Shopify Marketing Agency for DTC and B2B Brands

Need a Shopify marketing agency that can grow online sales from both consumer orders and trade buyers? Shero plans Google and Meta ads, Shopify SEO and AI search, email and SMS automations and CRO together from your GA4 data, for DTC and B2B brands.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

200%

Revenue growth achieved by STX after partnering with Shero

STX saw 200% eCommerce revenue growth after partnering with Shero. The growth came from the migration from Adobe Commerce to Shopify, with US and UK markets in the same Shopify store.

+18%

Email marketing ROAS at Archer Roose

Archer Roose saw an 18% increase in email marketing ROAS working with us. A campaign that sends traffic to a slow page or a broken checkout loses money no matter how well the audience is targeted, so we work on the store and the marketing together.

+32%

Google clicks at Camera Source after the move

Camera Source's Google clicks rose 32% in the 12 weeks after its move from Magento to Shopify, compared with the 12 weeks before. We handled the 301 redirect map and SEO setup for the move.

Paid, SEO, email

Channels planned on one launch calendar

We plan paid media, SEO and email around the same launch calendar, and the developers who make your landing pages are on the same team. A campaign does not wait on another agency to fix tracking or a broken page.

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business."

James McKenna, Senior Commerce and CX Manager, STX

Six channels, one set of numbers

All six channels read from the same Shopify orders and the same tracking, so a sale is counted once and budget decisions come from one set of numbers. We manage them for DTC and B2B brands on Shopify and Shopify Plus. You do not need all six on day one, and the audit decides which ones earn budget first.

Paid social: Meta, TikTok, Pinterest campaign strategy, creative, and optimisation
Google Ads: Shopping, Search, PMax, and YouTube campaign management
SEO: on-page, technical, content, and schema for Shopify stores
Email and SMS: Klaviyo strategy, flows, and campaigns for DTC and B2B
Programmatic advertising: display, video, native, and CTV via StackAdapt and The Trade Desk
Product feed management: Google Shopping, Meta, Amazon, and channel feeds via Feedonomics

Compared on	Shero Shopify marketing	A freelancer for each channel	An in-house marketing team	A single-channel agency
Channels we manage	Email, SMS, paid ads, SEO and organic social from one team	Can do strong work in one channel	Covers several channels among many tasks	Strong if one channel is all you need
Planning	One plan and one calendar across the channels we manage	Each freelancer plans only their own channel	Plans compete with the team's other work	Plans for its own channel only
Reporting	One monthly report across the channels we manage	A separate report from each freelancer	Reports are put together when the team has time	Reports on its own channel only
B2B and DTC buyers in one plan	DTC and B2B buyers planned in one marketing roadmap	Usually knows DTC	Knows your buyers best	Plans for one buyer type
How you pay	An audit of your store or accounts, then a proposal. Work on a monthly retainer.	Several hourly invoices	Salaries for each role	Retainer for one channel

Shero Shopify marketing

Channels we manage Email, SMS, paid ads, SEO and organic social from one team

Planning One plan and one calendar across the channels we manage

Reporting One monthly report across the channels we manage

B2B and DTC buyers in one plan DTC and B2B buyers planned in one marketing roadmap

How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

A freelancer for each channel

Channels we manage Can do strong work in one channel

Planning Each freelancer plans only their own channel

Reporting A separate report from each freelancer

B2B and DTC buyers in one plan Usually knows DTC

How you pay Several hourly invoices

An in-house marketing team

Channels we manage Covers several channels among many tasks

Planning Plans compete with the team's other work

Reporting Reports are put together when the team has time

B2B and DTC buyers in one plan Knows your buyers best

How you pay Salaries for each role

A single-channel agency

Channels we manage Strong if one channel is all you need

Planning Plans for its own channel only

Reporting Reports on its own channel only

B2B and DTC buyers in one plan Plans for one buyer type

How you pay Retainer for one channel

01

First-party tracking set up before any budget is allocated

Platform-reported ROAS has been unreliable since iOS privacy changes. Shero sets up server-side conversion tracking before any campaign begins, so Meta CAPI, Google Enhanced Conversions, and GA4 all receive accurate event data. Budget decisions are made from numbers that reflect what actually happened.

02

Paid media and store development in one engagement

Meta and Google campaigns optimise toward conversions. If the conversion tracking is incomplete, the campaigns optimise toward the wrong signal. If the product pages are slow, the campaigns send traffic to pages that won't convert. Shero's paid media team works in the same engagement as the store's development team, so both problems get fixed and neither gets blamed for the other.

03

SEO that starts from how Shopify structures its pages

Shopify SEO has specific constraints and opportunities: URL structure, collection page indexing, metafield-driven schema, and the interaction between the theme and Core Web Vitals. Shero's SEO work starts from Shopify platform depth instead of generic SEO practices applied to a platform the agency doesn't know well.

04

Programmatic once Meta and Google are tuned

Brands that have extracted most of the efficiency available from Meta and Google use programmatic advertising to reach audiences across the open web, websites, apps, streaming platforms, and connected TV. Shero manages programmatic campaigns through StackAdapt and The Trade Desk as an additional channel that complements the existing paid program instead of competing with it.

05

Product feeds managed at enterprise scale

Google Shopping and Meta Catalog performance depend on feed quality. Stale prices, missing GTINs, poor product titles, and disapproved items all cost performance in ways that bid optimisation alone cannot fix. Shero manages product feeds for enterprise catalogs via tools like Feedonomics, which distributes accurate product data to channels including Google, Meta, Amazon, and Walmart.

06

Klaviyo email and SMS work alongside paid media

Email and SMS reach owned audiences instead of paying for access, which makes them a core channel for most Shopify brands. Shero manages Klaviyo flows and campaigns in the same engagement as paid media so the retention program captures the customers paid acquisition brings in.

Specialty coffee

22.6% to 64.8%email campaign open rate, Feb to Jun 2026

Email + SMSprogram managed by our team

Dillanos Coffee RoastersShopify

Church media

2.2xAI assistant visits, last 90 days vs the 90 before

3.36%conversion rate on AI assistant visits, up from 2.71%

WorshipHouse MediaShopify

Towing equipment

59.63xMeta ROAS in May 2026

+48%may revenue

Gen-Y Hitch PPCShopify

Read the case study

Golf Putters and Gear

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf

Specialty Coffee

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.

Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose

Hot Dogs and Sausages

Vienna Beef

Discover how Shero Commerce migrated Vienna Beef from WooCommerce to BigCommerce Enterprise, consolidating 3 Third-party sales channels into their ERP, reducing manual effort and errors, and delivering a custom datepicker for delivery scheduling. Vendor purchasing workflows that were previously manual are now 100% fully automated.

Vienna Beef

Tracking set up before we spend

Bad tracking wastes ad budget, so we check GA4, pixels and conversion events before the first campaign goes live.

GA4 and pixels
Meta, Google and TikTok events checked against real orders.
Feeds
Product feeds cleaned for Google Shopping and Meta catalogs.
Attribution
One view of what each channel brings in.
Reporting
Monthly report tied to revenue and margin.

Looking for a Shopify marketing agency? Let's talk.

Plan my Shopify marketing

01

Marketing audit
We review every channel's results, accounts and tracking against your Shopify orders.
02

Tracking and feeds
We fix GA4, Meta Conversions API and your Merchant Center feed before spending more.
03

Channel plan
We decide which of SEO, email, paid search, paid social, programmatic and feeds you need now.
04

Launch
We launch campaigns using first-party data from Shopify, like customer segments and product margins.
05

Management
We manage each channel monthly and report every channel's results on one dashboard.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

Do I need all six channels?

02

How does Shero's marketing differ from a standalone marketing agency?

03

What is programmatic advertising and when does Shero recommend it?

04

How does Shero handle attribution across multiple channels?

05

Who owns the ad and email accounts, and what happens if we stop working together?

06

How long before marketing results show up?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Shopify Marketing Agency for DTC and B2B Brands

Six channels, one set of numbers