Shopify CRO Services

Most Shopify stores have a conversion problem, not a traffic problem. Shero identifies where visitors drop off, runs structured A/B tests to fix it, and builds the changes in Shopify so results stick. We have done this across 500+ projects.

Book a Discovery Call Our Work
Logo STX
Swag logo
Memphis Drum Shop Logo
Clore Logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

14+

Years on Shopify platform

We know where Shopify stores lose conversions: checkout friction, mobile layout issues, slow product pages, and unclear CTAs. We have seen these patterns across 500+ projects.

A/B

Every change tested before it ships

We do not make UX changes based on opinion. Every recommendation is backed by analytics data, session recordings, or heatmap evidence. Every change is A/B tested before it becomes permanent.

70%

Average cart abandonment rate, eCommerce

Seven out of ten shoppers who add to cart do not complete the purchase. Checkout flow optimization, trust signals, and mobile UX fixes are the highest-impact areas we address first.

1%

Conversion lift drives compounding revenue

A 1 percentage point increase in conversion rate on a store doing 10,000 monthly visits at a 2% average order value can mean tens of thousands in additional annual revenue without adding a single new visitor.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B ecommerce business. Their expertise in website support and ecommerce strategy has significantly improved our online presence and optimized our B2B operations."

Joe Prebich, VP of Marketing, Benchmade Knife Company

Shopify CRO built around where your store actually loses revenue

Most CRO projects fail because they skip the audit and jump straight to testing. Without knowing where visitors drop off and why, you end up testing the wrong things. We start every engagement with GA4 funnel analysis, heatmaps, and session recordings before writing a single test hypothesis.

  • UX Audit
  • A/B Testing
  • Checkout Optimization
  • Mobile UX
  • Heatmap Analysis
  • GA4 Funnel Analysis

Why CRO works differently at Shero

Most CRO agencies hand you a list of recommendations. We build, test, and measure every change ourselves. Here is how that approach produces better results.

01

Mobile-first by default

More than 60% of Shopify traffic is mobile. We test and optimize for mobile layout first, then desktop. Checkout friction on mobile is the single biggest conversion killer across the stores we audit.

02

Ongoing optimization, not a one-off project

CRO compounds over time. Each test result informs the next hypothesis. Clients on ongoing CRO retainers consistently outperform one-off audit clients because the learning accumulates month over month.

03

Development and UX on one team

CRO recommendations only work if they get built correctly. Our UX designers and Liquid developers work together, so there is no translation gap between what was designed and what shipped to production.

04

Checkout optimization specialists

Checkout is where most revenue is lost and most agencies stop. We go deep on checkout flow: form field reduction, trust signal placement, payment method display, and error message clarity. Shopify Plus clients get full Checkout Extensibility access.

05

Shopify-native CRO experience

We understand Shopify's checkout behavior, theme limitations, and Plus-specific features like Checkout Extensibility. Our test recommendations account for what Shopify actually allows, not what works on other platforms.

06

We audit before we test

Every CRO engagement starts with a full UX audit: GA4 funnel analysis, heatmaps, session recordings, and checkout drop-off data. We find the revenue leaks before recommending a single change.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Premium Chocolates

Sarris Candies

Sarris Candies is a beloved retailer known for its premium chocolates and sweet treats. Looking to modernize their digital storefront, the brand partnered with Shero to move from a legacy custom .NET system to a more scalable, mobile-friendly, and marketing-flexible.

Sarris Candies

Most CRO audits surface at least one high-impact fix within the first week.

Tell us your current conversion rate and biggest drop-off point. We will come back with a prioritized list of what to test first.

Get a CRO Audit

How a Shero CRO engagement works

01

Onboarding: Conversion Audit

We review your current conversion performance across the full funnel: homepage, category pages, product pages, cart, and checkout. We identify where visitors drop off and where quick wins are available before any testing begins.

02

Foundation: Strategy and Test Planning

We build a prioritized CRO roadmap based on audit findings. Each test is defined with a hypothesis, the element being tested, the success metric, and the minimum traffic needed for statistical significance.

03

Optimization: A/B Test Setup and Management

We set up and run A/B tests across priority elements: product page layout, pricing display, CTA text and positioning, navigation, homepage banners, and checkout flow. Each test runs for 2-4 weeks or until a clear winner emerges.

04

Scale: Analysis and Iteration

We analyze test results, implement winning variants, and begin planning the next cycle. Learnings from each test inform the next hypothesis so the programme compounds rather than running isolated experiments.

05

Reporting: Monthly Performance Review

We deliver monthly reports covering conversion rate changes, test results, revenue impact, and what is planned next. Reports connect CRO performance to your analytics so the team sees business impact, not just test outcomes.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Strike 2

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Strike 2

And you?

Let's build something great together.

Ready to scale your ecommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana