ChatGPT Ads Management for eCommerce Brands

Shoppers now ask ChatGPT which product to buy, and brands can show an ad right below the answer. OpenAI's Ads Manager is open to advertisers in more than 80 countries, including the US, UK, Canada and most of Europe, and there is a ChatGPT Ads app for Shopify. Not every store qualifies, so we start by checking whether yours can advertise and whether it should. Then we build and manage the campaigns next to your Google and Meta spend.

Book a Discovery Call Our Work
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Logo STX
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Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

88%

Of AI referral visits to our client stores came from ChatGPT

1.75%

Conversion rate of AI referral visits, up from 0.66% a year earlier

51%

Of AI referral visits land on a product page

$3 to $5

Starting cost per click OpenAI suggests for new campaigns

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%.

James McKenna, Senior Commerce and CX Manager, STX

What we do on ChatGPT Ads

We check eligibility, connect your Shopify catalog and tracking, build the campaigns and report the results next to your other paid channels.

  • Eligibility and ad policy review
  • ChatGPT Ads for Shopify app and OpenAI Pixel setup
  • Product feed campaigns
  • Context hints, ad copy and images
  • Landing page recommendations
  • GA4 and conversion tracking
  • Budget and bid management
  • Monthly reporting next to Google and Meta

Why brands test ChatGPT Ads with Shero

ChatGPT Ads is a new channel and its rules still change every few months. We treat it like any other paid channel, with a budget, a target cost per order and a date to decide, so you know quickly whether it earns a place in your mix.

01

Eligibility checked before you spend

OpenAI does not allow ads for weapons, alcohol or intoxicating products, and it approves dietary supplements and health products case by case. We check your products, landing pages and business location against the policy before a campaign is built.

02

Your Shopify catalog connected properly

The ChatGPT Ads app for Shopify syncs your products and sends orders through the OpenAI Pixel. We install it, clean up the feed and confirm that purchases show in Ads Manager and in GA4.

03

Planned around your Google and Meta numbers

We start from what you already know: cost per order, best sellers and offers that convert on your other channels. The first campaigns use products with enough margin to pay for a test.

04

Context hints written from real buyer questions

ChatGPT matches ads to the conversation using context hints, which work differently from exact keywords. We write them from the questions your customers ask before they buy.

05

Landing pages built for someone mid-research

Someone who clicks an ad under a ChatGPT answer is usually still comparing options. Our developers build landing pages that answer the next question on the same page.

06

Paid ads only, separate from AEO

Getting your brand cited in ChatGPT answers is organic work, handled by our AEO team. This service covers the paid placements only, and when you have both, one plan covers them.

Our Work

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Backup camera systems for automotive, agricultural, and commercial use

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source
Specialty coffee roasting (D2C and B2B)

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf
Sleep courses and products for parents

Taking Cara Babies

Since 2013, Taking Cara Babies has helped parents build better sleep routines for their kids. A range of issues with their custom CMS were stifling growth, including their ambition to start selling physical products alongside their sleep courses.

Having already chosen Shopify Plus for their next chapter, Taking Cara Babies brought in Shero Commerce as a specialist migration partner to handle a complex build spanning gift cards, a legacy custom platform, and custom third-party integrations, unifying their physical and digital product sales on a single platform.

Taking Cara Babies

Find out if your store can advertise in ChatGPT

Send us your store and the products you want to push. We will check eligibility and tell you what a first test would look like.

Book a Discovery Call

How a ChatGPT Ads engagement works

01

Readiness review

Products, landing pages and business location checked against OpenAI's ad policies, and where ChatGPT fits next to your current channels.

02

Setup

Ads Manager account, ChatGPT Ads app for Shopify, OpenAI Pixel, product feed and GA4 connected and tested.

03

Launch

First campaigns built from your best products, with context hints, copy, images and a budget cap.

04

Optimize

Bids, budgets, products and hints adjusted every week against cost per order.

05

Report

Monthly results next to Google and Meta, with a clear recommendation to grow, hold or stop spend.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana