Shopify CRO Services

Your store has a conversion problem, not a traffic problem. We find where visitors drop off, run structured A/B tests to fix it, and build the changes in Shopify so they stick. Tell us your conversion rate and your worst drop-off point and we will tell you what to test first.

Book a Discovery Call Our Work
Swag logo
Memphis Drum Shop Logo
Gen Y Logo
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Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

16+

Years running CRO

We have been testing and fixing eCommerce conversion since 2010. Site speed work sits inside the same program, because a slow page and a low conversion rate, proven by our recent research on 1000 Shopify stores, are usually the same problem.

A/B

Every change tested before it ships

We do not make UX changes based on opinion. Every recommendation is backed by analytics data, session recordings, or heatmap evidence. Every change is A/B tested before it becomes permanent.

+28%

Mobile conversion rate

We rebuilt the mobile buying flow for Swag Golf and tested it until the gap with desktop closed. Checkout, trust signals and mobile UX are where we look first on almost every store.

1%

Conversion lift drives compounding revenue

A 1 percentage point increase in conversion rate on a store doing 10,000 monthly visits at a 2% average order value can mean tens of thousands in additional annual revenue without adding a single new visitor.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B ecommerce business. Their expertise in website support and ecommerce strategy has significantly improved our online presence and optimized our B2B operations."

Joe Prebich, VP of Marketing, Benchmade Knife Company

Shopify CRO built around where your store actually loses revenue

CRO projects fail when they skip the audit and start testing. Without knowing where visitors leave and why, you test the wrong things for a quarter and learn nothing. Every engagement here starts with GA4 funnel analysis, heatmaps and session recordings before anyone writes a hypothesis.

  • UX Audit
  • A/B Testing
  • Checkout Optimization
  • Mobile UX
  • Heatmap Analysis
  • GA4 Funnel Analysis

Related services: eCommerce CRO agency, Shopify Plus CRO agency, B2B CRO, cart abandonment, landing page optimization.

Why CRO works differently at Shero

Most CRO agencies hand you a list of recommendations. We build, test, and measure every change ourselves. Here is how that approach produces better results.

01

Mobile-first and now AI first by default

Mobile carries most of your traffic and converts at roughly half the desktop rate. We design and test mobile first, then desktop. Checkout friction on a phone is the single biggest conversion killer across the stores we audit. And as of late 2026, across 96 million sessions on the stores we run, AI assistants sent about the same traffic as the year before and close to three times the orders. Our focus is also on converting that traffic.

02

Ongoing optimization, not a one-off project

CRO compounds over time. Each test result informs the next hypothesis. Clients on ongoing CRO retainers consistently outperform one-off audit clients because the learning accumulates month over month.

03

Development and UX on one team

CRO recommendations only work if they get built correctly. Our UX designers and Liquid developers work together, so there is no translation gap between what was designed and what shipped to production.

04

Checkout optimization specialists

Checkout is where most eCommerce revenue is lost or saved. Shero builds and tests checkout flows using Shopify's Checkout Extensibility framework. Custom checkout optimization is a standalone service for brands that want a dedicated checkout improvement engagement.

05

Shopify-native CRO experience

We understand Shopify's checkout behavior, theme limitations, and Plus-specific features like Checkout Extensibility. Our test recommendations account for what Shopify actually allows, not what works on other platforms.

06

We audit before we test

Every CRO engagement starts with a data audit before any changes are made. Analytics and reporting accuracy are verified first, and optimizing against bad tracking data produces poor results regardless of how good the test design is.

Our Work

View All
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to expand online amid rising outdoor consumer demand. Since then, they have seen: +100% revenue growth, +68% transaction growth after relaunch, and a +20% increase in average order value.

Benchmade
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose
Towing equipment and aftermarket accessories

GEN-Y Hitch

Looking to scale beyond a WooCommerce setup that no longer aligned with their goals, the American manufacturer of heavy-duty towing hitches and accessories partnered with Shero to migrate to Shopify, delivering a unified B2B and D2C experience, NetSuite ERP integration, and use-case-driven navigation.

GEN-Y Hitch

An audit usually turns up at least one fix worth making in the first week.

Tell us your current conversion rate and biggest drop-off point. We will come back with a prioritized list of what to test first.

Get a CRO Audit

How a Shero CRO engagement works

01

Onboarding: Conversion Audit

We review your current conversion performance across the full funnel: homepage, category pages, product pages, cart, and checkout. We identify where visitors drop off and where quick wins are available before any testing begins.

02

Foundation: Strategy and Test Planning

We build a prioritized CRO roadmap based on audit findings. Each test is defined with a hypothesis, the element being tested, the success metric, and the minimum traffic needed for statistical significance.

03

Optimization: A/B Test Setup and Management

We set up and run A/B tests across priority elements: product page layout, pricing display, CTA text and positioning, navigation, homepage banners, and checkout flow. Each test runs for 2-4 weeks or until a clear winner emerges.

04

Scale: Analysis and Iteration

We analyze test results, implement winning variants, and begin planning the next cycle. Learnings from each test inform the next hypothesis, so the program compounds rather than running isolated experiments.

05

Reporting: Monthly Performance Review

We deliver monthly reports covering conversion rate changes, test results, revenue impact, and what is planned next. Reports connect CRO performance to your analytics so the team sees business impact, not just test outcomes.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana