Shopify Plus B2B Development

Shopify Plus B2B gives wholesale buyers company accounts with their own catalogs, volume pricing, net terms and PO numbers, on your retail store or a separate one. Shero creates quick order and reorder pages, sets up draft order review and syncs account pricing and payment terms with your ERP.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Dual login

Retail and dealer buyers on one Shopify store

For Camera Source we set up Shopify B2B with passwordless login for dealers and password login for retail shoppers, plus a dealer registration form and quote requests with Quotify. Dealers see their own catalogs and terms, and retail shoppers see the normal store.

NetSuite sync

Dealer prices and orders connected to NetSuite

GEN-Y Hitch sells to dealers and direct customers from the same Shopify store, with dealer price lists, quick order and quotes. We configured the B2B layer and set up the flows that connect it to NetSuite through Patchworks.

Unlimited

B2B catalogs on Shopify Plus

Non Plus plans allow up to 3 active B2B catalogs assigned through Shopify Markets. Shopify Plus removes that limit and adds direct assignment to individual company accounts and locations. For manufacturers with more than 3 customer pricing tiers, Plus is the necessary plan.

Bulk CSV ordering

Dealers add a whole order from a spreadsheet

STX sells to trade buyers on a separate invitation-only Shopify B2B store, with catalogs assigned to each company and a login gate that hides the site until a buyer signs in. Buyers fill a cart in one step by uploading a CSV file.

Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business.

James McKenna, Senior Commerce and CX Manager, STX

What Shopify Plus B2B covers beyond lower plans

As of April 2026, all paid Shopify plans include basic B2B: company accounts, up to 3 custom catalogs, net terms, volume pricing, and vaulted credit cards. For many merchants getting started with wholesale, this is enough. For manufacturers and wholesalers managing multiple dealer tiers, large distributor networks, or complex pricing structures, three catalogs is the ceiling you hit quickly.

Shopify Plus
Company Accounts
Unlimited Catalogs
Net Terms
Shopify Flow
ERP Integration

Compared on	Shero Commerce	Native Plus B2B set up by your team	Shopify Plus launch engineer	SparkLayer on a non-Plus plan
Hundreds of dealer accounts at go-live	Company accounts imported in bulk with locations and terms.	Bulk imports learned on the job.	Advice on import tools; the work is yours.	Accounts set up inside the app.
Checkout rules for dealers	Custom dealer checkout rules made with Shopify Functions.	Functions need a developer.	Points you to Functions; development is separate.	App rules cover common cases.
Cost compared with an enterprise platform	Alto Music: 40% lower maintenance and operating costs after moving from Magento to Shopify.	Plus fee is clear; development cost varies.	Not a cost review.	Lower plan fee plus app fee.
Retail shoppers sent to local dealers	GEN-Y Hitch: Store Mapper dealer locator connected to its NetSuite dealer data.	Store locator app or custom code.	Dealer locators are outside launch support.	SparkLayer has no dealer locator for shoppers.
How you pay	Paid discovery, then an accurate estimate.	Shopify Plus fee, plus staff time.	Launch engineer included in Plus.	Lower plan fee plus monthly app plan.

Shero Commerce

Hundreds of dealer accounts at go-live Company accounts imported in bulk with locations and terms.

Checkout rules for dealers Custom dealer checkout rules made with Shopify Functions.

Cost compared with an enterprise platform Alto Music: 40% lower maintenance and operating costs after moving from Magento to Shopify.

Retail shoppers sent to local dealers GEN-Y Hitch: Store Mapper dealer locator connected to its NetSuite dealer data.

How you pay Paid discovery, then an accurate estimate.

Compared with

Native Plus B2B set up by your team

Hundreds of dealer accounts at go-live Bulk imports learned on the job.

Checkout rules for dealers Functions need a developer.

Cost compared with an enterprise platform Plus fee is clear; development cost varies.

Retail shoppers sent to local dealers Store locator app or custom code.

How you pay Shopify Plus fee, plus staff time.

Shopify Plus launch engineer

Hundreds of dealer accounts at go-live Advice on import tools; the work is yours.

Checkout rules for dealers Points you to Functions; development is separate.

Cost compared with an enterprise platform Not a cost review.

Retail shoppers sent to local dealers Dealer locators are outside launch support.

How you pay Launch engineer included in Plus.

SparkLayer on a non-Plus plan

Hundreds of dealer accounts at go-live Accounts set up inside the app.

Checkout rules for dealers App rules cover common cases.

Cost compared with an enterprise platform Lower plan fee plus app fee.

Retail shoppers sent to local dealers SparkLayer has no dealer locator for shoppers.

How you pay Lower plan fee plus monthly app plan.

01

Plan selection comes before architecture

The first question is whether Shopify Plus is actually required. For merchants with 3 or fewer distinct wholesale pricing tiers and no need for per company catalog assignment, lower plans now cover the requirements. For those with more tiers or complex structures, Plus is the right foundation. Camera Source sells to dealers and retail shoppers from one Shopify store.

02

ERP integration scoped in week one

Connecting NetSuite, SAP, Microsoft Dynamics, or a custom ERP to Shopify B2B requires mapping company accounts, pricing structures, order data, and inventory feeds before development begins. We map it before the project starts so it never becomes a post launch addition.

03

Blended B2B and DTC on a single store

Shopify Plus handles both buyer types from one admin. B2B customers log in and see their company specific catalogs, pricing, and payment terms. DTC customers see the standard storefront. Same inventory, completely separate buying experiences. See our Shopify B2B pricing and catalogs page for full detail.

