STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

Platform Migration Integrations Performance Marketing Support & Maintenance
Sector Sports & outdoors
What we did Migration to Shopify Plus
Technology Shopify
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The Ask

STX tasked Shero with migrating their platform to address high operating and licensing costs, limited scalability and flexibility, and difficulty maintaining and updating CMS and collection pages. They also aimed to modernize the website, enhance the user experience, and integrate new functionalities like improved product displays and seamless ERP integration.

Finding the Solution

Shero identified Shopify as the optimal platform for STX due to its reliability, lower total cost of ownership (TCO), and robust SaaS model, which requires less maintenance compared to Magento. Shopify's continuous release of features to improve UX and conversion rates made it the perfect choice for a growing brand like STX.

Color Swatches on Product Cards: Shopify's default setup displayed swatches as text, which did not align with STX's design needs. Shero developed a custom solution to display color swatches as circles with the correct background color, including dual-colored swatches.

ERP Integration: STX's legacy ERP system required integration via CSV files modified by Xtento. Shero utilized Matrixify to replicate and streamline this process, ensuring smooth data transfer and operational continuity.

Bringing it to Life

Shero executed the project by implementing a redesigned homepage and product detail pages, as well as a "Find a Dealer" feature to enhance functionality. Key customizations included back-in-stock notifications and wishlist integration to improve user engagement. The Instant App page builder allowed STX to create visually striking pages while the multistore feature expanded their reach to new markets. A floating mobile navigation feature was introduced to streamline the user experience.

Overcoming Challenges

The main technical challenges were replicating STX's complex ERP integration and delivering custom color swatch functionality that matched their design standards — both solved with tailored Shopify solutions.

The Impact
30%
Reduction in platform operating costs
2x
Faster page load speed vs previous Magento store
100%
ERP data continuity maintained through migration

The Shopify migration transformed STX's digital storefront, delivering significant improvements in functionality, design, and user experience.

Enhanced Scalability: The new platform accommodates STX's growth and evolving business needs, with easy updates to CMS and collection pages.

Reduced Operating Costs: Shopify's cost-effective model decreased licensing and maintenance expenses.

Improved User Experience: Custom features like interactive color swatches, sleek product pages, and floating mobile navigation delighted users and increased conversions.

Operational Efficiency: The streamlined ERP integration ensured seamless backend processes, minimizing disruptions.

STX now boasts a modernized, scalable, and efficient eCommerce platform, better equipped to serve its global audience and drive future growth.

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