LinkedIn Ads for B2B eCommerce Brands

A distributor placing a $40,000 order doesn't shop like a DTC consumer. The buyer is a specific person at a specific company, and Meta's interest targeting can't reliably reach them. LinkedIn is the only channel where you can target by precise job title, company, and seniority. That is why we use it for manufacturers and B2B catalogs where the deal value far outweighs the ad cost. Tell us who signs your orders, and we will tell you if they are reachable.

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Justrite Logo
Logo STX
CAS logo
Painful Pleasures Logo
Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Targeting

By job title, company, seniority and industry

LinkedIn is the only paid channel where the targeting data is maintained by the people being targeted. For account-based work, we can build a list of the companies you want and show ads only to the roles inside them that sign off on a purchase.

B2B

Built around how B2B buyers actually order

We run LinkedIn for brands whose buyers log in to a wholesale portal, not a checkout. The ad is the top of a cycle that ends in a quote or a net terms order, and the campaign is measured on that rather than on form fills, which is also how we scope Shopify B2B builds.

High CPC

The constraint we plan around

LinkedIn clicks cost several times what the same click costs on Meta. That is survivable when the order is worth five figures and fatal when it is worth forty dollars, so we check the economics before recommending the channel rather than after the first month of spend.

16+

Years running paid media for eCommerce

We have managed paid acquisition for eCommerce brands since 2010, including B2B catalogs, regulated categories and high-SKU stores. LinkedIn sits inside that practice rather than being run by a separate team with no commerce context.

The collaboration between us and Shero Commerce on the JustRite multi store site went beyond what we had hoped for. Their dedication to understanding our unique requirements has greatly enhanced our online presence.

Douglas J. Stang, VP of eCommerce, Justrite Safety Group

What we run on LinkedIn

We build the audience, write and direct the creative, run the campaigns and report on what came out the other end. Sponsored Content, Message Ads, Lead Gen Forms and Document Ads all run from one structure so a cost per lead can be compared across formats.

  • Sponsored Content
  • Lead Gen Forms
  • Message Ads
  • Document Ads
  • Account-based targeting
  • Conversion tracking and CRM handoff

Why B2B brands run LinkedIn with us

LinkedIn punishes vague targeting harder than any other channel because the clicks are expensive enough that waste shows up in weeks. We spend the setup time on the audience and the offer, then keep the account narrow enough that the budget reaches people who can actually buy.

01

Account-based targeting against a list you give us

If there are 300 distributors you want and you can name them, we can upload that list and advertise only inside it. This is the use case LinkedIn is genuinely better at than anything else, and it is where the cost per click stops mattering.

02

We check the unit economics before recommending the channel

A LinkedIn click can cost ten times a Meta click. If your average order is small or your sales cycle has no follow-up motion behind it, the math does not work and we will say so instead of running a test that was always going to fail.

03

The offer gets as much work as the targeting

A B2B buyer three months from a purchase decision does not want a demo booking. Catalogs, spec sheets, pricing guides and sample requests convert at a fraction of the cost, and we build the campaign around whichever one your buyer actually wants.

04

Leads land in your CRM, not in a LinkedIn export

Lead Gen Forms fill at a good rate and then sit in a platform nobody checks. We connect the form to your CRM so leads reach the sales team the same day, using the same CRM integration work we do for Shopify stores.

05

Reporting that survives a six month sales cycle

A channel that generates pipeline in March and revenue in September looks like a failure in any monthly report that only counts closed revenue. We report on both, and we agree what a qualified lead is worth before the first campaign goes live.

06

One channel in a mix, not a standalone strategy

LinkedIn rarely carries a B2B program alone. It works best supplying the top of the funnel while Google captures the people already searching, and we manage both inside the same paid media engagement.

Our Work

View All
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures
Towing equipment and aftermarket accessories

Gen-Y Hitch PPC

GenY Hitch came to Shero Commerce in March 2026 running Meta ad sets that mixed new and returning customers together and a Google account with no product-specific campaign structure, both compounded by conversion tracking that couldn't be trusted. Within 90 days across Meta and Google Ads, Shero rebuilt the account architecture, fixed tracking, and dramatically improved performance, building a program that scales efficiently.

Gen-Y Hitch PPC

LinkedIn is expensive per click and cheap per customer, as long as the order is big enough.

Tell us your average order value and who signs it. We will tell you whether LinkedIn earns its place in the mix before you commit a budget to it.

Book a Discovery Call

How a LinkedIn Ads engagement runs

01

Buyer and account definition

We work out who signs, who influences, and which companies are worth paying to reach. For account-based campaigns this is where your target list gets built.

02

Offer and creative

We pick the offer that matches where the buyer is in the cycle and build the creative and copy around it.

03

Tracking and CRM connection

Conversion tracking goes in and Lead Gen Forms get wired to your CRM before launch, so no lead sits in a platform export.

04

Launch and audience refinement

Campaigns go live narrow and widen only where the data supports it. Audience refinement is where most of the early cost saving comes from.

05

Monthly reporting against pipeline

Cost per qualified lead, pipeline created and closed revenue where attribution allows, with next month's plan attached.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
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