04

Net terms, purchase orders, and vaulted payments

Shopify B2B supports Net 15 through Net 90 natively. Purchase order reference fields appear at checkout for company accounts. Buyers can vault a card and authorize automatic charging when payment comes due. Since April 2026 these work on Basic, Grow, and Advanced as well as Plus.

05

Catalogs assigned directly to companies

On Shopify Plus, catalogs are assigned directly to individual companies and locations. A regional distributor sees only their territory products at their negotiated price. On non Plus plans, catalogs are assigned through Shopify Markets, which means per company pricing is not possible without Plus or a third party app.

06

Shopify Flow for B2B operational workflows

Company account approval, new buyer onboarding, order routing, and net terms invoicing can all be automated with Shopify Flow. For GEN-Y Hitch we set up a Shopify Flow that assigns each new customer its NetSuite ID. See our Shopify B2B account management page for full detail.

Sporting goods

+200%revenue growth since launch

Shopifymoved from Magento, with US and UK markets on one store

STXShopify

Read the case study

Towing equipment

~36%lower total cost of ownership, with NetSuite connected through Patchworks

B2Bdealer logins, quick order and dealer price lists

GEN-Y HitchShopify

Read the case study

Tattoo supplies

3 tiersretail, pro and wholesale pricing on one Shopify store

Bulk ordersbulk order form on product pages, with store credit and wish lists carried over from Magento

Painful PleasuresShopify

Read the case study

Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite

Towing Equipment

GEN-Y Hitch

GEN-Y Hitch, an American maker of heavy-duty towing hitches and accessories, had outgrown WooCommerce. Shero moved them to Shopify with one store for B2B and D2C buyers, a NetSuite ERP integration, and navigation organized by use case.

GEN-Y Hitch

Specialty Coffee

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.

Backup Camera Systems

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source

B2B and DTC in one store

Shopify now handles wholesale and retail from one admin. We set up the pricing, terms and ERP sync that make it work.

Price lists
Customer specific pricing and volume breaks.
Payment terms
Net terms, invoices and purchase orders.
Buyer portal
Reorders, quick order lists and company accounts.
ERP sync
Customers, pricing and orders synced with your ERP.

Planning Shopify Plus B2B? Let's talk.

Tell us how your buyers order today.

Get a quote

01

Discovery
In recorded workshops we map customer groups and price tiers, since Basic, Grow and Advanced allow three B2B catalogs and Plus has no cap. You get the scope and acceptance criteria.
02

Account design
Company accounts, catalogs and checkout are designed around how each customer group buys.
03

Develop
The store, B2B settings, Shopify Flow automations and ERP connection get set up together.
04

Testing and UAT
Every account type is tested from login to checkout, with the ERP sync tried on your trickiest accounts. Your team then tests in BugHerd and signs off.
05

Launch and hypercare
Buyers are onboarded as the store goes live, and first orders are traced into the ERP before volume ramps up. Hypercare follows go-live.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

Do I need Shopify Plus to sell B2B in 2026?

Not necessarily. As of April 2026, the Basic, Grow, Advanced, and Plus plans include company accounts, up to 3 custom catalogs, net payment terms, volume pricing, and vaulted credit cards. For merchants with a simple wholesale setup and 3 or fewer distinct pricing tiers, the lower plans may be sufficient. Shopify Plus is needed for unlimited catalogs, direct company level catalog assignment, partial payments, deposits, and separate B2B and DTC checkout flows. If you manage pricing for more than 3 distinct customer groups, Plus is the right foundation.

02

Can I sell B2B and DTC from the same Shopify store?

03

What is the difference between B2B catalogs on Plus vs non Plus plans?

On non Plus plans, you can have up to 3 active B2B catalogs and they are assigned through Shopify Markets, not directly to individual companies. All buyers in a market see the same catalog and pricing. On Shopify Plus, catalogs are unlimited and can be assigned directly to individual company accounts and locations. A specific company can have their own exclusive pricing without affecting any other account.

04

How do net payment terms work at checkout?

Net terms are assigned at the company or company location level. When a buyer from that company reaches checkout, their terms appear automatically as a payment option. Buyers can vault a credit card and authorize automatic charging when payment becomes due. Net 15, Net 30, Net 60, and Net 90 are all supported natively. Net terms work on the Basic, Grow, Advanced, and Plus plans, but partial payments and deposits require Plus.

05

How does ERP integration work with Shopify Plus B2B?

ERP integration connects company accounts, order data, inventory, and pricing between Shopify and systems like NetSuite, SAP, Microsoft Dynamics, or custom platforms. Integration is typically set up using Shopify APIs with an iPaaS platform like Patchworks, Celigo, or Boomi as middleware. Shopify's Winter 2026 edition added ready-made integrations with Fulfil and expanded Patchworks connectors specifically for B2B data flows including companies, orders, payment terms, and catalogs.

06

What does the B2B development process actually look like?

Every B2B engagement starts with a requirements session that maps customer groups, pricing tiers, ERP data flows, and payment term structures. Plan selection is confirmed in that session. The project itself covers company account setup, catalog and pricing configuration, ERP integration, Shopify Flow automation, and buyer testing. For manufacturers with complex catalogs, data migration from the existing system is a significant part of the timeline.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for. They are a terrific partner to work with. Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Shopify Plus B2B Development

What Shopify Plus B2B covers beyond lower plans