Wholesale Commerce

Real wholesale operations need company accounts, buyer-specific catalogs, net terms, purchase order capture, and a buyer portal that lets accounts self-serve. Shero configures Shopify wholesale stores for manufacturers and distributors whose buyers expect more than a coupon code at checkout.

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Painful Pleasures Logo
CHP logo
Logo STX
Logo Benchmade
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

40+

wholesale Shopify builds delivered

Company accounts, buyer-specific catalogs, net terms, and self-serve portals for manufacturers, distributors, and hybrid brands

16+

years in eCommerce

Wholesale and B2B configuration across Shopify Plus, Magento, and BigCommerce for brands at every scale

73%

of B2B buyers prefer ordering online

Shopify research. Wholesale buyers increasingly expect the same self-serve experience they get as consumers.

98%

client retention post-launch

Most Shero clients continue working with the team after launch on support, development, and marketing programs

"I wanted to thank you all for a very successful launch. Our accounting and sales teams are thrilled to have this functionality working, and our customers are taking full advantage of these enhancements. We appreciate the partnership and look forward to more."

Bren Rafaelly, Head of Digital Transformation, Benchmade

What Shopify wholesale setup covers

Shero builds Shopify wholesale stores covering company accounts, buyer-specific catalogs and pricing, net terms, purchase order capture, ACH payments, and the buyer portal that lets accounts self-serve without involving a rep. As of April 2026, basic wholesale features including company accounts and up to three custom catalogs are available on all Shopify plans. Operations that need unlimited catalogs, direct catalog assignment, and partial payments require Shopify Plus.

  • Company accounts and locations
  • Buyer-specific catalogs and pricing
  • Net terms and purchase order capture
  • ACH payments via Shopify Payments
  • Self-serve buyer portal
  • ERP integration for pricing and inventory

Why wholesale brands work with Shero on Shopify

The gap between a basic wholesale setup and one that actually serves your buyers is almost always in the catalog and account configuration decisions made at the start. Shero maps your wholesale operation before touching the platform.

01

Wholesale requirements mapped before configuration

Shero documents your buyer types, pricing model, catalog rules, payment terms, and ERP dependencies before any configuration begins. This prevents the setup from breaking when a new account type or pricing exception arrives after launch.

02

Each buyer sees only their products and pricing

Catalog assignment ensures each wholesale account sees only the products they are authorized to buy, at the prices that apply to their agreement. Benchmade's dealer portal and JustRite's multi-division operation both run on account-specific catalog configuration built by Shero.

03

Net terms and ACH payments configured correctly

Shopify Plus supports net terms from Net 7 to Net 90 and ACH bank transfers at checkout natively for US merchants. Shero configures both against your actual account agreements rather than applying a single default to all buyers.

04

Do you need Shopify Plus for wholesale?

As of April 2026, basic wholesale features are on all plans: up to three custom catalogs, company accounts, and volume pricing. If your operation needs more than three buyer segments or unlimited catalog assignment, Shopify Plus is required. Shero confirms the right plan in discovery.

05

ERP-connected pricing and inventory

For brands with contract pricing in an ERP, Shero builds the integration so price lists update automatically in Shopify when they change in the ERP. Benchmade and Tormach both run ERP-connected wholesale stores maintained by Shero.

06

Self-serve portal that reduces rep involvement

Wholesale buyers who can log in, check their pricing, and reorder without calling a rep place orders faster and with fewer errors. Shero builds the buyer portal experience so your sales team focuses on new accounts, not order entry.

Our Work

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Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Provide solutions for industrial safety protection

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart.

Justrite
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Musical instruments and audio equipment

Alto Music

A long-standing musical instrument retailer with a loyal customer base, Alto Music partnered with Shero to migrate from Magento 2 to Shopify, preserving their beloved Altobucks loyalty program and delivering a more manageable, cost-effective platform without sacrificing any of the features their customers loved.

Alto Music

Most wholesale Shopify setups scope to 6-12 weeks depending on catalog complexity, ERP integration, and the number of buyer types.

Scope my wholesale setup

How Shero configures Shopify wholesale stores

01

Discovery: Wholesale Requirements

We document your buyer types, pricing model, catalog rules, payment terms, ERP dependencies, and any buyer-specific exceptions. We confirm which Shopify plan covers your requirements.

02

Architecture: Catalog and Account Design

We design the company account hierarchy, catalog assignment logic, price list structure, and payment term configuration before any setup begins.

03

Build: Configuration and Integrations

We configure company accounts, catalogs, pricing, net terms, ACH setup, and buyer portal access. ERP integration runs in parallel where required.

04

UAT: Per-Account Validation

We test as each buyer type: catalog visibility, pricing accuracy, net term checkout, ACH payment flow, and purchase order capture before any account goes live.

05

Launch: Account Management Handoff

Go-live includes a runbook for your sales or ops team covering how to add accounts, assign catalogs, update terms, and onboard new wholesale buyers without a development request.

06

Ongoing: Support and Growth

New accounts, pricing changes, and catalog updates are part of normal wholesale operations. Shero provides ongoing support so the setup stays accurate as the business grows.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Vienna Beef

"Our experience with Shero Commerce has been exceptional. Their expertise in migrating our website to BigCommerce resulted in a seamless transition, and we’ve seen a significant improvement in our checkout process and overall user experience. Their web design skills have truly elevated our online presence, and we couldn’t be happier with the results."

Reid Schwartz

eCommerce Manager / Vienna Beef

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Strike 2

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Strike 2

And you?

Let's build something great together.

Ready to scale your ecommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
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