F-Musiikki

Sector Musical instruments and audio equipment

What we did Migration to Shopify

Technology Shopify

The Ask

F-Musiikki needed to migrate their Magento B2C store to Shopify Plus in just two months, while building out a hybrid B2C/B2B model. Key challenges included a tight timeline, complex ERP integrations for products, orders, customers, and pricing, improving product content quality across 15,000+ products in 100+ categories, and lowering the total cost of ownership from their expensive Magento setup.

Finding the Solution

Shero chose Shopify Plus for its scalability, lower TCO, and built-in B2C/B2B capabilities. Patchworks iPaaS replaced costly Magento custom integrations as the ERP data layer, handling products, orders, customers, companies, price lists, and campaign pricing. Verbalic AI was used to generate rich, commercial product descriptions at scale across 15,000+ products, and Shopify Flow automation helped manage complex data handling despite the ERP's older XML communication method.

Bringing it to Life

Shero delivered the full B2C migration in two months using a premium Shopify theme with light customization for speed and cost efficiency. The hybrid B2B model was then extended using Shopify Plus B2B features combined with real-time, company-specific pricing via Patchworks. Custom features included rich navigation menus, custom product page blocks, checkout elements, and bundle product functionality for curated instrument packages.

Overcoming Challenges

The two-month deadline required a focused, phased approach, prioritizing core migration first and layering in B2B functionality and custom features iteratively. Complex ERP data flows were handled using test-and-iterate methods, and AI tools accelerated both content production and development scripting.

The Impact

+30%

Conversion rate increase post-migration

+130%

Average order value increase

2 months

Full Magento to Shopify Plus migration delivered

Migration completed on time in just two months. Conversion rates increased by 30% and average order value jumped 130% following launch. The new platform significantly lowered TCO compared to Magento, with simplified integrations and Shopify Plus efficiencies. Both B2C and B2B customers are now served seamlessly from a single store, with scalability built in for future expansion through additional Shopify Plus stores.

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