eCommerce SEO Company and Consultants

Looking for an eCommerce SEO company that grows rankings for the category and product pages that drive sales? Shero handles technical fixes, a keyword map for every collection and product, product and review schema, internal linking, Core Web Vitals and visibility in AI search answers.

Book a Discovery Call Our Work
WorshipHouse Media logo
Long Island Watch logo
Agile Offroad logo
Sarris Candies logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

48%

Of 1,000 Shopify stores pass mobile Core Web Vitals

Page speed is part of how Google ranks pages, and in our 1,000-store speed test only 48% passed all three Core Web Vitals on mobile. So we check page speed as part of our SEO work.

2 URLs

Every Shopify product has at least two addresses

Shopify serves each product at /products/ and again inside every collection it belongs to. The theme's canonical tag points Google to one version, and our technical SEO work makes internal links point there too.

+32%

Google clicks in the 12 weeks after the Camera Source move

Camera Source moved from Magento to Shopify, and its Google clicks in the 12 weeks after the move were 32% higher than in the 12 weeks before. We mapped the old URLs to the new ones and checked crawlability so rankings carried over.

42/100

Average AI readiness of 1,000 Shopify stores

We scored 1,000 Shopify stores for AI search readiness and the average was 42 out of 100. Our SEO work covers Google rankings and AI answers in ChatGPT and Google AI Overviews.

"Working with Shero has been an exceptional experience. Their team's dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero's expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects."

Rene Davis, Director of Digital Commerce, Event Network

eCommerce SEO consultants who plan around revenue

eCommerce SEO is not the same as general website SEO. Category pages, product schema, faceted navigation, duplicate URLs from variants, and out-of-stock page handling are problems that general SEO practitioners miss. We audit and fix the eCommerce-specific issues that are costing you rankings and traffic.

  • Technical SEO
  • Category Page SEO
  • Content Strategy
  • Structured Data
  • Core Web Vitals
  • AEO and AI Search
  • Migration SEO

Shopify SEO pricing

Three ways to work with us. Every retainer starts with the $3,000 audit, billed once, so the monthly scope matches what your store needs.

Technical SEO audit

$3,000 one time, starting

  • Full crawl of your store
  • Canonical, filter and schema review
  • Core Web Vitals and app script check
  • Fix list ranked by revenue impact
  • Walkthrough call with the SEO lead
Book the audit

Growth retainer

$1,500 a month, starting

  • Technical fixes made in your theme
  • Collection and product page optimization
  • Content briefs every month
  • AI search checks
  • Monthly report on organic revenue
Talk about a retainer

Shopify Plus and enterprise

$5,000+ a month

  • Everything in Growth
  • Large catalogs and multiple markets
  • Hreflang and international SEO
  • Links and digital PR
  • AI answer tracking in ChatGPT, Perplexity and Gemini
Talk to the SEO lead

eCommerce SEO: your options compared

How Shero compares with an SEO freelancer, an in-house SEO manager and Semrush or Ahrefs on your own.

Compared on eCommerce SEO agencyAn SEO freelancerAn in-house SEO managerSemrush or Ahrefs on your own
Results on more than one platform Levata on Magento, Roman and Long Island Watch on ShopifyOften focused on one platformKnows your platformPlatform-agnostic data, no fixes
Growth you can measure Roman: Google clicks up 57% year over yearNumbers depend on the stores they have worked onSets their own targetsTracks rankings you choose
Category pages that rank Category copy and structure written for buying searchesCopy if it is in scopeWrites it between other jobsShows keywords, you write the copy
Reports you can read Monthly report in Search Console clicks, page by pageVaries by personMade for your teamDashboards you set up yourself
How you pay $3,000 audit, then retainers from $1,500 a monthHourly or a monthly retainerSalary, plus toolsA monthly tool fee, plus your time
eCommerce SEO agency
Results on more than one platform Levata on Magento, Roman and Long Island Watch on Shopify
Growth you can measure Roman: Google clicks up 57% year over year
Category pages that rank Category copy and structure written for buying searches
Reports you can read Monthly report in Search Console clicks, page by page
How you pay $3,000 audit, then retainers from $1,500 a month

Compared with

An SEO freelancer

Results on more than one platform Often focused on one platform
Growth you can measure Numbers depend on the stores they have worked on
Category pages that rank Copy if it is in scope
Reports you can read Varies by person
How you pay Hourly or a monthly retainer

An in-house SEO manager

Results on more than one platform Knows your platform
Growth you can measure Sets their own targets
Category pages that rank Writes it between other jobs
Reports you can read Made for your team
How you pay Salary, plus tools

Semrush or Ahrefs on your own

Results on more than one platform Platform-agnostic data, no fixes
Growth you can measure Tracks rankings you choose
Category pages that rank Shows keywords, you write the copy
Reports you can read Dashboards you set up yourself
How you pay A monthly tool fee, plus your time

What sets Shero apart as an eCommerce SEO company

SEO agencies tend to focus on keywords and content volume. We focus on the technical foundation first, then content that ranks and converts. Here is how that approach produces better results.

01

Transparent reporting tied to revenue

We report on organic sessions, keyword rankings, and revenue attributed to organic search via GA4. We do not report on impressions or keyword counts as primary metrics. The goal is revenue from organic search.

02

Coordinated with paid and CRO

SEO works best when it is coordinated with paid media and email. Paid captures demand that SEO is still working toward. SEO reduces the cost of paid by improving landing page quality scores.

03

Technical and content SEO on one team

When technical and content SEO are handled by different teams, recommendations conflict. Our team handles both, which means a crawl error fix and a content brief are never working against each other.

04

Made for eCommerce stores

Category page optimization, product schema, faceted navigation management, and out-of-stock page handling are eCommerce-specific problems. We understand the architecture of Shopify, Magento, and BigCommerce stores and optimize within their constraints.

05

Migration SEO specialists

Platform migrations are the highest-risk SEO event in an eCommerce brand's life. Shero manages redirect mapping, URL structure decisions, and post-launch monitoring on every migration to Shopify to protect organic rankings through the transition.

06

Audit before strategy

Every SEO engagement starts with a technical and content audit. We identify crawl errors, duplicate content, thin pages, missing structured data, and Core Web Vitals issues before recommending a single piece of new content.

SEO results

Google clicks from Search Console for stores we run SEO for.

View all case studies

Gifts and home decor

+57%Google organic clicks, Jul to Sep 2026 vs 2025
3xnon-brand Google clicks, same period
RomanShopify Plus

Barcode and RFID hardware

+92%Google organic clicks, Jul to Sep vs Jan to Mar 2026
+20%Google clicks, Sep vs Aug 2026
LevataMagento

Backup camera systems

+32%Google clicks in the 12 weeks after the move from Magento
+65%Google impressions, same 12 weeks vs the 12 before
Camera SourceShopify
Read the case study

Our Work

View All
Backup Camera Systems

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source
Candy and Party Favors

Just Candy

Just Candy sells personalized candy and party favors from a catalog of more than 16,000 SKUs. On VTEX, the brand had a rigid and expensive tech stack, a dip in sales caused by user experience issues, and site management that depended on heavy custom development. Shero moved the full catalog to Shopify and kept personalization and performance intact. Indexed pages increased 66% after the migration.

Just Candy
Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite
Musical Instruments

F-Musiikki

F-Musiikki is one of Finland's leading music instrument retailers, serving both consumers and businesses with over 15,000 products. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify Plus and launch a hybrid B2C/B2B store in just two months.

F-Musiikki

Shopify SEO now includes AI search

Buyers ask ChatGPT, Perplexity and Google AI Overviews which store to buy from. Those answers pull from the same schema, content and crawl access your SEO depends on. The Growth retainer includes AI search checks, and Plus and enterprise add monthly AI answer tracking.

Check your store for free with our Agentic Commerce Readiness Check

  • AI crawler access

    We check robots.txt, Cloudflare rules and bot settings so OAI-SearchBot (ChatGPT search), GPTBot, PerplexityBot and Googlebot can reach your products.

  • Template level schema

    Product, Offer, Review and FAQ data written once in Liquid and kept in sync with your catalog.

  • Answer ready copy

    Collection and product copy that answers the buyer's question in the first sentence, the format AI answers quote.

  • Citation tracking

    On Plus and enterprise, a monthly check of the prompts your buyers use, which stores get cited and how much revenue AI referrals bring in GA4.

Want an SEO audit?

Tell us your platform and biggest organic traffic challenge.

Get an SEO Audit

Process

How an eCommerce SEO program works

We start with what is holding the store back on its platform, then create category pages, content and links in that order.

  1. 01

    Platform crawl

    We crawl your Shopify, Magento or BigCommerce store and check indexation, canonicals, filter URLs and Core Web Vitals in Search Console.

  2. 02

    Keyword map

    Each commercial keyword gets one home: categories for broad terms, product pages for model and spec searches.

  3. 03

    Technical fixes

    We fix template issues first, like duplicate URLs, broken schema and slow pages, because they hold back every page at once.

  4. 04

    Category content

    We write buying copy for top categories and guides that link back to them, so research traffic reaches pages that sell.

  5. 05

    Revenue reporting

    Each month we report organic revenue by landing page and keyword position, and move effort to what is gaining.

Who works on your account

Meet the Team

Related services

Shopify SEO services by need

Start with the SEO service that matches your problem.

Technical and AI SEO

Fix what Shopify's theme and apps get wrong, for Google and AI search.

Page and market SEO

Grow the pages and markets that already sell.

Channels that work with SEO

Links, paid, social and conversion work on the same team.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana