Swag Golf

Sector Premium milled golf putters & golf accessories

What we did Shopify Redesign

Technology Shopify

The Ask

Swag Golf needed a complete overhaul of their existing Shopify theme, more aligned with their brand and optimized for conversions. Key deliverables included a dedicated section for evergreen products, enhanced visual merchandising, SEO improvements, and custom features like purchase order limits, product badges, and a countdown timer for product launches.

Finding the Solution

After a comprehensive analysis of their existing site, Shero continued with Shopify for its scalability and robust features. The solution included a modern responsive theme reflecting Swag Golf's brand identity, a dedicated "Always Available" section for evergreen products, eye-catching visual merchandising, enhanced SEO with improved metadata and schema markup, and advanced analytics for inventory management.

Bringing it to Life

Shero redesigned the theme based on provided designs, incorporating custom features like purchase order limits, product badges, and hidden product functionality. A countdown timer was developed to add urgency to new product launches. The UI was enhanced with modern aesthetics, intuitive navigation, and innovative animations. Seamless integrations with Klaviyo for email marketing and Yotpo for customer reviews rounded out the build.

Overcoming Challenges

The tight timeline required a streamlined development process, prioritizing essential features first and maintaining close communication with the client for swift feedback and adjustments.

The Impact

+28%

Improvement in mobile conversion rate post-redesign

Faster storefront load speed vs previous theme

Custom features built

Swag Golf now has a bold, conversion-optimized Shopify store that reflects their brand identity. The "Always Available" evergreen section drives consistent sales, while custom features like countdown timers and product badges enhance the shopping experience. Improved SEO and advanced analytics give the team better visibility into performance and inventory.

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