Shopify B2B Pricing and Catalogs

Shopify B2B pricing works on the Basic, Grow and Advanced plans too, but only Shopify Plus allows unlimited catalogs and catalogs assigned to a single company. Shero sets up catalogs with fixed or percentage prices, quantity price breaks, order minimums and net payment terms for each company location, and syncs them with your ERP.

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Volume pricing

Quantity breaks set per catalog

Each Shopify B2B catalog can set fixed prices or a percentage off, quantity rules like minimums and increments, and volume price breaks. We set these up per catalog so dealers see their tier pricing on the product page.

3

Maximum B2B catalogs on non Plus Shopify plans

Since April 2026, all paid Shopify plans include B2B catalogs. Non Plus plans allow up to 3 active catalogs assigned through Shopify Markets. For businesses with more than 3 distinct pricing tiers, or where per company pricing is needed, Shopify Plus or a third party app is required.

Unlimited

Catalogs on Shopify Plus with per company assignment

Shopify Plus removes the 3 catalog ceiling and allows catalogs to be assigned directly to individual companies and locations. A national distributor, a regional dealer, and a direct account can each have entirely different pricing for the same product, managed from one admin.

Net 90

Longest native B2B payment term on Shopify

Shopify B2B supports net payment terms from Net 7 to Net 90 on the Basic, Grow, Advanced, and Plus plans. Terms are assigned to each company location, so buyers see the right terms at checkout.

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business."

James McKenna, Senior Commerce and CX Manager, STX

Three common B2B pricing setup mistakes on Shopify

The first failure mode is using customer tags and discount codes to simulate tiered pricing. This approach does not display price breaks on the product page, breaks under volume, and cannot sync to an ERP. The second is using third party apps for functionality that is now native on every B2B plan. The third is configuring payment terms incorrectly so buyers reach a checkout that does not match their account agreement.

Shopify Plus
Custom Catalogs
Volume Pricing
Net Terms
Quantity Rules
ERP Price Sync

Compared on	Shero Commerce	Native B2B price lists	SparkLayer pricing	Discount codes for trade buyers
Supplier price changes across thousands of items	Bulk price updates scripted with Matrixify, as with STX's ERP exports.	Manual edits or CSV imports.	Bulk tools within the app.	Codes do not follow cost changes.
Margins hurt by stacked discounts	We test B2B prices against every live promo before launch.	Stacking rules set by your team.	Rules engine helps; testing is yours.	Codes stack in ways you did not plan.
Codes leaking to retail shoppers	Prices tied to company accounts, so nothing to share.	Tied to companies; no codes involved.	Tied to B2B logins.	Codes get shared on coupon sites.
Gift buyers and bulk buyers in one store	Sarris Candies: tier pricing for bulk buyers beside gift shoppers.	Separate catalogs per buyer group.	Handles both with rules.	One code for everyone.
How you pay	Paid discovery, then an accurate estimate.	Price lists are part of your Shopify plan.	Monthly SparkLayer pricing plan.	Discount codes cost nothing to create.

Shero Commerce

Supplier price changes across thousands of items Bulk price updates scripted with Matrixify, as with STX's ERP exports.

Margins hurt by stacked discounts We test B2B prices against every live promo before launch.

Codes leaking to retail shoppers Prices tied to company accounts, so nothing to share.

Gift buyers and bulk buyers in one store Sarris Candies: tier pricing for bulk buyers beside gift shoppers.

How you pay Paid discovery, then an accurate estimate.

Compared with

Native B2B price lists

Supplier price changes across thousands of items Manual edits or CSV imports.

Margins hurt by stacked discounts Stacking rules set by your team.

Codes leaking to retail shoppers Tied to companies; no codes involved.

Gift buyers and bulk buyers in one store Separate catalogs per buyer group.

How you pay Price lists are part of your Shopify plan.

SparkLayer pricing

Supplier price changes across thousands of items Bulk tools within the app.

Margins hurt by stacked discounts Rules engine helps; testing is yours.

Codes leaking to retail shoppers Tied to B2B logins.

Gift buyers and bulk buyers in one store Handles both with rules.

How you pay Monthly SparkLayer pricing plan.

Discount codes for trade buyers

Supplier price changes across thousands of items Codes do not follow cost changes.

Margins hurt by stacked discounts Codes stack in ways you did not plan.

Codes leaking to retail shoppers Codes get shared on coupon sites.

Gift buyers and bulk buyers in one store One code for everyone.

How you pay Discount codes cost nothing to create.

01

Customer group mapping before catalog configuration

Before a single price list is set up, the customer groups are mapped: national distributors, regional dealers, direct accounts, or corporate buyers. For GEN-Y Hitch we mapped dealer groups and direct buyers before setting up price lists and tier pricing, so the catalog architecture matches each one.

02

Volume pricing tiers that update in cart as quantity changes

Volume pricing on Shopify Plus uses quantity breakpoints within catalog price lists. Buyers see all tiers on the product page and the cart price updates as quantity changes. No app is needed and there is no checkout surprise. On non Plus plans, the same behavior requires a third party app for storefront visitors outside company account logins.

03

Net terms assigned to each company account

Net 15 through Net 90 are assigned to a company account or location. When a buyer from that company reaches checkout, their terms appear automatically. There is no need for buyers to select terms manually or for staff to adjust orders after the fact. See our Shopify Plus B2B page for full detail.

04

ERP price sync so catalog prices stay current

For businesses where pricing is managed in an ERP, Shopify catalog price lists sync through the Admin API. Changes in the ERP flow to the store without manual updates in Shopify. Shopify Winter 2026 edition added prebuilt bidirectional sync through Patchworks and Fulfil that covers pricing alongside orders, products, and company data.

05

Purchase order capture without checkout customization

Shopify B2B supports purchase order reference fields at checkout natively for company accounts. Where orders require manager sign off before processing, checkout to draft holds them for review. Neither requires custom theme development.

06

Plan based decision: Plus vs non Plus for your tier count

The right plan depends on the number of distinct pricing tiers. Up to 3 tiers work on the Basic, Grow, and Advanced plans through Markets based catalogs. More than 3 tiers, or pricing set per company instead of per market, requires Shopify Plus. For non Plus stores with complex pricing, third party apps like Wholesale Pricing Discount B2B fill that gap. See our Shopify ERP integration page for full detail.

Sporting goods

+200%revenue growth since launch

Shopifymoved from Magento, with US and UK markets on one store

STXShopify

Read the case study

Towing equipment

~36%lower total cost of ownership, with NetSuite connected through Patchworks

B2Bdealer logins, quick order and dealer price lists

GEN-Y HitchShopify

Read the case study

Tattoo supplies

3 tiersretail, pro and wholesale pricing on one Shopify store

Bulk ordersbulk order form on product pages, with store credit and wish lists carried over from Magento

Painful PleasuresShopify

Read the case study

Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite

Towing Equipment

GEN-Y Hitch

GEN-Y Hitch, an American maker of heavy-duty towing hitches and accessories, had outgrown WooCommerce. Shero moved them to Shopify with one store for B2B and D2C buyers, a NetSuite ERP integration, and navigation organized by use case.

GEN-Y Hitch

Specialty Coffee

Valentine Coffee Co.

With an existing Shopify build that no longer reflected its premium positioning, the Milwaukee specialty coffee roaster, serving both D2C customers and a growing B2B wholesale base, partnered with Shero to deliver a full design and functionality refresh in 8 to 10 weeks ahead of the holiday season. The project included a refined dark-mode aesthetic, native RoasterTools integration, and a B2B wholesale flow integrated into the storefront.

Valentine Coffee Co.

Backup Camera Systems

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source

B2B and DTC in one store

Shopify now handles wholesale and retail from one admin. We set up the pricing, terms and ERP sync that make it work.

Price lists
Customer specific pricing and volume breaks.
Payment terms
Net terms, invoices and purchase orders.
Buyer portal
Reorders, quick order lists and company accounts.
ERP sync
Customers, pricing and orders synced with your ERP.

Wrong pricing setup is slow to untangle later.

Tell us about your price tiers.

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01

Discovery and tier count
We list customer groups, price tiers, minimums and volume breaks in recorded workshops, check them against the three-catalog limit below Plus and write the acceptance criteria.
02

Catalogs
Catalogs and price lists are set up per group, with volume pricing and quantity rules added per product.
03

Terms
Payment terms are attached to each company location so checkout shows the right option.
04

Checkout tests and UAT
We check out at each quantity break to confirm the right price, discount and terms appear, then you sign off in UAT.
05

Launch and hypercare
Accounts go live once the ERP price sync passes on your trickiest accounts, then we stay close through hypercare and handle new groups and price changes.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

What B2B pricing is available on non Plus Shopify plans?

Since April 2026, all paid Shopify plans include B2B catalogs with volume pricing and quantity rules, company accounts, and net payment terms. Non Plus plans allow up to 3 active catalogs assigned through Shopify Markets. The limitation is that catalogs are assigned at the market level, not the individual company level. All buyers in a market see the same pricing. For per company pricing, Shopify Plus or a third party app is required.

02

How do volume pricing tiers work on Shopify?

Volume pricing on Shopify Plus uses quantity breakpoints within catalog price lists. Each tier specifies a quantity threshold and corresponding price. Buyers see all tiers on the product page and the cart price updates automatically as quantity changes. No app or custom code is needed. For retail storefront visitors who are not company account holders, volume pricing requires a third party app because native B2B quantity breaks only apply to company account logins.

03

Can different companies see completely different prices for the same product?

04

How do net payment terms work at checkout?

Net terms are assigned at the company or company location level. When a buyer reaches checkout, their terms appear automatically as a payment option. Buyers can vault a credit card and authorize automatic charging when the payment date arrives. Net 15, Net 30, Net 60, and Net 90 are supported natively. Partial payments and deposits require Shopify Plus.

05

Can Shopify sync prices from our ERP automatically?

Prices can sync automatically, because the Shopify Admin API supports catalog price list updates programmatically. For businesses where pricing is managed in NetSuite, SAP, Microsoft Dynamics, or a custom ERP, price changes sync to Shopify catalogs through an API integration with an iPaaS middleware layer. Manual updates in Shopify admin are not required. Shopify Winter 2026 edition added expanded prebuilt ERP connectors through Patchworks and Fulfil for this workflow.

06

What if I need more than 3 pricing tiers but am not on Shopify Plus?

Two options. Shopify Plus removes the 3 catalog ceiling and adds per company pricing. For stores that are not ready to move to Plus, third party apps like Wholesale Pricing Discount B2B or Samita handle unlimited pricing tiers using customer tags and work across all Shopify plans. The app based approach works well for stores with clear customer segmentation but does not support direct company level assignment the way Plus catalogs do.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for. They are a terrific partner to work with. Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

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Shopify B2B Pricing and Catalogs

Three common B2B pricing setup mistakes on Shopify