WordPress SEO Services

WooCommerce SEO is not blog SEO. The money sits on product and category pages, and most WordPress sites are optimized as if it sits on the blog. We cover the technical side, the keywords, the content and the links, across 35 to 100+ keywords depending on the plan. Send us the URL and our audit will tell you what is holding it back.

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Alto
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Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

16+

years in eCommerce SEO

16+ years running eCommerce SEO since we started in 2010 on Magento and WordPress, before Shopify was ourd default answer. The WooCommerce work has never stopped, which is why we still know what a badly configured Yoast install does to a product catalog.

3

SEO packages from Starter to Premium

Starter covers 35 keywords and basic on-page SEO. Pro covers 75 keywords with content and off-page. Premium covers 100+ keywords with advanced technical and quarterly planning

3-6

months to measurable organic improvement

Most WordPress SEO engagements produce measurable ranking and traffic improvements within 3-6 months of programme start

3+

year average SEO client engagement

Benchmade's SEO engagement with Shero has run for 3+ years because sustainable organic growth compounds over time

"Working with Shero Commerce for the past three years has been a game-changer for our B2B ecommerce business. Their expertise in email marketing, website support, and ecommerce strategy has significantly improved our online presence and optimized our B2B operations."

Joe Prebich, Vice President of Marketing, Benchmade

What Shero WordPress SEO covers

Shero's WordPress SEO services start with a technical audit to identify what is holding the site back, then build a program that covers keyword research, on-page optimization, content production, and off-page SEO, tailored to the store's growth stage. Every engagement includes a dedicated representative, monthly analytics reporting, and a meeting cadence that matches the plan tier, from monthly for Starter through bi-weekly for Pro and quarterly for Premium.

• Technical SEO audit
• Keyword research (35 to 100+ keywords)
• On-page optimization
• Content production (blog and landing pages)
• Off-page and link building
• Monthly analytics reporting

Why WordPress merchants run SEO with Shero

SEO agencies that do not understand your platform architecture give you recommendations that look right on paper but create technical problems when implemented. Shero's SEO team works inside the same WordPress and WooCommerce sites it builds and maintains.

01

Two plugins are telling Google different things

Yoast writes product schema. So does your theme. So does the review plugin. Google reads all three, picks one, and often picks the one with the missing fields. The same thing happens with sitemaps, canonicals and breadcrumbs. We audit what every plugin is outputting, turn off the duplicates, and leave one source of truth per signal.

02

Category pages, not blog posts

Nearly all WordPress SEO advice was written for publishers, which is why so many WooCommerce stores end up with a healthy blog and product pages nobody can find. We put the head terms on category and product pages first, and the blog supports them. Plans cover 35 to 100+ keywords depending on tier.

03

Content production that earns rankings and converts traffic

Content is built directly into the plan rather than quoted separately afterward. Each piece of content is written for a target keyword, linked to its supporting category, and created with the understanding that appearing in AI Overviews is a goal in itself. A post that ranks but sends no traffic to a product page is just a cost.

04

On-page optimization applied across every priority page type

WooCommerce generates attribute and tag archives that nobody asked for, and most stores have hundreds of them indexed. We work through the priority pages, titles, metas, headings, alt text, internal links and schema, then decide what to do with the archives rather than leaving them to compete with your categories.

05

Off-page SEO and link building for stores that need domain authority

Pro and Premium include link building, brand mentions and content syndication. We build through editorial outreach, and we will tell you when a link is not worth chasing. Directory submissions and paid placements are cheaper and we do not use them.

06

Monthly reporting that shows what changed and why it matters

Monthly reporting connects organic traffic to revenue by landing page. Attribution gets configured at the start, because WooCommerce and GA4 disagree about what counts as a transaction until somebody makes them agree.

Our Work

View All
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to expand online amid rising outdoor consumer demand. Since then, they have seen: +100% revenue growth, +68% transaction growth after relaunch, and a +20% increase in average order value.

Benchmade
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and 3 custom browsing features. They saw an increase of +22% in average session duration after launch.

Memphis Drum Shop
Musical instruments and audio equipment

Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Alto Music
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose

Most WordPress SEO engagements start with a technical audit in the first month. Rankings and traffic improvements typically show within 3-6 months.

Request an SEO assessment

How Shero WordPress SEO engagements work

01

Onboarding: Audit and Strategy

We conduct a technical SEO audit of your WordPress site, identify the issues holding rankings back, and build a keyword strategy matched to your store's growth stage and competition. The audit findings and strategy document become the roadmap.

02

Foundation: Technical Fixes and On-Page Setup

We implement the priority technical fixes from the audit: site structure, crawlability, page speed, schema markup, and internal linking. On-page optimization across priority product and category pages runs in parallel with technical work in the foundation month.

03

Optimization: Content and Link Building

From month two onward, the program runs its content production and off-page work on a defined monthly schedule. Content is produced, published, and reported against. Link building is tracked with anchor text and referring domain reporting included in monthly updates.

04

Scale: Expanding Keyword Coverage

As initial keyword targets improve in rankings, the strategy expands to secondary and long-tail terms. For Premium plan clients, quarterly planning sessions review what has performed, what needs adjustment, and where the next phase of keyword investment should go.

05

Reporting: Monthly Analytics and Recommendations

Monthly reports cover ranking changes, organic traffic performance, content published, links built, and recommendations for the next period. All plans include a dedicated representative who presents and discusses the report in a monthly or bi-weekly meeting.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

Vienna Beef

"Our experience with Shero Commerce has been exceptional. Their expertise in migrating our website to BigCommerce resulted in a seamless transition, and we’ve seen a significant improvement in our checkout process and overall user experience. Their web design skills have truly elevated our online presence, and we couldn’t be happier with the results."

Reid Schwartz

eCommerce Manager / Vienna Beef

Chromebook Parts

"The Shero team was quick to share insight on so much I didn’t know about paid ad tactics, and they were flexible when we wanted to change approaches on ad campaigns. Overall, I am really grateful for all the help they’ve been able to provide!"

Kara Stalboerger

Digital Marketing Specialist / Chromebook Parts

Invisible Bead Extensions®

Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat — this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better — it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours.​​​​​​​​​​​​​​​​“

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana