Email Marketing

Most eCommerce email programs underperform because flows are outdated, lists are unsegmented, and campaigns go out on a schedule rather than a strategy. Shero builds and manages Klaviyo email and SMS programs that are measured by revenue, not open rates.

Book a Discovery Call Our Work
Logo STX
Swag logo
Memphis Drum Shop Logo
Sarris Candies Logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

200+

Klaviyo integrations available

Klaviyo connects to 200+ platforms including Shopify, Recharge, Yotpo, Gorgias, and Attentive. We set up and manage the integrations that make your data work harder.

3+

Years managing Benchmade email

Shero has managed email marketing for Benchmade Knife Company for over three years, covering strategy, flows, campaigns, and ongoing performance optimization.

90

Days to meaningful revenue impact

Most clients see meaningful increases in repeat purchase rate and email-attributed revenue within 30 to 90 days of launching optimized flows and campaigns.

40%

More revenue vs MailChimp, avg

eCommerce stores using Klaviyo see more than 40% better performance on average than MailChimp. Better segmentation and behavioral triggers are the difference.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B ecommerce business. Their expertise in email marketing, website support, and ecommerce strategy has significantly improved our online presence and optimized our B2B operations."

Joe Prebich, VP of Marketing, Benchmade Knife Company

Email marketing built around your store's revenue gaps

Most eCommerce stores have the same problems: an abandoned cart flow that was set up at launch and never touched, a welcome series that sends the same discount to every new subscriber, and monthly campaigns that go to the full list regardless of purchase history. The revenue is sitting in the gaps.

  • Klaviyo
  • Email Flows
  • SMS Marketing
  • Audience Segmentation
  • A/B Testing
  • Campaign Management

Why eCommerce brands trust Shero with email

Email marketing agencies tend to focus on aesthetics and send volume. We focus on revenue attribution and flow performance. Here is how we approach it differently.

01

Built for eCommerce, not general marketing

Our email work is built around eCommerce behavior: purchase history, browse abandonment, replenishment cycles, and loyalty. We have run email programs for brands in apparel, food, beauty, B2B, and sporting goods.

02

Email and SMS managed together

SMS is built alongside email using the same Klaviyo audience data, not bolted on separately. For brands where email is already performing, SMS typically adds 10 to 20% incremental revenue without cannibalizing email.

03

We audit before we build

Every engagement starts with an audit of your current flows, list health, deliverability, and segmentation gaps. We prioritize the work that generates revenue fastest, not the work that looks most impressive.

04

Revenue attribution, not vanity metrics

We track email-attributed revenue, flow conversion rates, and repeat purchase rate, not just open rates. Klaviyo connects directly to your Shopify store so every number ties back to actual sales.

05

Strategy and execution under one roof

We handle planning, copywriting, design, build, and reporting. No handoffs between a strategy team and a production vendor. One team carries the full picture from audience segmentation to send.

06

Klaviyo specialists, not generalists

Klaviyo is our primary email platform and we know it in depth: flows, segmentation, predictive analytics, A/B testing, and revenue attribution. Benchmade has relied on Shero for email strategy and execution for over three years.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Premium Chocolates

Sarris Candies

Sarris Candies is a beloved retailer known for its premium chocolates and sweet treats. Looking to modernize their digital storefront, the brand partnered with Shero to move from a legacy custom .NET system to a more scalable, mobile-friendly, and marketing-flexible.

Sarris Candies

Most email audits uncover quick wins within the first week.

Tell us which platform you are on and your biggest email challenge. We will come back with a clear picture of what is working, what is not, and what to fix first.

Get an Email Audit

How Shero's email marketing engagement works

01

We audit before we build

Every engagement starts with a review of your current flows, list health, deliverability, and segmentation gaps. We prioritize the work that generates revenue fastest, not the work that looks most impressive in a deck.

02

Klaviyo specialists, not generalists

Klaviyo is our primary email and SMS platform. We know it in depth: flows, segmentation, predictive analytics, A/B testing, and revenue attribution. Benchmade Knife Company has relied on Shero for email strategy and execution for over three years.

03

Revenue attribution, not vanity metrics

We track email-attributed revenue, flow conversion rates, and repeat purchase rate, not just open rates. Klaviyo connects directly to your Shopify store so every number ties back to actual sales.

04

Strategy and execution under one roof

We handle planning, copywriting, design, build, and reporting. No handoffs between a strategy team and a production vendor. One team carries the full picture from audience segmentation to send.

05

Email and SMS managed together

SMS is built alongside email using the same Klaviyo audience data, not bolted on separately. For brands where email is already performing, SMS typically adds 10 to 20% incremental revenue without cannibalizing email.

06

Built for eCommerce behavior, not general marketing

Our email work is built around purchase history, browse abandonment, replenishment cycles, and loyalty. We have run email programs for brands in apparel, food, beauty, B2B, and sporting goods.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Strike 2

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Strike 2

And you?

Let's build something great together.

Ready to scale your ecommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana