Shopify SEO Services

Shopify has solid SEO foundations built in: clean URLs, fast hosting, and automatic sitemaps. What it does not provide is the keyword strategy, technical audit, content programme, and link building that turn a well-built store into one that ranks. Shero runs SEO programmes for Shopify merchants including Benchmade and STX, covering every layer from technical fixes to content that earns traffic and converts it.

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Logo STX
Logo Benchmade
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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

16+

years in eCommerce SEO

Technical SEO, content strategy, keyword research, and link building for Shopify Plus, Magento, and BigCommerce brands

92%

of marketers say SEO positively impacts business goals

According to Backlinko. Organic traffic is the highest-intent, lowest-cost acquisition channel for most eCommerce brands.

3+

year average SEO client engagement

Benchmade's SEO programme with Shero has run for 3+ years because sustainable organic growth compounds over time

98%

client retention post-launch

Most Shero clients continue working with the team after launch on support, development, and marketing programs

"Working with Shero Commerce for the past three years has been a game-changer for our B2B ecommerce business. Their expertise in email marketing, website support, and ecommerce strategy has significantly improved our online presence and optimized our B2B operations."

Joe Prebich, Vice President of Marketing, Benchmade

What Shero Shopify SEO covers

Shero's Shopify SEO service runs as a monthly retainer covering technical audits, keyword research, on-page optimization, content production, and link building. Every engagement starts with an audit to identify what is holding rankings back, then builds a program matched to the store's growth stage.

  • Technical SEO audit and fixes
  • Keyword research and strategy
  • On-page optimization (product, collection, blog)
  • Content production
  • Link building and off-page SEO
  • Monthly reporting and strategy

Why Shopify merchants run SEO with Shero

SEO agencies that do not understand Shopify's architecture give recommendations that create technical problems when implemented. Shero's SEO team works inside the same Shopify stores it builds and maintains.

01

Technical SEO grounded in Shopify's actual architecture

Shopify SEO has platform-specific issues: canonical tag behavior on collection and product pages, duplicate content from URL parameters, faceted navigation creating crawl budget problems, and JSON-LD schema that requires theme-level implementation. Shero identifies and resolves these from inside the platform, not from a crawl report sent via email.

02

Keyword strategy built around eCommerce buying intent

Keyword research for a Shopify store targets transactional and commercial intent: the queries that bring buyers ready to purchase, not readers browsing for information. Shero builds keyword strategies around the search terms your best customers actually use, mapped to the product and collection pages that can rank for them.

03

On-page optimization across every priority page type

On-page SEO on a Shopify store covers product pages, collection pages, landing pages, and blog content, not just the homepage. Shero optimizes title tags, meta descriptions, header structure, image alt text, internal linking, and schema markup across the full priority page set.

04

Content that earns rankings and contributes to conversion

Blog content and landing pages written for buyers convert at higher rates than content written for search engines alone. Shero's content is produced to rank for specific keywords, answer real buyer questions, and include a path from the content page to a product or collection. The Benchmade SEO programme includes content that serves both dealer and DTC audiences from the same Shopify store.

05

Link building through editorial outreach, not directory submissions

Shero builds links through content-driven editorial outreach and brand mention strategies that earn coverage from relevant industry publications. We do not use paid link directories or mass outreach campaigns that create compliance risk. Every link acquired is documented with the referring domain, anchor text, and placement context.

06

Monthly reporting that connects SEO performance to revenue

Shero's monthly SEO reports cover ranking changes, organic traffic, revenue contribution from organic sessions, and what was worked on in the period. Reports are presented in a monthly call and written in business language, not just keyword rank tables. Dedicated representation means one person owns the programme and can answer questions about it.

Our Work

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Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Musical instruments and audio equipment

Alto Music

A long-standing musical instrument retailer with a loyal customer base, Alto Music partnered with Shero to migrate from Magento 2 to Shopify, preserving their beloved Altobucks loyalty program and delivering a more manageable, cost-effective platform without sacrificing any of the features their customers loved.

Alto Music

Most Shopify SEO programmes start showing measurable ranking improvement within 3-6 months. The audit in month one tells you exactly where the opportunity is.

Request an SEO assessment

How Shero Shopify SEO programmes work

01

Onboarding: Technical Audit and Keyword Strategy

We conduct a full technical audit of the Shopify store, identify the issues holding rankings back, and build a keyword strategy matched to the store's product catalog, competition, and growth stage. The audit and strategy document become the programme roadmap.

02

Foundation: Technical Fixes and On-Page Optimization

We implement the priority technical fixes from the audit and optimize on-page elements across the priority product and collection pages. This phase addresses the structural issues that compound every month they are left unresolved.

03

Optimization: Content and Link Building

From month two onward, the programme runs its content production and link building on a defined monthly schedule. Content is produced, published, and reported against. Links are tracked with referring domain and placement documentation.

04

Scale: Expanding Keyword Coverage and Content

As initial keyword targets improve, the strategy expands to secondary and long-tail terms. For stores with blog programmes, content is planned quarterly to maintain a publishing cadence that supports both rankings and buyer education.

05

Reporting: Monthly Analytics and Recommendations

Monthly reports cover ranking changes, organic traffic performance, revenue from organic sessions, content published, links built, and recommendations for the next period. All engagements include a dedicated representative and regular reporting calls.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Swag Golf / Strike 2

"We partnered with Shero for the development work on the SWAG site. The dev was highly nuanced, specialized and complex—and the brand demanded a UX that was smooth, straightforward and memorable. The Shero team went above and beyond from the jump. As a partner to us, they were collaborative, organized and professional. As a partner to our client, they consistently set expectations clearly—and usually exceeded them. We were immediately faced with the challenge of getting this site up on a faster timeline than any similar project we’ve done before. Because of Shero’s tight process and expert dev talent, hitting this deadline was a walk in the park. And most importantly they are a group of terrific people and were a delight to work with. I can’t wait for our agencies to partner again."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf / Strike 2

And you?

Let's build something great together.

Ready to scale your ecommerce business? Tell us about your project and we'll get back to you within 24 hours.

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