adult signature at delivery. A checkbox age gate does not meet that standard.

21+

Federal minimum age for tobacco and vaping

The federal minimum age for tobacco and all electronic nicotine delivery systems (ENDS) in the US is 21. State laws for alcohol, cannabis and other categories vary, so a compliant Shopify store applies the right age threshold for each product and state.

This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish.

Kendra Borkholder, Operations Support, GEN-Y Hitch

What regulated product commerce on Shopify actually requires

Regulated product categories on Shopify include tattoo and body modification supplies, alcohol, tobacco, vaping products, CBD and hemp derived products, certain supplements, adult content, and controlled equipment. Each category comes with a different set of restrictions: some affect which payment processors will work with the store, some affect which ad platforms can be used, some require documented age verification at checkout, and some require specific platform attestations before Shopify will allow the account to operate.

  • Shopify Plus
  • Age Verification
  • High Risk Payments
  • PACT Act Compliance
  • B2B Accounts
  • Catalog Controls

Shopify for regulated products: your options compared

How Shero compares with AgeChecker.Net set up by your team, a high-risk payment provider alone and a freelance developer.

Compared on Shero CommerceAgeChecker.Net set up by your teamA high-risk payment provider aloneA freelance developer
Age checks only where they apply We set checks by product and location, so other orders stay quick.Rules by location and product included.Processor handles payments; age checks are yours.Custom rules to write.
Sales stopping if a processor freezes A second payment option set up as a backup.Age app has no payment backup role.One processor, one point of failure.Possible, if they know the processors.
Restricted products blocked by destination Checkout rules stop restricted items shipping where they are banned.Checks age only; destination rules need other tools.Processor does not block destinations.Custom code to maintain.
Complex checkout logic done right Regal: credit-based checkout logic rebuilt in a custom Shopify app.Plugs into checkout as an app.Payments only.Depends on their checkout experience.
How you pay Paid discovery, then an accurate estimate.AgeChecker.Net monthly plan.Higher processing rates.Freelancer hourly rate.
Shero Commerce
Age checks only where they apply We set checks by product and location, so other orders stay quick.
Sales stopping if a processor freezes A second payment option set up as a backup.
Restricted products blocked by destination Checkout rules stop restricted items shipping where they are banned.
Complex checkout logic done right Regal: credit-based checkout logic rebuilt in a custom Shopify app.
How you pay Paid discovery, then an accurate estimate.

Compared with

AgeChecker.Net set up by your team

Age checks only where they apply Rules by location and product included.
Sales stopping if a processor freezes Age app has no payment backup role.
Restricted products blocked by destination Checks age only; destination rules need other tools.
Complex checkout logic done right Plugs into checkout as an app.
How you pay AgeChecker.Net monthly plan.

A high-risk payment provider alone

Age checks only where they apply Processor handles payments; age checks are yours.
Sales stopping if a processor freezes One processor, one point of failure.
Restricted products blocked by destination Processor does not block destinations.
Complex checkout logic done right Payments only.
How you pay Higher processing rates.

A freelance developer

Age checks only where they apply Custom rules to write.
Sales stopping if a processor freezes Possible, if they know the processors.
Restricted products blocked by destination Custom code to maintain.
Complex checkout logic done right Depends on their checkout experience.
How you pay Freelancer hourly rate.

Regulated commerce failures during development

Most problems with regulated Shopify stores are not discovered at launch. They are discovered when a payment processor freezes funds, an ad account is suspended, or a regulator issues a complaint. By that point the cost of fixing the infrastructure is far higher than setting it up right from the start.

01

Payment processor selection happens before anything else

Shopify Payments does not support CBD, THC, or several other regulated categories. A third party high risk processor must be in place before the store takes its first order. Processors that work for regulated categories include Authorize.net, NMI, and specialized high risk payment providers. For Painful Pleasures we set payment restrictions by product, including PayPal-only messaging on CBD products.

02

Age verification that meets current legal requirements

For tobacco and vaping products, self declaration checkboxes do not meet the federal PACT Act standard. Verifiable age verification for regulated products uses document verification, date of birth validation with auditable records, or AI based age estimation with escalation to ID check. The requirement varies by product category and state. The age verification app must meet the strictest standard in every jurisdiction you ship to.

03

Product level age and access controls, not sitewide gates

A sitewide age gate that blocks all visitors creates unnecessary friction for buyers of non restricted products and may not satisfy requirements for specific regulated categories. Product level controls gate only the restricted products. Buyers purchasing non regulated items proceed without interruption. Buyers adding restricted products to cart trigger verification at the appropriate point. See our Shopify B2B account management page for full detail.

04

Marketing channel constraints worked into the strategy from day one

Facebook, Google, and TikTok restrict or ban advertising for regulated product categories including CBD, vaping, alcohol, and adult content. Paid social and paid search cannot be the primary acquisition channels for these stores. SEO, email, and direct channels need to carry more weight. For Graf & Sons and Powder Valley we set up an ad-safe subdomain that excludes restricted products.

05

B2B controls for professional buyer accounts

Many regulated product categories have both consumer and professional buyers: tattoo artists and studios buying supplies, licensed alcohol retailers ordering wholesale, licensed practitioners purchasing regulated equipment. B2B account management with company profiles, catalog controls, and appropriate pricing and terms is a standard requirement for regulated commerce stores serving trade buyers.

06

Shopify platform attestations where required

For hemp and CBD products, Shopify requires merchants to complete an attestation for the sale of hemp derived products. Skipping this puts the account at risk of suspension regardless of the payment processor. Other regulated categories have equivalent requirements. These are confirmed and completed as part of the project, not discovered after the account is flagged. See our Shopify B2B page for full detail.

B2B results

Numbers from client stores we have worked with.

View all case studies

Sporting goods

+200%revenue growth since launch
Shopifymoved from Magento, with US and UK markets on one store
STXShopify
Read the case study

Towing equipment

~36%lower total cost of ownership, with NetSuite connected through Patchworks
B2Bdealer logins, quick order and dealer price lists
GEN-Y HitchShopify
Read the case study

Tattoo supplies

3 tiersretail, pro and wholesale pricing on one Shopify store
Bulk ordersbulk order form on product pages, with store credit and wish lists carried over from Magento
Painful PleasuresShopify
Read the case study

Our Work

View All
Premium Knives

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to expand online amid rising outdoor consumer demand. Since then, they have seen: +100% revenue growth, +68% transaction growth after relaunch, and a +20% increase in average order value.

Benchmade
Tattoo and Piercing Supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures
Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose
Leadership Education

CCL - Center for Creative Leadership

Shero moved the Center for Creative Leadership, a global nonprofit, from iApps to Magento 2. We integrated Microsoft Dynamics 365 and VitalSource, set up international selling, and improved the store and checkout on every device.

CCL - Center for Creative Leadership

B2B and DTC in one store

Shopify now handles wholesale and retail from one admin. We set up the pricing, terms and ERP sync that make it work.

  • Price lists

    Customer specific pricing and volume breaks.

  • Payment terms

    Net terms, invoices and purchase orders.

  • Buyer portal

    Reorders, quick order lists and company accounts.

  • ERP sync

    Customers, pricing and orders synced with your ERP.

Planning compliance early costs less than fixing it after launch.

Get a quote

Process

How a regulated products store project works

We start with what each product in your catalog is allowed to do before any design work.

  1. 01

    Discovery and product sort

    In recorded workshops we sort every SKU into groups like CBD, tobacco, alcohol, tattoo ink or body jewelry, since each group has its own rules, and write the acceptance criteria.

  2. 02

    Payments first

    We line up a third-party processor that approves your product mix, since Shopify Payments does not take hemp sales.

  3. 03

    Checkout rules

    Age checks, state blocks and product warnings get set per product group, so unrestricted items check out normally.

  4. 04

    Test orders and UAT

    We place test orders to blocked states and confirm each one gets stopped at checkout, then you sign off in UAT.

  5. 05

    Launch and hypercare

    We launch with compliance checks on every product group and stay close through hypercare, then track carrier, processor and state rule changes and update the store controls when they move.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

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