Magento SEO Audit and Technical SEO Health Check

Did your organic traffic drop after an upgrade, a migration or a theme change, and nobody can tell you why? Our Magento SEO audit checks crawling and indexing, layered navigation URLs, canonical tags, hreflang, redirects, structured data and Core Web Vitals, then gives your developers a fix list.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Log files

We read your server logs to see how Googlebot crawls your store

We find how many of Googlebot's requests go to filter and sort URLs, when your host can export server logs.

Store views

Each store view is checked for duplicate content

Magento lets you manage several store views from one install, and the same product text often shows up on each of them. We find those duplicates and tell you which canonical and hreflang tags each store view needs to rank in its own market.

Full page cache

Canonical tags are checked on the cached page

Magento's full page cache can serve a different canonical tag than the one in your settings, and Google crawls the cached page. We fix this in our Magento technical SEO work.

Extensions

We look at the code each extension adds to your pages

Magento extensions often add their own scripts to every page. We list what each one adds and which ones slow down LCP and INP for real users.

Working with Shero has been an outstanding experience. Their team is highly skilled and easy to work with.

Douglas J. Stang, VP of eCommerce, Justrite Safety Group

What a Magento SEO audit covers

A Magento SEO audit shows why your store loses organic traffic and what your developers should change first. We review the store itself and the pages Google crawls, then rank every fix by effort and search impact.

Magento configuration: canonical tags, URL rewrites and indexing settings
Layered navigation: filter and sort URLs and the crawl budget they use
Product URLs: duplicates across category paths and their canonical tags
Core Web Vitals: real Chrome user data, extension scripts and caching
Content: thin category pages and duplicate product descriptions
AI search: whether answer engines can crawl, read and cite your category and product pages
Fix list: every item ranked by search impact and development effort

Compared on	Magento SEO audit agency	An SEO freelancer	An in-house SEO hire	Semrush Site Audit
Brand and non-brand clicks	We split brand and non-brand clicks in Search Console	Split if they use Search Console	Split if they set it up	Traffic estimates from its own data
Code added by extensions	We check what each extension adds to page code	Depends on how well they know Magento	Needs a developer's help	Flags the issue; you find the source
Category path duplicates	Category path URLs checked against canonicals	Usually in the checklist	Fixed if they spot it	Flags duplicate pages
Mobile speed for real users	Mobile Core Web Vitals checked with real Chrome user data	Often lab tests only	Checks it now and then	Core Web Vitals report from lab data
How you pay	An audit of your store or accounts, then a proposal. Work on a monthly retainer.	Per audit or hourly	Salary	A monthly subscription

Magento SEO audit agency

Brand and non-brand clicks We split brand and non-brand clicks in Search Console

Code added by extensions We check what each extension adds to page code

Category path duplicates Category path URLs checked against canonicals

Mobile speed for real users Mobile Core Web Vitals checked with real Chrome user data

How you pay An audit of your store or accounts, then a proposal. Work on a monthly retainer.

Compared with

An SEO freelancer

Brand and non-brand clicks Split if they use Search Console

Code added by extensions Depends on how well they know Magento

Category path duplicates Usually in the checklist

Mobile speed for real users Often lab tests only

How you pay Per audit or hourly

An in-house SEO hire

Brand and non-brand clicks Split if they set it up

Code added by extensions Needs a developer's help

Category path duplicates Fixed if they spot it

Mobile speed for real users Checks it now and then

How you pay Salary

Semrush Site Audit

Brand and non-brand clicks Traffic estimates from its own data

Code added by extensions Flags the issue; you find the source

Category path duplicates Flags duplicate pages

Mobile speed for real users Core Web Vitals report from lab data

How you pay A monthly subscription

01

We check each Magento setting against the live store

What the admin shows and what Googlebot gets can differ. A finding goes on the fix list only after we have seen it on the live store.

02

We tell you which layered navigation filters need changes

We find which filters create the most URLs. A canonical tag extension alone will not fix them, so the fix list names the filters that need changes and what to change.

03

Our SEO specialists and Magento developers work on one team

The SEO specialists who audit your store work alongside the Magento developers who support and upgrade stores like Tormach. If you want us to make the fixes, the same team does it as part of our Magento SEO services.

04

You talk directly to the people doing your audit

The SEO specialist and developer auditing your store are on your calls, with no account layers in between, and your account manager is not billed to you. You can have a shared Slack channel with your dedicated team during the audit and after it.

05

We flag category pages with thin or copied content

We flag empty category pages, pages with only manufacturer copy and thin category pages. You can then start with the categories people search for most.

06

Honest advice on staying on Magento or moving to Shopify

If your Magento version is close to end of support or the store carries a lot of technical debt, we tell you whether more SEO work on Magento makes sense or whether a move to Shopify Plus is the better investment.

Coffee

+41%conversion rate after Amazon Pay went live on their Magento 2 store

+10%revenue, same period

Coffee Bean DirectMagento

Industrial safety

4 to 1brand stores unified into one Magento multi-store with a shared cart

2.4.8Magento upgrade across the brand sites in about 7 weeks

JustriteMagento

Read the case study

Food manufacturing

Deacomwebsite and Goldbelly marketplace orders sent to the ERP automatically, with no hand entry

BigCommercestore moved from WooCommerce to BigCommerce

Vienna BeefBigCommerce

Read the case study

Backup Camera Systems

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source

Tattoo and Piercing Supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures

Movie Theaters

Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas, partnered with Shero to migrate from Magento to Shopify, building a 100%Credit-based checkout logic replicated in a custom Shopify app, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms. As a result, they achieved over 40% faster page load time.

Regal Cinemas

Drums and Percussion

Memphis Drum Shop

Memphis Drum Shop sells drums, cymbals, and percussion instruments. To cut costs and modernize their platform, they moved from Magento to Shopify with Shero, with a CounterPoint ERP integration through iPaaS and 3 custom browsing features. Average session duration rose 22% after launch.

Memphis Drum Shop

When moving to Shopify makes sense

We still support Magento, BigCommerce and WordPress stores. When the cost of staying gets too high, we plan the move with you.

Total cost
Hosting, extensions and developer hours compared with Shopify.
Security
Patches and upgrades kept current until you move.
Data
Product and customer data cleaned up now, so a later move takes less time.
Migration path
A plan for when and how to move, if it makes sense.

Want a clear list of Magento SEO fixes? Book a call.

Plan my Magento SEO audit

01

First call
We ask what happened to your organic traffic, agree what the audit covers and tell you what access we need.
02

The audit
We crawl the store, match the crawl with server logs if your host can export them and check canonical tags on cached pages, then review category content and Core Web Vitals.
03

Fix list and proposal
You get the fix list, then a proposal if you want us to make the fixes and keep working on your SEO.
04

Sign and onboard
Once you sign, we set up access for our Magento developers, agree priorities with your team and start on the fixes at the top of the list.
05

Monthly work and reports
We make the fixes, check them in Search Console and report on rankings and organic traffic every month, with a quarterly business review.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

How much does it cost to fix what a Magento SEO audit finds?

02

How long does a Magento SEO audit take?

03

Can my in-house developers make the fixes from a Magento SEO audit?

04

Is a Magento SEO audit worth doing if I am thinking about moving to Shopify?

05

What happens on the first call about my Magento SEO audit, and what should I bring?

We talk about your Magento version, your store views and what changed around the time traffic dropped, and we tell you what the audit will cover. Bring Search Console and Google Analytics access if you can. For the audit itself we also need Magento admin access to the configuration, URL rewrites and catalog, and server logs if your host can export them.

06

What happens after the first call about my Magento SEO audit?

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Camera Source

"Shero did a great job migrating our site from Magento to Shopify. Switching to Shopify went very smooth and I believe it is because of the Shero team. They actually care. I have appreciated the help in answering my questions and guiding us through everything."

Tricia Christianson

Sales and Marketing - Camera Source / Camera Source

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Magento SEO Audit and Technical SEO Health Check

What a Magento SEO audit covers