Team

eCommerce specialists with deep, multi-platform experience.

Senior talent across four countries. US, UK, Finland, and Albania.

Our team brings decades of collective experience across Magento, BigCommerce, and Shopify. We are developers, integration specialists, and marketers who have worked with hundreds of brands in manufacturing, wholesale, DTC, and hybrid B2B.

Our approach is straightforward: understand your systems, plan before we build, and stay accountable through launch and beyond. 98% of our clients continue working with us after their site goes live.

Executive Team

Beth Shero

Co-Founder and CEO

Cande Rybecky

Executive Director of Marketing & Growth

Gentian Shero

Co-Founder and CSO

Kate Kortbus

Executive Director of Sales & HR

Kozeta Toli

Executive Director of Operations

Solution Architects

Adi Shero

Director of Solutions Architect

Aurora Zhibaj

Solution Architect

Luca Gisonni

Solutions Architect

Mike Warwick

Senior Director of Solutions

People & Culture

Aferdita Toli

Senior People & Culture Manager

Jess Roemer

People & Culture Generalist

Marketing

Altin Gjoni

Content Strategist

Ashley Gates

Sr. Digital Marketing Strategist

Emma Gleaden

Senior Partner Marketing Manager

Development

Amarilda Mrishaj

Front End Developer

Daniel Bello

Head of Engineering

Dejvid Haxhiu

Senior BE Developer / Training Coordinator

Donaldo Muhametaj

FE Developer/Tech Lead

Donalt Cengu

Senior FE Developer / Tech Lead

Elsid Malasi

Technical SEO

Ervin Boriçi

Senior BE Developer/Tech Lead

Flori Xhaferi

QA Specialist

Gavin McKew

Director of Innovation

Kevin Pina

AI Engineer

Klardi Mulliri

Senior FE Developer / Tech Lead

Marti Belegu

Front End Developer

Orjana Buzi

Front End Developer

Rexhina Ibraliu

Back End Developer

Ylgen Guxholli

Support Tech Lead

Design

Artjola Zalla

Webmaster

Ashley Spencer

Head of UX/Design

Sara Osmani

UX/UI Designer

Global Sales and Client Relationships

Chris Roach

Director of Sales Engineer

Jana Braswell

Account Manager

Katie Evans

Director of Client Business Strategy

Nicole Delaney

General Manager, UK

Richmond Arce

Client Success & Partnerships Manager

Trish Philips

Account Manager

Operations

Christopher Thompson

Lead Project Manager

Gentiana Zabelaj

Project Manager

Iris Sherifi

Project Manager

Eriketa Sinanaj

Project Manager

KeVonya Webb-Riley

Marketing Operations & Project Manager

Finance

Kiara Llanaj

Data Analyst

Sophia Walker

Finance Manager

Shero Finland

Matias Valo

Senior UI/UX Designer

Mikko Salmenius

Head of Product

Adi Shero

Director of Solutions Architect

Adi is the Director of Solution Architecture at Shero Commerce and a true eCommerce enthusiast. His journey at Shero started in QA, then moved through project management roles before becoming a Solution Architect and eventually leading the department.
With a deep understanding of the entire eCommerce ecosystem, Adi focuses on creating seamless, scalable solutions. He’s known for his almost obsessive drive to stay ahead of industry trends, tackle complex challenges, and perfect digital experiences.

Outside of work,
Adi is passionate about movies, books, and staying updated with technology trends.

Amarilda Mrishaj

Front End Developer

Amarilda is a third-year Business Informatics student with a passion for frontend development and crafting visually stunning, user-friendly websites. She began her journey at Shero as a frontend development intern and is now a full-time developer, continuously expanding her knowledge and skills. Amarilda thrives on problem-solving, innovation, and seeing every project through to completion. With a deep enthusiasm for technology, she is determined to build a successful career in IT.

Outside of work, she loves playing tennis, learning new things, and spending time with family. Always curious and always improving, Amarilda is driven by growth and creativity.

Beth Shero

Co-Founder and CEO

Beth is the CEO and co-founder of Shero Commerce. Since launching the company in 2010, she has leveraged her background in graphic design and UX/UI to build a diverse portfolio of eCommerce and digital solutions for a wide range of clients. With a hands-on approach to development, strategy, operations, and delivery, Beth has positioned Shero as a market leader, driving custom experiences and maximizing conversions.

As the leader of a WBENC-certified Women-Owned Business, Beth is committed to fostering a multicultural and diverse workplace, ensuring Shero’s values are reflected across its global team of 50+ professionals. Looking ahead, she remains focused on global expansion, bringing Shero’s expertise to emerging and untapped markets.

Cande Rybecky

Executive Director of Marketing & Growth

With over a decade of experience in growth, brand, and product marketing, Cande has been shaping eCommerce since its early days, launching innovative experiences across app, mobile, and online platforms. Passionate about building products and strong strategies , Cande specializes in driving hyper-growth, engagement, and acquisition. A big-picture thinker and strategic leader, Cande excels at connecting the dots between users and technology and coaching high-performing teams.

Outside of work, Cande enjoys playing tennis, traveling, and anything that involves the outdoors and great food.

Chris Roach

Director of Sales Engineer

Chris Roach brings over 25 years of eCommerce experience, having started as a backend developer and taken on roles such as technical lead, project manager, and solutions architect. He collaborates closely with clients to understand their unique integration needs and crafts tailored solutions. His extensive experience helps streamline complex system integrations, enhancing operational efficiency and improving customer satisfaction.

Outside of work, Chris enjoys quality time with his wife and two children aged 12 and 10. He is an outdoor enthusiast who loves boating, camping, gardening, and engaging in various sports, always seeking opportunities to unplug and connect with nature.

Christopher Thompson

Lead Project Manager

With 18+ years of experience in project management, Chris has successfully delivered more than 100 projects on time, within scope, and within budget. Specializing in Agile methodologies and ecommerce, he brings both strategic oversight and hands-on expertise to every engagement. Chris holds a Bachelor of Science in Project Management and a Master of Science in Internet Marketing, and is a certified Project Management Professional (PMP). Outside of work, he’s an avid Tolkien enthusiast who studied his works in college, read them aloud to his four kids, and even immortalized his love of Middle-earth in ink.

Emma Gleaden

Senior Partner Marketing Manager

Emma is Shero's Senior Partner Marketing Manager, driving growth for the agency and its clients through the power of partnerships. With 10+ years in ecommerce, she specialises in building and scaling co-marketing programmes that increase brand visibility and unlock meaningful opportunities across the ecommerce ecosystem. Her approach blends big-picture strategy with the operational detail that makes partnerships actually work - from running multi-channel campaigns to aligning sales motions and turning joint GTM initiatives into measurable pipeline growth. When she's not building high-impact partnerships, Emma's on the yoga mat or out on long walks with her three very demanding dogs!

Flori Xhaferi

QA Specialist

Flori is a QA Specialist at Shero Commerce, with over 8 months of experience. He joined the company through the internship program and transitioned into a full-time role thanks to their strong skills and dedication. In his role, Flori is responsible for testing software, finding bugs, and working with developers to fix issues. This ensures that the products Shero delivers to clients are of high quality and function as expected. Flori helps clients by making sure everything works smoothly before products are released. It is an important part in keeping clients happy with reliable solutions.

Outside of work, Flori enjoys reading. Fitness is important to him too, helping to stay focused and energized.

Gavin McKew

Director of Innovation

With 25 years of experience in eCommerce development and leadership, Gavin has contributed to over $1B in digital growth across brand and agency environments. At Shero Commerce, he is a specialists focused on building scalable, customer-centric Shopify solutions. His expertise spans multiple platforms including Shopify, Magento, and WordPress, having worked with some of the world's most prominent brands. Before joining Shero, Gavin provided fractional CTO services, helping organizations navigate digital transformation and expand globally. He excels in platform integration, strategic leadership, AI applications, and managing complex replatforming projects while building high-performing teams.

Gavin is passionate about leveraging technology for sustainable growth and helping purpose-driven organizations innovate responsibly. Outside of work Gavin travelling, reading & football.

Gentiana Zabelaj

Project Manager

Genta is a Project Manager at Shero with four years of experience in software development. She started in Quality Assurance, where she developed strong analytical and problem-solving skills, before transitioning into project management. Passionate about organizing and leading teams, she enjoys helping projects run smoothly while aligning technical goals with business objectives.

Outside of work, Genta enjoys long walks, listening to audiobooks and podcasts, and exploring new places. She values personal growth, learning, and meaningful experiences. Whether at work or exploring the world, Genta approaches life with passion and purpose.

Iris Sherifi

Project Manager

Iris is a dedicated Project Manager at Shero, bringing nine years of experience across software development, quality assurance, and project management. She began her journey at Shero as a QA and has since transitioned into her current role as a PM, where she leverages her expertise to ensure projects run smoothly and efficiently.
Passionate about delivering high-quality solutions, Iris is committed to aligning teams, optimizing workflows, and ensuring client success.

Outside of work, Iris is an admirer of art and nature - she enjoys painting, hiking, staying active with CrossFit, and is always ready to explore a new destination.

Jana Braswell

Account Manager

Jana is an avid client advocate with over 15 years of experience in business-to-business relationship management. She is a non-billable resource supporting our clients by understanding their business goals and ensuring our teams are effectively collaborating to achieve them. Leaning on her background in marketing and management, she skillfully balances eCommerce success with meaningful human connections, fostering long-term client-agency partnerships.

Beyond her professional life, Jana enjoys yoga, needy house plants, reading historical fiction, traveling, and hiking National Parks with her husband and three kids.

Jess Roemer

People & Culture Generalist

Jessica is the People & Culture Administrator at Shero Commerce Inc., where she keeps the organization running smoothly behind the scenes. With a background in hospitality, she has always been passionate about working with people and creating positive experiences. Now, she brings that same energy to fostering a supportive workplace culture, ensuring employees feel valued and have the resources they need to thrive.

Outside of work, Jessica loves being a mom to her two boys and spending time with her goldendoodle. She enjoys hiking, painting, reading, and relaxing at the beach, always finding joy in both her career and family life.

Kate Kortbus

Executive Director of Sales & HR

With over a decade of experience in finance, HR, people and culture development, and strategic planning, Kate brings a unique blend of leadership and business acumen to her role as Executive Director of Sales and HR. A former small business owner and active board member for two nonprofit organizations, she is passionate about fostering leadership, driving strategic growth, and cultivating high-performing teams.

Transitioning into the eCommerce space with Shero, Kate has successfully leveraged her expertise to thrive in sales while shaping the agency’s people-first culture. Outside of work, she finds fulfillment as a mother of four and enjoys the vibrant lifestyle of the Hudson Valley.

Eriketa Sinanaj

Project Manager

Experienced Project Manager with a strong technical foundation built over years of hands-on work as a web developer. After transitioning into project management, she has successfully combined her development expertise with leadership and strategic oversight.Over the past 5 years, she has been working in e-commerce Agencies, with a particular focus on Shopify, and collaborated with some of the most prominent brands in the industry, delivering customized, scalable, and high-performing e-commerce solutions, guiding cross-functional teams, aligning business goals with technical execution, and ensuring the timely delivery of complex e-commerce projects.

She loves traveling and she’ll never say no to any art exhibition.

Kevin Pina

AI Engineer

Kevin is an AI Engineer at Shero with 4+ years of development experience, now leading AI implementation across the agency. He builds internal tools, ships practical solutions, and helps teams integrate AI into their everyday workflows. He's genuinely enthusiastic about the pace of innovation in the space and enjoys exploring how emerging technology can reshape the way agencies deliver for their clients.

Outside of work, you’ll probably find him relaxing with his cat enjoying a good cup of coffee. He's always digging into new indie music, gets lost in a good gaming session, and never misses a chance to watch Barça play.

KeVonya Webb-Riley

Marketing Operations & Project Manager

KeVonya combines marketing strategy, creative execution, and operational excellence in Shero’s Marketing Operations. PMP-certified with over seven years' experience, she blends structure with creativity and leads cross-functional teams with purpose. She has achieved results for eCommerce, agency, healthcare, and consumer brands by turning complex projects into clear, actionable plans. Passionate about creating collaborative, measurable processes, she ensures timely, impactful work.

Outside of work, she enjoys exploring creative projects, spending time with family and her dog Khari, and connecting strategy, storytelling, and systems thinking in daily life.

Klardi Mulliri

Senior FE Developer / Tech Lead

Klardi is a Senior eCommerce Developer and Tech Lead with over 8 years of experience in eCommerce development. He specializes in Shopify Plus, Shopify app development, BigCommerce, Magento 2, and WordPress, with expertise in developing custom features and applications that enhance functionality and user experience. His strong background in both frontend and backend development enables him to create seamless solutions for complex business requirements. As a Tech Lead, he excels at guiding teams through challenging projects while maintaining high-quality standards.

Outside of work, he enjoys going to the gym, hanging out with friends, visiting new places, and developing new skills.

Marti Belegu

Front End Developer

Marti is a Senior Frontend Developer with over 5 years of experience building high-quality eCommerce platforms, websites, and web applications. He specializes in JavaScript, frameworks such as React.js, Next.js, Node.js and other technologies such as PHP, Tailwind CSS, SCSS, Twig, Timber, and Chisel, Liquid, Stencil, GraphQL and has delivered scalable, responsive solutions across Shopify Plus, BigCommerce, and WordPress. Known for writing clean, maintainable code and solving complex technical challenges, Marti brings together performance, scalability, and thoughtful engineering to deliver reliable digital products.

Outside of work, he enjoys spending time with his family, traveling and riding his motorcycle.

Mike Warwick

Senior Director of Solutions

Mike helps ambitious Shopify brands get the most out of their platform. With 20+ years in ecommerce and 8+ years specialized in Shopify, across both agency and brand sides, he brings a unique perspective to building scalable foundations, streamlining operations, and creating the infrastructure for sustainable growth. His approach blends strategic thinking with hands-on technical expertise, from platform architecture and complex integrations to designing efficient data layers and optimizing customer experiences. When he's not solving Shopify problems, Mike's exploring craft breweries, building Home Assistant automations, or listening to vinyl.

Nicole Delaney

General Manager, UK

Nicole is a leader in eCommerce and digital growth, currently General Manager, UK - GTM at Shero Commerce. She manages and operates the UK arm of Shero, serving B2C and B2B retailers with technical and full-funnel marketing services. With experience at Shopify, Klevu, and Ometria, she specializes in go-to-market strategy, sales, and partnerships, driving revenue and digital transformation for major retailers. Recognized for her strategic, hands-on approach, she blends data, creativity, and business insight to deliver results in fast-growth environments.

Off work, Nicole enjoys traveling, SPIN classes, and house music.

Richmond Arce

Client Success & Partnerships Manager

Richmond has a diverse background spanning hospitality, retail, fashion, and brand strategy. With decades of experience working alongside top fashion brands, Olympic athletes, and global businesses, he has honed a deep understanding of creating compelling customer experiences. A strategic thinker and problem solver. His expertise lies in anticipating challenges, streamlining operations, and crafting digital strategies that drive growth.

Outside the office, Richmond enjoys hiking with his rescue pup Baüser, equestrian sports, cooking, and travel. Originally from the Florida Keys, he takes every chance to return and soak up the sunshine!

Sophia Walker

Finance Manager

Starting as an HR Coordinator, Sophia Walker’s dedication, problem-solving skills, and eagerness to learn quickly propelled her into her current role as Finance Manager. She keeps the financial gears turning by managing client invoices, overseeing company finances, and utilizing her wicked skills as a spreadsheet whisperer while preparing monthly and quarterly reports for the company.

When she's not crunching numbers, Sophia enjoys life at home with her four children and two pups, listening to audiobooks (currently obsessed with Fourth Wing by Rebecca Yarros), and crocheting thoughtful gifts for family and friends.

Trish Philips

Account Manager

Trish is a dedicated professional with over 15 years of experience in relationship and business management and process building. She thrives on supporting her clients in achieving their goals by deeply understanding the intricacies of their businesses. Trish enjoys expanding her knowledge by learning new skills and exploring diverse industries, always seeking opportunities to grow alongside her clients.

Outside of work, she has a passion for traveling to new places and cultivating an abundance of vegetables, which she joyfully shares with her friends and family. She resides in the beautiful Ozarks of southern Missouri with her husband, two kids, and their adorable husky.

Ylgen Guxholli

Support Tech Lead

Ylgen (with an “L” not “i”) Guxholli is Shero’s Support Tech Lead, which basically means he’s the guy who keeps things from catching fire—literally and figuratively. With over nine years of experience in backend development, he’s tackled more Magento 2 issues than he can count (and he’s really good at counting). Whether it’s fixing urgent client problems, debugging mysterious checkout failures, or making sure ERP integrations like Celigo, NetSuite, and Dynamics don’t throw tantrums, Ylgen is always on it.

When he’s not saving ecommerce sites from total meltdown, he’s probably tinkering with mechanical watches, traveling, or taking way too many photos of cool stuff.