Shopify B2B & Wholesale Development

73% of B2B buyers prefer purchasing online and 75% will switch suppliers for a better experience. Shero builds Shopify B2B stores for manufacturers, distributors, and hybrid brands that need more than a default setup.

Book a Discovery Call Our Work
Painful Pleasures Logo
Swag logo
Justrite Logo
Gen Y Logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

40+

B2B Shopify builds delivered

Company accounts, custom pricing, ERP integrations, and wholesale workflows for manufacturers, distributors, and hybrid brands

73%

of B2B buyers prefer online purchasing

Shopify research. 75% of B2B buyers will switch suppliers for a better online experience.

2026

B2B features expanded across all plans

As of April 2026, company accounts and up to 3 custom catalogs are available on all Shopify plans. ACH payments and EDI order sync are now native.

98%

client retention post-launch

Most Shero clients continue working with the team after launch on support, development, and marketing programs

"I wanted to thank you all for a very successful launch. Our accounting and sales teams are thrilled to have this functionality working, and our customers are taking full advantage of these enhancements. We appreciate the partnership and look forward to more."

Bren Rafaelly, Head of Digital Transformation, Benchmade

What Shopify B2B development covers

Shero builds Shopify B2B stores covering company accounts, custom catalogs, pricing, payment terms, buyer portal, and ERP integration. As of April 2026, core B2B features are available on all plans. ACH payments and EDI order sync are now native. Shopify Plus is required for unlimited catalogs, direct catalog assignment, and partial payments. Shero configures the right setup for your buyer complexity and plan.

  • Company accounts and buyer portal
  • Custom catalogs and volume pricing
  • ACH payments and net terms
  • EDI purchase order sync
  • ERP and back-office integration
  • B2B and DTC hybrid configuration

Why B2B brands work with Shero on Shopify

A default Shopify B2B setup works for simple wholesale operations. When your buyers have account-specific pricing, complex approval workflows, ERP-connected catalogs, or EDI purchase order requirements, the configuration decisions made upfront determine whether the store holds under real operational load.

01

B2B features mapped to your plan before configuration begins

As of April 2026, basic B2B features are on all Shopify plans: up to three catalogs, volume pricing, and company profiles. Plus adds unlimited catalogs, direct assignment, partial payments, and full ACH and EDI support. Shero recommends the right plan before any build work begins.

02

ACH payments and EDI orders now native

ACH bank transfers are now available at B2B checkout via Shopify Payments for US merchants, with automatic reconciliation. EDI purchase orders from SPS Commerce and Crstl sync directly into Shopify as draft orders. Shero configures both as part of the B2B build.

03

Company accounts designed for complex wholesale operations

Benchmade's dealer programme and JustRite's multi-division operation both require company accounts with multiple contacts, location-specific pricing, and role-based permissions. Shero designs the account hierarchy and catalog rules before configuring them in Shopify.

04

ERP-connected pricing that stays accurate without manual updates

For brands with contract pricing in an ERP, Shero builds the integration so price lists, account-specific rates, and inventory levels update automatically. Benchmade and Tormach both run ERP-connected Shopify B2B stores maintained by Shero.

05

B2B and DTC from one Shopify Plus store

Shero designs the catalog and channel separation so wholesale buyers see account-specific pricing and product access while DTC buyers see the consumer experience, from a single backend without separate stores or manual sync.

06

Ongoing B2B support as the platform and business evolve

Shopify's B2B feature set is expanding rapidly. New account types, pricing changes, and platform updates all require configuration maintenance. Shero provides ongoing support so the store keeps pace with both your business and the platform.

Our Work

View All
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX

Most Shopify B2B builds scope to 8-16 weeks depending on catalog complexity, ERP integration requirements, and whether ACH or EDI configuration is included.

Scope my B2B build

How Shero builds Shopify B2B stores

01

Discovery: B2B Requirements and Plan Assessment

We document your buyer types, pricing model, catalog rules, payment terms, ERP dependencies, and order workflow requirements. We confirm which Shopify plan covers your requirements and where custom configuration is needed.

02

Architecture: Account, Catalog, and Integration

We design the company account hierarchy, catalog structure, price list architecture, and payment term configuration. For ERP-connected builds, we define the integration data mapping before development begins.

03

Build: B2B Configuration and Integrations

We configure company accounts, catalogs, pricing, net terms, and buyer portal access in Shopify. ERP integration, ACH payment setup via Shopify Payments, and EDI purchase order sync run in parallel with the core configuration.

04

UAT: Buyer-Type and Workflow Validation

We test as each buyer type: catalog visibility, pricing accuracy, account-specific checkout, ACH payment flow, EDI order receipt, and approval workflows. Edge cases including multi-location accounts and partial fulfillment are tested before go-live.

05

Launch: Go-Live and Handoff

Go-live includes a runbook for adding company accounts, assigning catalogs, managing payment terms, and onboarding trade buyers. Your sales and ops teams own account management from launch without a development dependency for routine tasks.

06

Ongoing: B2B Support

New account types, pricing changes, platform feature updates, and ERP model changes all require configuration maintenance. Shero provides ongoing B2B support so the store keeps pace with both your business and the platform.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Event Network

"Working with Shero has been an exceptional experience. Their team’s dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero’s expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects."

Rene Davis

Director of Digital Commerce / Event Network

And you?

Let's build something great together.

Ready to scale your ecommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana