Shopify Store Audit for Conversion and Growth

Need a Shopify store audit that shows why your traffic isn't turning into orders? We review your site speed, theme and app code, mobile UX, product pages, cart and checkout, SEO and analytics tracking, then walk you through what we found.

Book a Discovery Call Our Work
WorshipHouse Media logo
Alto Music logo
Razor Emporium logo
Regal Cinemas logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

42/100

Average AI readiness score across 1,000 stores

Our AI readiness report scored 1,000 Shopify stores and the average was 42 out of 100. The audit includes checks like structured data and whether AI crawlers can read your pages.

48%

Of benchmarked stores pass Core Web Vitals

In our speed benchmark of 1,000 Shopify stores, just 48% met all three Core Web Vitals thresholds on mobile. Our audit checks your store against the same three metrics and lists which apps and theme files slow it down.

+36%

More purchases for GEN-Y Hitch

Our paid ads work for GEN-Y Hitch started with audits of their Google Ads, Meta and Bing accounts and their GA4 setup. Purchases rose 36% and revenue rose 48%. Read the GEN-Y Hitch case study.

68%

Of Long Island Watch's Klaviyo flows would have broken in the move

Before Long Island Watch moved from BigCommerce to Shopify, we audited its 22 Klaviyo flows and found 15 that the move would affect. We rebuilt five of them on Shopify triggers before go-live.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What a Shero store audit covers

The audit covers six areas of your store.

  • Conversion: where shoppers drop off between product page, cart and checkout, with heatmaps on your key pages
  • Speed and mobile UX: Core Web Vitals, page weight and JavaScript conflicts
  • SEO audit: metadata, schema, site structure, crawl health and AI crawler access
  • App stack: what each app adds to load time, what it costs and whether you still use it
  • Analytics: GA4, Meta Pixel and server-side events checked against your Shopify orders
  • Checkout: test orders with discount codes, gift cards and different shipping zones, plus payment options and trust signals

Shopify store audit: your options compared

How Shero compares with free audit apps and tools, a freelance Shopify consultant and your in-house team.

Compared on Shero store auditFree audit apps and toolsA freelance Shopify consultantYour in-house team
A generic checklist Findings tied to your own GA4, Shopify and Search Console dataFast and free, same checks for every storeDepends on their experienceToo close to the site to spot issues
Paying for apps you don't need Every app checked for cost, speed and useLists installed apps without their cost or useMay suggest swapping apps for their favoritesKeeps apps installed just in case
Reports you can't trust We compare GA4 with your Shopify orders before we use the dataRarely checks the analytics setupChecks it if it's in scopeAssumes the reports are right
Knowing what to fix first Every finding ranked by revenue impact and effortGives a score with a long listRanks by their own judgmentFixes whatever is easiest
How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.FreeFlat fee or hourlyStaff time
Shero store audit
A generic checklist Findings tied to your own GA4, Shopify and Search Console data
Paying for apps you don't need Every app checked for cost, speed and use
Reports you can't trust We compare GA4 with your Shopify orders before we use the data
Knowing what to fix first Every finding ranked by revenue impact and effort
How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

Free audit apps and tools

A generic checklist Fast and free, same checks for every store
Paying for apps you don't need Lists installed apps without their cost or use
Reports you can't trust Rarely checks the analytics setup
Knowing what to fix first Gives a score with a long list
How you pay Free

A freelance Shopify consultant

A generic checklist Depends on their experience
Paying for apps you don't need May suggest swapping apps for their favorites
Reports you can't trust Checks it if it's in scope
Knowing what to fix first Ranks by their own judgment
How you pay Flat fee or hourly

Your in-house team

A generic checklist Too close to the site to spot issues
Paying for apps you don't need Keeps apps installed just in case
Reports you can't trust Assumes the reports are right
Knowing what to fix first Fixes whatever is easiest
How you pay Staff time

Why brands work with Shero on a store audit

Audit apps catch the obvious issues. The problems that cost you the most are harder to spot, such as an app that slows every page, tracking that misreports sales, or a checkout problem you only see on a phone. Finding them takes people who create and fix Shopify stores every day.

