Shopify B2B Custom Pricing & Catalogs

Many B2B brands on Shopify manage pricing through manual overrides or apps that break after platform updates. With an ERP integration, Shopify B2B catalogs and price lists update from your ERP automatically. Shero configures the price list and company account structure so B2B pricing is always current without manual intervention.

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Volume pricing

Price breaks by quantity in B2B catalogs

Shopify B2B catalogs support volume pricing, so a buyer pays less per unit at 10, 50 or 100 units. We set up the price breaks from your current wholesale price sheet.

NetSuite

NetSuite price lists synced to Shopify for GEN-Y Hitch

GEN-Y Hitch's dealer pricing starts in NetSuite. We set up the flows that sync products, inventory, price lists and orders with Shopify, so what dealers see on their account follows the ERP.

Fixed or %

Two ways to price a catalog

A Shopify B2B catalog can price products as a percentage off retail, with a fixed price per variant, or with a mix of both. We pick the method that matches how your sales team quotes today.

ERP prices

Contract pricing from your ERP

If contract prices live in your ERP, we sync them into Shopify catalogs so the price a buyer sees online matches their contract. The ERP integration also sends B2B orders back to the ERP.

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish."

Kendra Borkholder, Operations Support, GEN-Y Hitch

What Shopify B2B custom pricing configuration covers

Shero configures Shopify B2B pricing to match your actual account structure: company profiles, catalog assignments, volume tiers, contract pricing, and the rules that determine which buyer sees which price. Basic catalog and pricing features now work on the Basic, Grow, Advanced, and Plus plans. Unlimited catalogs and direct company catalogs require Shopify Plus, and complex or ERP-connected pricing needs custom configuration work. The work covers catalog design, price list structure, company account setup, location-specific pricing where required, and the integration with your ERP or back-office system that keeps contract pricing accurate without manual updates.

Company accounts and location setup
Custom catalog design and assignment
Volume pricing and quantity rules
Contract and negotiated pricing
ERP-connected price list sync
Shopify Plus unlimited catalog configuration

Compared on	Shero Commerce	Native catalogs set up by your team	SparkLayer pricing rules	Spreadsheet price lists with a freelancer
Campaign prices on top of contract prices	F-Musiikki: price lists and campaign pricing flow in through Patchworks.	Catalog prices are set; promo layering needs testing.	Flexible rules for quantity and promo pricing.	Every promo is a manual sheet update.
Several dealer levels at once	Camera Source: B2B price catalogs mapped from its Magento customer groups, live on Shopify.	Up to 3 catalogs off Plus; more on Plus.	Handles many price groups on any plan.	Works until the sheets drift apart.
Wrong prices reaching checkout	We test each catalog with real buyer accounts before launch.	Testing depth depends on your team's time.	Preview tools help; final checks are yours.	Errors found by customers first.
Trade prices hidden from retail visitors	Camera Source dealers sign in without a password; retail customers use passwords.	Catalogs show only to logged-in company buyers.	Prices show after B2B login.	Often hidden with theme code that can break.
How you pay	Paid discovery, then an accurate estimate.	Catalogs included with Shopify; setup is staff time.	SparkLayer plan sized to your price rules.	Hourly, every time prices change.

Shero Commerce

Campaign prices on top of contract prices F-Musiikki: price lists and campaign pricing flow in through Patchworks.

Several dealer levels at once Camera Source: B2B price catalogs mapped from its Magento customer groups, live on Shopify.

Wrong prices reaching checkout We test each catalog with real buyer accounts before launch.

Trade prices hidden from retail visitors Camera Source dealers sign in without a password; retail customers use passwords.

How you pay Paid discovery, then an accurate estimate.

Compared with

Native catalogs set up by your team

Campaign prices on top of contract prices Catalog prices are set; promo layering needs testing.

Several dealer levels at once Up to 3 catalogs off Plus; more on Plus.

Wrong prices reaching checkout Testing depth depends on your team's time.

Trade prices hidden from retail visitors Catalogs show only to logged-in company buyers.

How you pay Catalogs included with Shopify; setup is staff time.

SparkLayer pricing rules

Campaign prices on top of contract prices Flexible rules for quantity and promo pricing.

Several dealer levels at once Handles many price groups on any plan.

Wrong prices reaching checkout Preview tools help; final checks are yours.

Trade prices hidden from retail visitors Prices show after B2B login.

How you pay SparkLayer plan sized to your price rules.

Spreadsheet price lists with a freelancer

Campaign prices on top of contract prices Every promo is a manual sheet update.

Several dealer levels at once Works until the sheets drift apart.

Wrong prices reaching checkout Errors found by customers first.

Trade prices hidden from retail visitors Often hidden with theme code that can break.

How you pay Hourly, every time prices change.

01

Pricing model mapped before any configuration begins

Shero documents your full pricing model before touching Shopify admin: account tiers, catalog rules, volume break points, contract rates, and any buyer-specific exceptions. This mapping session is what prevents the configuration from breaking when a new account type or pricing exception arrives after launch.

02

What changed in April 2026 and what it means for your setup

Shopify now offers basic B2B features on the Basic, Grow, and Advanced plans: up to three custom catalogs, volume discounts, and company profiles. Shopify Plus is still required for unlimited catalogs, direct catalog assignment to companies and locations, and partial payments and deposits. Shero helps you choose the right plan for your pricing complexity and configures the setup that matches it.

03

Unlimited catalog configuration for operations with many account types

If your business serves dealers, distributors, key accounts, and retail buyers each with different product access and pricing, you need more than three catalogs. Shopify Plus unlimited catalog configuration is the correct setup, and Shero designs the catalog architecture before setting it up so the rules are maintainable by your team after launch.

04

ERP-connected pricing that stays accurate without manual updates

Shero sets up the ERP to Shopify pricing sync alongside the B2B catalog configuration so price changes in the ERP propagate to the correct Shopify price lists automatically without manual updates.

05

Volume pricing and quantity rules configured for how B2B buyers order

Volume discounts and quantity break pricing are configured using Shopify's native B2B price list features and Shopify Functions. B2B payment terms and pricing are configured together, because the two are linked at checkout for buyer accounts with both custom prices and net terms.

06

Ongoing pricing maintenance as accounts and contracts evolve

B2B pricing does not stay static. New accounts get onboarded, contracts are renegotiated, and product assortments change. Shero provides ongoing support for B2B Shopify stores so pricing and catalog changes are applied correctly and do not pile up as manual exceptions over time.

Sporting goods

+200%revenue growth since launch

Shopifymoved from Magento, with US and UK markets on one store

STXShopify

Read the case study

Towing equipment

~36%lower total cost of ownership, with NetSuite connected through Patchworks

B2Bdealer logins, quick order and dealer price lists

GEN-Y HitchShopify

Read the case study

Tattoo supplies

3 tiersretail, pro and wholesale pricing on one Shopify store

Bulk ordersbulk order form on product pages, with store credit and wish lists carried over from Magento

Painful PleasuresShopify

Read the case study

Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite

Towing Equipment

GEN-Y Hitch

GEN-Y Hitch, an American maker of heavy-duty towing hitches and accessories, had outgrown WooCommerce. Shero moved them to Shopify with one store for B2B and D2C buyers, a NetSuite ERP integration, and navigation organized by use case.

GEN-Y Hitch

Specialty Coffee

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.

Lacrosse and Hockey Gear

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX

B2B and DTC in one store

Shopify now handles wholesale and retail from one admin. We set up the pricing, terms and ERP sync that make it work.

Price lists
Customer specific pricing and volume breaks.
Payment terms
Net terms, invoices and purchase orders.
Buyer portal
Reorders, quick order lists and company accounts.
ERP sync
Customers, pricing and orders synced with your ERP.

B2B pricing setups take 4 to 8 weeks. Send us your price lists.

Scope my pricing configuration

01

Discovery
We document contract rates, price levels, volume breaks and the exceptions your sales team agreed to, then agree the scope and acceptance criteria.
02

Mapping
We design catalogs and price lists per company location and map each price field to the ERP.
03

Configure
Price lists, volume pricing and quantity rules are loaded, with the ERP sync kept off until launch day.
04

Testing and UAT
We test the sync against your trickiest accounts at real order quantities before any buyer sees prices, and your team signs off in BugHerd.
05

Launch and hypercare
First orders are traced into the ERP, and your team gets a guide for updating price lists. We stay on for hypercare after launch.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

Do I need Shopify Plus to offer custom B2B pricing?

Not for basic requirements. As of April 2026, Shopify offers up to three custom catalogs with their own pricing, volume discounts, and company accounts on the Basic, Grow, and Advanced plans. Shopify Plus is required for unlimited catalogs, direct catalog assignment to specific companies and locations, and partial payments and deposits. Shero assesses your pricing complexity in discovery and recommends the right plan.

02

What changed with Shopify B2B pricing in April 2026?

Shopify expanded B2B features to the Basic, Grow, and Advanced plans. Previously, company accounts, custom catalogs, and volume pricing required Shopify Plus. Now merchants on Basic, Grow, and Advanced plans can access up to three custom catalogs, volume discounts, and company profiles. Shopify Plus still provides unlimited catalogs, direct catalog assignment, and partial payments. If your pricing model needs more than three catalog segments, Plus remains the right choice.

03

How do you connect Shopify pricing to our ERP?

04

Can we show different products and pricing to different buyer types from one store?

Shopify Plus catalog assignment lets you show each company or buyer segment only the products they should see, with the pricing that applies to their account. For stores with more than three distinct buyer segments, Shopify Plus unlimited catalogs is required. Shero designs the catalog architecture before configuring it so the rules are correct from the start and maintainable by your team after launch.

05

How long does B2B pricing configuration take?

Most Shopify B2B pricing configurations take 4-8 weeks depending on the number of account types, catalog complexity, and whether ERP integration is required. Simple configurations with two or three buyer tiers and no ERP connection finish toward the shorter end. Complex multi-catalog setups with ERP-sourced pricing take longer. Shero provides a fixed scope after the discovery session.

06

What happens when we add new account types or renegotiate contracts after launch?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

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Shopify B2B Custom Pricing & Catalogs

What Shopify B2B custom pricing configuration covers