Shopify Technical SEO Services

Shopify creates duplicate product URLs through collections, apps slow pages down, and tag and filter pages get indexed with no search demand behind them. Shero fixes canonical tags, crawl and index rules, internal links, schema and Core Web Vitals in your theme code and tests every change before it goes live.

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Levata (Barcodes Inc.) logo
Swag Golf logo
Long Island Watch logo
WorshipHouse Media logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

+32%

Google clicks after Camera Source moved to Shopify

Camera Source's Google clicks were up 32% in the 12 weeks after its move from Magento to Shopify, compared with the 12 weeks before, after we mapped its 301 redirects, crawled the result and fixed structured data.

60%+

Outdoor and sporting goods stores passing vitals

In our 1,000-store speed test, outdoor and sporting goods stores passed Core Web Vitals most often, at over 60%. Beauty and fashion stores passed least, mostly because of heavy images and complex themes.

Theme app extensions

App code that leaves with the app

Older Shopify apps inserted code into theme files, and it often stayed after the app was removed. Apps made with theme app extensions take their code with them, so our Shopify SEO audit lists leftover code from removed apps.

Search Console

Indexing and speed reports reviewed

We review Search Console's page indexing and Core Web Vitals reports for technical SEO clients. New problems usually come from a recent app, theme update or campaign page, so we check those first.

"Working with Shero has been an exceptional experience. Their team's dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero's expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects."

Rene Davis, Director of Digital Commerce, Event Network

What Shopify technical SEO covers

Shopify technical SEO covers the infrastructure-level issues that prevent your store from being correctly crawled, indexed, and ranked: Core Web Vitals, canonical duplication, faceted navigation indexation, schema markup, robots.txt, XML sitemap, and app script conflicts. Most of these issues are invisible until they suppress rankings. Shero delivers Shopify technical SEO audits and implementation for stores where organic traffic is underperforming relative to content quality. Every engagement starts with a full technical audit before any changes are made. Recommendations are prioritized by revenue impact, not severity score.

  • Core Web Vitals: LCP, INP, and CLS audit and fixes
  • App script conflict identification and resolution
  • Canonical tag configuration for collection URL duplication
  • Faceted navigation: duplicate page indexation control
  • Schema markup: Product, Review, BreadcrumbList, FAQPage
  • XML sitemap and robots.txt configuration
  • AI search: whether answer engines can crawl, read and cite your product and collection pages

Shopify SEO pricing

Three ways to work with us. Every retainer starts with the $3,000 audit, billed once, so the monthly scope matches what your store needs.

Technical SEO audit

$3,000 one time, starting

  • Full crawl of your store
  • Canonical, filter and schema review
  • Core Web Vitals and app script check
  • Fix list ranked by revenue impact
  • Walkthrough call with the SEO lead
Book the audit

Growth retainer

$1,500 a month, starting

  • Technical fixes made in your theme
  • Collection and product page optimization
  • Content briefs every month
  • AI search checks
  • Monthly report on organic revenue
Talk about a retainer

Shopify Plus and enterprise

$5,000+ a month

  • Everything in Growth
  • Large catalogs and multiple markets
  • Hreflang and international SEO
  • Links and digital PR
  • AI answer tracking in ChatGPT, Perplexity and Gemini
Talk to the SEO lead

Shopify technical SEO: your options compared

How Shero compares with an SEO freelancer, an in-house developer and an SEO app or crawler.

Compared on Shopify technical SEO agencyAn SEO freelancerAn in-house developerAn SEO app or crawler
Indexing after a replatform Indexing checked in Search Console after launch, with redirect errors fixedChecks indexing if askedWatches Search Console when they canReports indexing errors
Redirect chains Redirects mapped and chains cut to a single hopFinds chains, needs admin accessFixes them in bulkLists chains for you to fix
Sort and pagination URLs Sort and page parameters kept out of the indexCovered if they know Shopify URLsNeeds to know which to blockFlags them, leaves the rules to you
Custom robots.txt robots.txt.liquid edited so crawlers stay on pages that sellRecommends editsEdits the templateCannot edit the file
How you pay $3,000 audit, then retainers from $1,500 a monthHourlySalaryA monthly or yearly license
Shopify technical SEO agency
Indexing after a replatform Indexing checked in Search Console after launch, with redirect errors fixed
Redirect chains Redirects mapped and chains cut to a single hop
Sort and pagination URLs Sort and page parameters kept out of the index
Custom robots.txt robots.txt.liquid edited so crawlers stay on pages that sell
How you pay $3,000 audit, then retainers from $1,500 a month

Compared with

An SEO freelancer

Indexing after a replatform Checks indexing if asked
Redirect chains Finds chains, needs admin access
Sort and pagination URLs Covered if they know Shopify URLs
Custom robots.txt Recommends edits
How you pay Hourly

An in-house developer

Indexing after a replatform Watches Search Console when they can
Redirect chains Fixes them in bulk
Sort and pagination URLs Needs to know which to block
Custom robots.txt Edits the template
How you pay Salary

An SEO app or crawler

Indexing after a replatform Reports indexing errors
Redirect chains Lists chains for you to fix
Sort and pagination URLs Flags them, leaves the rules to you
Custom robots.txt Cannot edit the file
How you pay A monthly or yearly license

Why brands choose Shero for Shopify technical SEO

Shopify handles much of basic technical SEO automatically. What it leaves to you, which is canonical tags, faceted navigation, schema conflicts, and app performance, is where most stores underperform. These are the issues that require Shopify-specific knowledge to find and Shopify development expertise to fix.