01

You talk directly to the people who audit your store

The people who audit your store join your calls and walk you through what they found. You can have a shared Slack channel with your dedicated team, and your account manager is not billed to you.

02

We find where shoppers leave your store

We look at each step from product page to cart, checkout and payment, and give the cause and the fix for each drop-off. We study at least a week of heatmaps before we recommend a change, the same way our conversion rate optimization team works.

03

We trace speed problems to the app, script or theme file

We measure load time on mobile, check what each installed app adds to your pages and whether you still use it, and name the theme files behind each slow page. Many apps load script on pages where they do nothing, which can slow down your store.

04

Five free tools you can use before we talk

You can benchmark your store before the call with our site speed revenue calculator, app stack payback calculator, retention revenue score, Shopify plan picker and Shopify pricing calculator.

05

We check your tracking before we use your numbers

GA4 and Meta Pixel setups often break after theme or checkout changes. We compare what GA4 records with your Shopify orders and flag any gap before we base a finding on that data.

06

SEO and AI search are part of the audit

We check metadata, schema, site structure and whether GPTBot, ClaudeBot and PerplexityBot can crawl your store, so search engines and AI tools can find and recommend your products.

CRO results

Numbers from client stores we have worked with.

View all case studies

Hair extensions

+14.3%conversion rate from two A/B tests
3 to 1platforms merged into one Shopify site
Invisible Bead ExtensionsShopify

Wine

0.5% to 1.2%conversion rate after the reskin
+18%email marketing ROAS
Archer RooseShopify
Read the case study

Golf equipment

Configuratorsbuild your own putter and headcover, with images that update as shoppers choose
Drop calendarlimited releases scheduled from collection metafields
Swag GolfShopify
Read the case study

Our Work

View All
Candy and Party Favors

Just Candy

Just Candy sells personalized candy and party favors from a catalog of more than 16,000 SKUs. On VTEX, the brand had a rigid and expensive tech stack, a dip in sales caused by user experience issues, and site management that depended on heavy custom development. Shero moved the full catalog to Shopify and kept personalization and performance intact. Indexed pages increased 66% after the migration.

Just Candy
Hot Dogs and Sausages

Vienna Beef

Discover how Shero Commerce migrated Vienna Beef from WooCommerce to BigCommerce Enterprise, consolidating 3 Third-party sales channels into their ERP, reducing manual effort and errors, and delivering a custom datepicker for delivery scheduling. Vendor purchasing workflows that were previously manual are now 100% fully automated.

Vienna Beef
Golf Putters and Gear

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf
Drums and Percussion

Memphis Drum Shop

Memphis Drum Shop sells drums, cymbals, and percussion instruments. To cut costs and modernize their platform, they moved from Magento to Shopify with Shero, with a CounterPoint ERP integration through iPaaS and 3 custom browsing features. Average session duration rose 22% after launch.

Memphis Drum Shop

Faster pages convert better

Speed and checkout fixes often lift conversion before any test starts, so we begin there.

  • Speed

    App scripts, images and theme code fixed to pass Core Web Vitals.

  • Checkout

    Checkout steps, payment options and errors reviewed.

  • Product pages

    Copy, images and reviews placed where buyers look.

  • Analytics

    GA4 and events checked so the results are real.

Want your Shopify store audited? Let's talk.

Book an Audit

Process

How a Shopify store audit works

We start with a call, audit your store, send you a proposal and then work on the fixes every month.

  1. 01

    First call

    We talk through your goals, your traffic and where you think sales are lost. On the call, we agree what the audit covers.

  2. 02

    Store audit

    We review conversion, speed, mobile UX, checkout, SEO, apps and analytics, and place test orders on mobile and desktop.

  3. 03

    Findings and proposal

    We walk you through every finding, ranked by revenue impact and effort, with the fix for each. Then we send a proposal for the work.

  4. 04

    Sign and onboard

    Once you sign, we set up access and turn the audit into a roadmap with your team.

  5. 05

    Monthly work and reports

    We make the fixes on a monthly retainer, report results every month and review the roadmap with you every quarter.

Who works on your account

Meet the Team

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana