Shopify Amazon Integration

Shopify connects to Amazon in two main ways: Marketplace Connect for listings and orders, and Amazon Multi-Channel Fulfillment to fulfill Shopify orders from FBA stock. Shero sets up listings from one Shopify catalog, inventory sync, Amazon orders in Shopify and FBA fulfillment for your Shopify orders.

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16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

50

free marketplace orders per month on Shopify Marketplace Connect

Shopify Marketplace Connect is free for the first 50 marketplace orders each month. After that it charges 1% of the order value, capped at $99 per month. For brands starting on Amazon, it is the lowest-cost way to connect the two channels.

MCF

Amazon fulfillment for Shopify orders

Amazon Multi-Channel Fulfillment can fulfill Shopify orders from your FBA inventory, so one stock pool serves both channels. We set up the marketplace integration and map SKUs so orders are not stuck because a SKU was never mapped.

Amazon

Amazon accounts we manage for Shopify brands

We manage the Amazon US account for Just Candy alongside its Shopify store, so Amazon work is handled by the team that already knows the catalog.

Brand Registry

Requires a registered or pending trademark

Amazon Brand Registry needs a registered or pending trademark, and it gives brands control over their listings and A+ content. We help Shopify brands enroll before they list, so Amazon product content matches the Shopify store.

Working with Shero was professional, efficient, and inspiring.

Shaun Carman, eCommerce Manager, Memphis Drum Shop

What Shopify Amazon integration covers

Shopify Amazon integration connects your catalog, inventory, and order management between Shopify and Amazon Seller Central. Products sync from Shopify to Amazon listings. Orders from Amazon import into Shopify for unified fulfillment. Inventory levels update across both channels in real time, with buffer rules that prevent overselling when one channel moves faster than the other. Shero develops Amazon integrations for Shopify and Shopify Plus brands covering Seller Central setup, listing optimization, fulfillment model selection, Brand Registry, and the sync architecture that keeps both channels accurate.

Shopify Marketplace Connect: official app for listings, orders, and inventory sync
Amazon Seller Central setup: Professional account, UPCs, currency, tax ID
FBA, MCF, and FBM: fulfillment model selection based on margin and volume
Amazon Brand Registry: A+ Content, Brand Store, Vine, listing protection
Listing optimization: A10 algorithm titles, bullet points, backend keywords
Buy with Prime on Shopify: Prime badge and Amazon checkout on your own store

Compared on	Shero Amazon integration	Shopify Marketplace Connect on its own	A freelance Amazon specialist	An in-house marketplace coordinator
Linking existing Amazon listings to Shopify	We match each SKU to its ASIN before the first sync	Matches listings by SKU; mismatches need fixing by hand	Knows ASINs well, less so Shopify	Matches them in spreadsheets
Separate pricing for Amazon	We set Amazon price rules so marketplace fees don't eat margin	Supports price changes per marketplace	Sets prices in Seller Central directly	Updates prices by hand
Amazon's extra product fields	We keep Amazon attributes as Shopify metafields so data lives in one place	Lets you add Amazon attributes in the app	Fills attributes in Seller Central	Copies data between systems
Marketplace orders reaching your ERP	Vienna Beef: Goldbelly marketplace orders flowing into its ERP	Brings Amazon orders into Shopify	Leaves ERP work to your IT team	Keys orders in by hand
How you pay	Paid discovery, then an accurate estimate.	Free to install, then a fee per synced order	Hourly or monthly	Salary

Shero Amazon integration

Linking existing Amazon listings to Shopify We match each SKU to its ASIN before the first sync

Separate pricing for Amazon We set Amazon price rules so marketplace fees don't eat margin

Amazon's extra product fields We keep Amazon attributes as Shopify metafields so data lives in one place

Marketplace orders reaching your ERP Vienna Beef: Goldbelly marketplace orders flowing into its ERP

How you pay Paid discovery, then an accurate estimate.

Compared with

Shopify Marketplace Connect on its own

Linking existing Amazon listings to Shopify Matches listings by SKU; mismatches need fixing by hand

Separate pricing for Amazon Supports price changes per marketplace

Amazon's extra product fields Lets you add Amazon attributes in the app

Marketplace orders reaching your ERP Brings Amazon orders into Shopify

How you pay Free to install, then a fee per synced order

A freelance Amazon specialist

Linking existing Amazon listings to Shopify Knows ASINs well, less so Shopify

Separate pricing for Amazon Sets prices in Seller Central directly

Amazon's extra product fields Fills attributes in Seller Central

Marketplace orders reaching your ERP Leaves ERP work to your IT team

How you pay Hourly or monthly

An in-house marketplace coordinator

Linking existing Amazon listings to Shopify Matches them in spreadsheets

Separate pricing for Amazon Updates prices by hand

Amazon's extra product fields Copies data between systems

Marketplace orders reaching your ERP Keys orders in by hand

How you pay Salary

01

Selling on Amazon and Shopify gives you discovery and a customer relationship

Amazon provides discovery and purchase intent. Shopify grows the brand relationship, the customer data, and the repeat purchase rate that single-channel Amazon sellers rarely capture, and our marketplace integration keeps both channels working from one catalog.

02

FBA, MCF, and FBM have different cost structures and the wrong choice compresses margins

FBA gives you the Prime badge and outsourced fulfillment, but long-term storage costs add up on slow inventory. MCF lets Amazon fulfill your Shopify orders from the same FBA stock. FBM keeps margins higher but loses Prime eligibility and the conversion lift that comes with it.

03

Overselling on Amazon triggers account health warnings that can restrict selling privileges

Amazon's Order Defect Rate threshold is 1%. Pre-fulfillment cancellations from overselling count toward that metric. When inventory sync lags behind actual sales velocity, both channels show stock that is no longer available. Shero sets up buffer stock rules and sync intervals matched to your product movement so cancellations stay below Amazon's monitoring thresholds.

04

Amazon Brand Registry is required before A+ Content, Brand Store, or Vine are available

Without Brand Registry, any third-party seller can edit your Amazon product listings. With it, you control your listings, access A+ Content that lifts conversion rates, operate a Brand Store, and use Vine to seed reviews on new products. It requires a registered trademark.

05

Shopify product data does not translate directly into a well-optimized Amazon listing

Amazon's A10 algorithm ranks on keyword relevance in titles and backend fields, conversion history, and fulfillment method. A title written for your Shopify storefront or Google Shopping feed follows different rules than a high-ranking Amazon title. Shero creates Amazon-specific listings from your Shopify catalog.

06

Buy with Prime brings the Prime badge and Amazon's checkout to your Shopify store

Amazon's Buy with Prime app for Shopify displays the Prime badge, Prime delivery estimates, and Amazon's checkout flow on your Shopify product pages for Prime members. Shero sets it up alongside your fulfillment model.

Food manufacturing

Deacomwebsite and Goldbelly marketplace orders sent to the ERP automatically, with no hand entry

BigCommercestore moved from WooCommerce to BigCommerce

Vienna BeefBigCommerce

Read the case study

Coffee

9.5%of orders paid with Amazon Pay after we added it to checkout

+41%conversion rate, same period

Coffee Bean DirectMagento

Golf Putters and Gear

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf

Canned Wine

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose

Specialty Coffee

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.

Musical Instruments

F-Musiikki

F-Musiikki is one of Finland's leading music instrument retailers, serving both consumers and businesses with over 15,000 products. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify Plus and launch a hybrid B2C/B2B store in just two months.

F-Musiikki

Tracking set up before we spend

Bad tracking wastes ad budget, so we check GA4, pixels and conversion events before the first campaign goes live.

GA4 and pixels
Meta, Google and TikTok events checked against real orders.
Feeds
Product feeds cleaned for Google Shopping and Meta catalogs.
Attribution
One view of what each channel brings in.
Reporting
Monthly report tied to revenue and margin.

Ready to grow your Shopify store?

Get a Quote

01

Discovery
We check your Professional Seller account, GTIN coverage and Brand Registry status, and agree scope and acceptance criteria before any technical setup.
02

Marketplace Connect
We set up Shopify Marketplace Connect, link Seller Central, and match Shopify products to existing ASINs or new listings.
03

Fulfillment choice
We compare FBA, Multi-Channel Fulfillment and merchant fulfillment against your margins and warehouse, then configure your pick.
04

Testing and UAT
We set inventory buffers per product, test oversell scenarios with you and get your sign-off, so fast-selling SKUs do not oversell on Amazon.
05

Phased launch
We launch part of the catalog first, watch order defect and late shipment rates, then add the rest.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

What is Shopify Marketplace Connect and is it the right integration tool?

Shopify Marketplace Connect is Shopify's official app for syncing product listings, inventory, and orders between Shopify and Amazon. It also supports Walmart, eBay, and Target Plus from one dashboard. The free tier covers 50 orders per month, then 1% per order capped at $99 per month. For most Shopify brands starting on Amazon, it is the right starting point. Merchants with complex multi-warehouse FBA setups, high order volumes, or advanced listing rule requirements may need a third-party app like CedCommerce Amazon Channel or a custom API integration.

02

Do I need an Amazon Professional Seller account to integrate with Shopify?

An Amazon Professional Seller account is required, because an Individual Seller account cannot be used for the Shopify integration. It gives you API access for integration apps, allows more than 40 listings per month, enables advertising, and is required for Brand Registry enrollment. Most product categories also require a Professional account to be eligible for the Buy Box.

03

What is the difference between FBA, MCF, and FBM for Shopify sellers?

FBA means Amazon stores your inventory and fulfills your Amazon orders. You get the Prime badge, which increases conversion rates. FBM means you fulfill Amazon orders yourself from your own warehouse or a third-party logistics provider. You keep more margin but lose Prime eligibility. MCF lets Amazon fulfill orders placed on your Shopify store using inventory already stored at Amazon fulfillment centers.

04

What is Amazon Brand Registry and why does a Shopify brand need it?

Amazon Brand Registry gives registered trademark holders control over their Amazon product listings. Without it, any third-party seller can edit your listings. With it, you get A+ Content that improves product page conversion rates, a Brand Store, access to the Vine review program for new product launches, and automated protection against unauthorized listing changes. Brand Registry requires a registered trademark. Shero handles the enrollment alongside the technical integration setup.

05

How does inventory sync work between Shopify and Amazon, and what happens when it fails?

Shopify Marketplace Connect syncs inventory from Shopify to Amazon in near-real-time. When an Amazon order reduces stock in Shopify, that update pushes to Amazon's inventory count at the next sync. The risk is sync delays during high-velocity periods when both channels sell simultaneously. When Amazon shows inventory that no longer exists, the resulting cancellations damage your Order Defect Rate, which Amazon monitors against a 1% threshold. Shero configures buffer stock rules that keep a safety reserve invisible to Amazon buyers, preventing oversells without holding back available inventory.

06

What is Buy with Prime and how does it work on Shopify?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Gardien Products

"Shero was truly a pleasure to work with! We trusted our team at Shero to be the experts in so many different aspects of e-commerce (shipping, taxes, customer service solutions, Shopify themes, etc) and they always were, without fail. Our weekly check-in meetings were efficiently run and extremely informative. Throughout the whole process, Shero stayed unwaveringly on target with our deadline and mindful of our budget. Our site turned out even better than we could’ve imagined, and we’re looking forward to seeing our customers’ reactions at upcoming trade shows!"

Caroline Mungenast

Branding Creative Manager / Gardien Products

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for. They are a terrific partner to work with. Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

Vienna Beef

"Our experience with Shero Commerce has been exceptional. Their expertise in migrating our website to BigCommerce resulted in a seamless transition, and we’ve seen a significant improvement in our checkout process and overall user experience. Their web design skills have truly elevated our online presence, and we couldn’t be happier with the results."

Reid Schwartz

eCommerce Manager / Vienna Beef

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Shopify Amazon Integration

What Shopify Amazon integration covers