01

Your installed apps are slowing every page, including pages where the apps are never used

Every Shopify app injects JavaScript and CSS on every page, even pages where the app is never used. Many stores have far more apps than they need. Shero audits every app's script injection and removes or defers scripts suppressing Core Web Vitals without serving any user on that page.

02

Older themes can cap your Core Web Vitals

Shopify's Dawn theme is designed to pass Core Web Vitals, and many older premium themes pass less often. If your store is on an older theme, that gap is a direct ranking disadvantage. Shero audits whether your current theme is the performance ceiling and quantifies the lift from a migration before recommending it.

03

Schema conflicts between your theme and your apps produce validation errors that block rich results

Shopify themes generate microdata schema. Schema apps inject JSON-LD. When both load on the same page, Google may misread the markup and the page loses rich result eligibility. Shero audits schema with Google's Rich Results Test and resolves conflicts before they cost rich snippet eligibility. The Shopify SEO audit page covers the full schema workstream.

04

INP replaced FID as a Core Web Vital in 2024 and needs its own audit

INP measures how quickly the browser responds after a user interaction. Threshold: 200 milliseconds. Many stores optimised for LCP and CLS and have never measured INP. App-injected JavaScript is the primary cause of INP failures. Shero uses Search Console real-user data to identify the specific app interactions causing delays.

05

Shopify's Speed Score in admin is not Core Web Vitals

Shopify's admin Speed Score is a Lighthouse simulation on one throttled device. Search Console Core Web Vitals use real Chrome user data over 28 days. A store can show a 70 Speed Score and fail Core Web Vitals for real mobile users. Shero uses field data, not admin scores, to assess actual ranking impact.

06

Fixing technical SEO on Shopify requires both SEO knowledge and Liquid development expertise

Canonical fixes, schema markup, robots.txt, and Core Web Vitals require Shopify theme changes. An SEO agency without development capability hands recommendations to a separate team, causing delays. Shero's technical SEO and development teams work from the same account. The Shopify SEO services page covers what an ongoing programme looks like after the audit.

SEO results

Google clicks from Search Console for stores we run SEO for.

View all case studies

Gifts and home decor

+57%Google organic clicks, Jul to Sep 2026 vs 2025
3xnon-brand Google clicks, same period
RomanShopify Plus

Barcode and RFID hardware

+92%Google organic clicks, Jul to Sep vs Jan to Mar 2026
+20%Google clicks, Sep vs Aug 2026
LevataMagento

Backup camera systems

+32%Google clicks in the 12 weeks after the move from Magento
+65%Google impressions, same 12 weeks vs the 12 before
Camera SourceShopify
Read the case study

Our Work

View All
Backup Camera Systems

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source
Candy and Party Favors

Just Candy

Just Candy sells personalized candy and party favors from a catalog of more than 16,000 SKUs. On VTEX, the brand had a rigid and expensive tech stack, a dip in sales caused by user experience issues, and site management that depended on heavy custom development. Shero moved the full catalog to Shopify and kept personalization and performance intact. Indexed pages increased 66% after the migration.

Just Candy
Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite
Leadership Education

CCL - Center for Creative Leadership

Shero moved the Center for Creative Leadership, a global nonprofit, from iApps to Magento 2. We integrated Microsoft Dynamics 365 and VitalSource, set up international selling, and improved the store and checkout on every device.

CCL - Center for Creative Leadership

Shopify SEO now includes AI search

Buyers ask ChatGPT, Perplexity and Google AI Overviews which store to buy from. Those answers pull from the same schema, content and crawl access your SEO depends on. The Growth retainer includes AI search checks, and Plus and enterprise add monthly AI answer tracking.

Check your store for free with our Agentic Commerce Readiness Check

  • AI crawler access

    We check robots.txt, Cloudflare rules and bot settings so OAI-SearchBot (ChatGPT search), GPTBot, PerplexityBot and Googlebot can reach your products.

  • Template level schema

    Product, Offer, Review and FAQ data written once in Liquid and kept in sync with your catalog.

  • Answer ready copy

    Collection and product copy that answers the buyer's question in the first sentence, the format AI answers quote.

  • Citation tracking

    On Plus and enterprise, a monthly check of the prompts your buyers use, which stores get cited and how much revenue AI referrals bring in GA4.

Not sure what Google sees on your store? Let us crawl it for you.

Get a quote

Process

How Shopify technical SEO works

We audit the theme, apps and indexation, fix them in the store ourselves, then watch for regressions.

  1. 01

    Field data

    We pull real-user LCP, INP and CLS by template from Search Console and set it apart from Shopify's admin speed report.

  2. 02

    App scripts

    We list every app's JavaScript and CSS, find where it loads without being used, and defer or remove it.

  3. 03

    Indexation rules

    We set canonical tags and robots.txt.liquid rules for duplicate collection paths and faceted filter URLs.

  4. 04

    Schema conflicts

    We find where theme microdata and app JSON-LD both describe a product and keep one clean version.

  5. 05

    Verify and monitor

    We re-crawl after each fix and check Core Web Vitals again after every app install or theme update.

Who works on your account

Meet the Team

Related services

Shopify SEO services by need

Start with the SEO service that matches your problem.

Technical and AI SEO

Fix what Shopify's theme and apps get wrong, for Google and AI search.

Page and market SEO

Grow the pages and markets that already sell.

Channels that work with SEO

Links, paid, social and conversion work on the same team.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Vienna Beef

"Our experience with Shero Commerce has been exceptional. Their expertise in migrating our website to BigCommerce resulted in a seamless transition, and we’ve seen a significant improvement in our checkout process and overall user experience. Their web design skills have truly elevated our online presence, and we couldn’t be happier with the results."

Reid Schwartz

eCommerce Manager / Vienna Beef

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana