WordPress Website Development

Need a WordPress site developed, redesigned or maintained, or a WooCommerce store that has outgrown its plugins? We create block-editor page templates and custom themes, fix speed and security issues, support WordPress sites over time, and assess WooCommerce stores for staying put or moving to Shopify.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Block themes

Site editing without a page builder

Since WordPress 5.9, block themes let your team edit headers, footers and templates in the Site Editor. We create custom blocks for your content so pages stay fast without a heavy page builder plugin.

43%

Of all websites use WordPress, per W3Techs

W3Techs counts WordPress on about 43% of all websites, more than any other CMS. We have worked on it since 2010.

WooCommerce

Store features on a WordPress site

If the site needs to sell, we add WooCommerce and set up products, payments and shipping. For brands that expect to outgrow WooCommerce, we talk through a move to Shopify first.

Core Web Vitals

Speed checked before launch

We test every template with Google PageSpeed Insights before launch and fix the images, fonts and plugin scripts that slow down LCP. Ongoing care comes through WordPress support packages.

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish."

Kendra Borkholder, Operations Support, GEN-Y Hitch

What Shero WordPress development covers

Shero develops WordPress websites, WooCommerce stores, content platforms, and nonprofit and institutional sites. Every WordPress project we take on starts with a defined scope and ends with an optimized, tested site that your team can manage. Our service covers custom theme development, plugin selection and configuration, hosting setup, SEO infrastructure, integrations with marketing and analytics tools, and post-launch support. We do not hand over a site and disappear.

• Custom WordPress theme development
• WooCommerce setup and configuration
• Plugin selection and development
• Hosting and performance setup
• Digital marketing and SEO integration
• Ongoing support and maintenance

Compared on	WordPress development agency	A page builder like Elementor	A freelance WordPress developer	An offshore dev shop
Custom site features	Georgia Ports Authority: detailed custom features developed over years	Drag and drop, limited for custom logic	Fine for brochure sites	Creates the features you spell out
Getting to know your business	We learn your business in discovery before we design anything	You do the thinking	Remote, one person	Remote, often overnight
Editing pages after launch	Editors set up so your team updates pages alone	Easy visual editing	Small changes billed each time	Changes go through tickets
Plugin security	Plugins kept lean and updated on a support plan	Builder and add-ons to keep updated yourself	Covered if you keep them on retainer	A separate contract after launch
How you pay	Paid discovery, then an accurate estimate.	Free version, Pro billed monthly or yearly	Hourly or a flat fee	A fixed bid, change orders extra

WordPress development agency

Custom site features Georgia Ports Authority: detailed custom features developed over years

Getting to know your business We learn your business in discovery before we design anything

Editing pages after launch Editors set up so your team updates pages alone

Plugin security Plugins kept lean and updated on a support plan

How you pay Paid discovery, then an accurate estimate.

Compared with

A page builder like Elementor

Custom site features Drag and drop, limited for custom logic

Getting to know your business You do the thinking

Editing pages after launch Easy visual editing

Plugin security Builder and add-ons to keep updated yourself

How you pay Free version, Pro billed monthly or yearly

A freelance WordPress developer

Custom site features Fine for brochure sites

Getting to know your business Remote, one person

Editing pages after launch Small changes billed each time

Plugin security Covered if you keep them on retainer

How you pay Hourly or a flat fee

An offshore dev shop

Custom site features Creates the features you spell out

Getting to know your business Remote, often overnight

Editing pages after launch Changes go through tickets

Plugin security A separate contract after launch

How you pay A fixed bid, change orders extra

01

Custom theme development without page builder overhead

Page builders get a site up quickly, but the sites they produce tend to load slowly. Shero develops custom WordPress themes using clean, maintainable code that loads fast, ranks well, and can be updated by your team without breaking the layout. For clients who need a starting point, we start from a premium theme and modify it carefully, without layering on extra plugins.

02

Plugin selection based on what your site actually needs

WordPress has over 60,000 plugins, and most WordPress sites use too many of them. Shero selects plugins deliberately: each one is chosen for a specific requirement, evaluated for maintenance quality and performance impact, and configured correctly. Sites using fewer, better-maintained plugins are faster, more secure, and easier to update.

03

Hosting and server configuration that matches your traffic and use case

WordPress performance depends heavily on the hosting environment and server configuration. Shero configures hosting, caching, CDN, PHP, and database settings for the site's actual traffic and use case. For WooCommerce sites, the hosting configuration accounts for checkout performance and peak traffic load.

04

SEO and marketing infrastructure included from the start

Shero sets up URL structure, structured data, and analytics configuration into every WordPress project from the first template. SEO and WordPress development are managed by the same team so technical decisions do not create SEO problems that need separate remediation.

05

Full service coverage from design through digital marketing

Design, development, and performance are managed by one team at Shero. Analytics configuration is included in every WordPress project so the site is measurable from launch day.

06

Post-launch support from the team that created the site

98% of Shero clients keep working with us after launch. The support team is the same team that made the site, so they know the codebase, the plugins and the decisions made during development. Support comes in Bronze, Silver, Gold and Platinum plans.

Coffee

+41%conversion rate after Amazon Pay went live on their Magento 2 store

+10%revenue, same period

Coffee Bean DirectMagento

Industrial safety

4 to 1brand stores unified into one Magento multi-store with a shared cart

2.4.8Magento upgrade across the brand sites in about 7 weeks

JustriteMagento

Read the case study

Food manufacturing

Deacomwebsite and Goldbelly marketplace orders sent to the ERP automatically, with no hand entry

BigCommercestore moved from WooCommerce to BigCommerce

Vienna BeefBigCommerce

Read the case study

Towing Equipment

GEN-Y Hitch

GEN-Y Hitch, an American maker of heavy-duty towing hitches and accessories, had outgrown WooCommerce. Shero moved them to Shopify with one store for B2B and D2C buyers, a NetSuite ERP integration, and navigation organized by use case.

GEN-Y Hitch

Lacrosse and Hockey Gear

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX

Backup Camera Systems

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source

Baby Sleep Courses

Taking Cara Babies

Since 2013, Taking Cara Babies has helped parents build better sleep routines. With a custom CMS holding back growth and plans to sell physical products, they chose Shopify Plus and brought in Shero Commerce to handle a complex migration, unifying physical and digital sales on one platform.

Taking Cara Babies

When moving to Shopify makes sense

We still support Magento, BigCommerce and WordPress stores. When the cost of staying gets too high, we plan the move with you.

Total cost
Hosting, extensions and developer hours compared with Shopify.
Security
Patches and upgrades kept current until you move.
Data
Product and customer data cleaned up now, so a later move takes less time.
Migration path
A plan for when and how to move, if it makes sense.

WordPress projects usually take 6 to 12 weeks. Tell us what your site needs.

Scope my WordPress project

01

Discovery
In recorded workshops we document your pages, content types, integrations and goals, check if WordPress is the right fit, and agree the scope and acceptance criteria.
02

Design
We design the theme structure and page templates, and pick each plugin for a stated reason.
03

Develop
The custom theme, plugins, hosting with caching and CDN, and SEO setup are developed against the spec.
04

Testing and UAT
Every template, form and integration is tested across browsers and devices, plus load time and accessibility checks, and your team signs off in BugHerd.
05

Launch and hypercare
We go live with a rollback plan, hand over hosting and plugin guides, and stay on for hypercare.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

Do you create fully custom WordPress themes or work with existing ones?

Both. For clients who need a fully custom design, Shero creates the theme from scratch to a design specification. For clients with budget or timeline constraints, we work with premium themes and modify them deliberately to match brand requirements and performance targets. In either case, Shero documents the theme structure so your team or a future developer can understand and maintain what was delivered.

02

Can you handle WooCommerce setup as part of the development project?

WooCommerce configuration is part of Shero's WordPress development service. This covers product catalog structure, payment gateway configuration, shipping setup, tax rules, WooCommerce extensions, and any custom WooCommerce development required for non-standard requirements. For B2B WooCommerce requirements, Shero has experience with wholesale pricing, account management, and custom checkout flows.

03

What hosting do you recommend for WordPress and WooCommerce sites?

Shero recommends managed WordPress hosting for most clients: platforms like Kinsta, WP Engine, or Cloudways that handle server management, automatic updates, and performance configuration. For high-traffic or WooCommerce sites with specific performance requirements, we configure hosting environments with appropriate server resources, caching layers, and CDN setup. Shero can manage the hosting setup as part of the development project.

04

How do you keep the site performing well after launch?

Performance is part of the development process, not optimized after the fact. Shero configures caching, CDN, image optimization, and server settings during development. Theme architecture avoids the render-blocking elements and excessive HTTP requests that slow most WordPress sites. Core Web Vitals are measured against targets before launch. For clients on ongoing support plans, performance is monitored and maintained as part of the retainer.

05

How long does a WordPress website project take?

Most WordPress projects take 6-12 weeks to launch, depending on the amount of design needed, custom theme work, plugin development, WooCommerce configuration, and integration requirements. Simple websites with a customized premium theme take less time. Full custom theme and plugin development, or WooCommerce projects with complex catalog and pricing requirements, take longer. Shero provides a fixed scope and timeline after discovery.

06

When should we consider Shopify or BigCommerce instead of WordPress?

WordPress and WooCommerce are a good fit for businesses that need strong content management alongside eCommerce, have custom plugin requirements, or want full site ownership without platform fees. As order volume grows and eCommerce complexity increases, the maintenance burden of WordPress and WooCommerce can exceed the flexibility benefit. Shero assesses platform fit in discovery and will recommend Shopify or BigCommerce when they are the better commercial match. For related services, see our WooCommerce development and WordPress support pages.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Gardien Products

"Shero was truly a pleasure to work with! We trusted our team at Shero to be the experts in so many different aspects of e-commerce (shipping, taxes, customer service solutions, Shopify themes, etc) and they always were, without fail. Our weekly check-in meetings were efficiently run and extremely informative. Throughout the whole process, Shero stayed unwaveringly on target with our deadline and mindful of our budget. Our site turned out even better than we could’ve imagined, and we’re looking forward to seeing our customers’ reactions at upcoming trade shows!"

Caroline Mungenast

Branding Creative Manager / Gardien Products

Alto Music

"As a long-time client, we at Alto Music have always appreciated their technical expertise, but their recent migration of our site from Magento 2 to Shopify was exceptional. Shero preserved the essence of our beloved loyalty and rewards program, seamlessly integrating it into Shopify’s more efficient framework. The transition not only retained our unique features but also significantly simplified site management and reduced costs. We’re thrilled with the results and highly recommend Shero for any e-commerce needs."

Bobby Montemurro

VP Sales & Marketing / Alto Music

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

WordPress Website Development

What Shero WordPress development covers