Email Marketing

Email programs underperform because flows are outdated, lists are unsegmented, and campaigns go out on a schedule rather than a strategy. Shero builds and manages Klaviyo email and SMS programs that are measured by revenue, not open rates.

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Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

200+

Klaviyo integrations available

Klaviyo connects to 200+ platforms including Shopify, Recharge, Yotpo, Gorgias, and Attentive. We set up and manage the integrations that make your data work harder.

20-30%

of revenue from email with a complete flow library

Stores with a full Klaviyo flow library and correct segmentation consistently generate 20-30% of revenue from email. Stores with only the default abandoned cart flow generate a fraction of that.

90

Days to meaningful revenue impact

Most clients see meaningful increases in repeat purchase rate and email-attributed revenue within 30 to 90 days of launching optimized flows and campaigns.

40%

More revenue vs MailChimp, avg

Brands with well-configured Klaviyo flows and segmented lists consistently generate 30-40% of revenue from email. Conversion rate optimization on landing pages amplifies email revenue further by improving what happens after the click.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B ecommerce business. Their expertise in email marketing, website support, and ecommerce strategy has significantly improved our online presence and optimized our B2B operations."

Joe Prebich, VP of Marketing, Benchmade Knife Company

Email marketing built around your store's revenue gaps

Most eCommerce stores have the same problems: an abandoned cart flow that was set up at launch and never touched, a welcome series that sends the same discount to every new subscriber, and monthly campaigns that go to the full list regardless of purchase history. The revenue is sitting in the gaps.

  • Klaviyo
  • Email Flows
  • SMS Marketing
  • Audience Segmentation
  • A/B Testing
  • Campaign Management

Why eCommerce brands trust Shero with email

Email marketing agencies tend to focus on aesthetics and send volume. We focus on revenue attribution and flow performance. Here is how we approach it differently.

01

Built for eCommerce, not general marketing

Our email work is built around eCommerce behavior: purchase history, browse abandonment, replenishment cycles, and loyalty. We have run email programs for brands in apparel, food, beauty, B2B, and sporting goods.

02

Email and SMS managed together

Email and SMS work best when they are coordinated, different messages, same strategy, no overlap in timing. Paid media is also available for brands that want all acquisition and retention channels managed from one team.

03

We audit before we build

Every engagement starts with an audit of your current flows, list health, deliverability, and segmentation gaps. We prioritize the work that generates revenue fastest, not the work that looks most impressive.

04

Revenue attribution, not vanity metrics

We track email-attributed revenue, flow conversion rates, and repeat purchase rate, not just open rates. Klaviyo connects directly to your Shopify store so every number ties back to actual sales.

05

Strategy and execution under one roof

We handle planning, copywriting, design, build, and reporting. No handoffs between a strategy team and a production vendor. One team carries the full picture from audience segmentation to send.

06

Klaviyo specialists, not generalists

Shero's email team works exclusively in Klaviyo for eCommerce. Every flow, segment, and campaign is built for revenue attribution, not open rate. Marketing automation across Klaviyo and other platforms is managed alongside email so channels compound rather than conflict.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf
Premium Chocolates

Sarris Candies

Looking to scale beyond a custom .NET platform that had become a ceiling rather than a foundation, the family-owned Pennsylvania institution partnered with Shero to migrate to Shopify Plus, delivering a mobile-first storefront, custom personalization features, and advanced ordering capabilities for both gift buyers and bulk purchasers.

Sarris Candies
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose

Most email audits uncover quick wins within the first week.

Tell us which platform you are on and your biggest email challenge. We will come back with a clear picture of what is working, what is not, and what to fix first.

Get an Email Audit

How Shero's email marketing engagement works

01

We audit before we build

Every engagement starts with a review of your current flows, list health, deliverability, and segmentation gaps. We prioritize the work that generates revenue fastest, not the work that looks most impressive in a deck.

02

Klaviyo specialists, not generalists

Klaviyo is our primary email and SMS platform. We know it in depth: flows, segmentation, predictive analytics, A/B testing, and revenue attribution. Benchmade Knife Company has relied on Shero for email strategy and execution for over three years.

03

Revenue attribution, not vanity metrics

We track email-attributed revenue, flow conversion rates, and repeat purchase rate, not just open rates. Klaviyo connects directly to your Shopify store so every number ties back to actual sales.

04

Strategy and execution under one roof

We handle planning, copywriting, design, build, and reporting. No handoffs between a strategy team and a production vendor. One team carries the full picture from audience segmentation to send.

05

Email and SMS managed together

SMS is built alongside email using the same Klaviyo audience data, not bolted on separately. For brands where email is already performing, SMS typically adds 10 to 20% incremental revenue without cannibalizing email.

06

Built for eCommerce behavior, not general marketing

Our email work is built around purchase history, browse abandonment, replenishment cycles, and loyalty. We have run email programs for brands in apparel, food, beauty, B2B, and sporting goods.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana