Shopify Marketing Automation

Most Shopify stores have automation that was set up at launch and never updated. Abandoned cart flows with outdated offers, welcome series that treat every subscriber the same, and Klaviyo accounts that have never been connected to the full customer data available in Shopify. Shero audits, builds, and manages marketing automation programs that are measured by revenue, not by how many emails go out.

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Logo Benchmade
Logo STX
Memphis Drum Shop Logo
Swag logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

Multi

Channels managed from a single Klaviyo setup

Klaviyo manages email, SMS, and push notifications from one platform using the same audience data and segmentation logic. Shero builds all three channels together so they complement rather than duplicate each other.

Flow

Shopify's native workflow automation for Plus

Shopify Flow is available exclusively on Shopify Plus and enables conditional automation across your store, from tagging customers and canceling high-risk orders to triggering Klaviyo flows based on custom events.

Klaviyo

Primary email and SMS automation platform

Klaviyo is Shero's primary email and SMS automation platform. Its deep Shopify integration, behavioral segmentation, and revenue attribution make it the strongest choice for eCommerce brands that want automation tied directly to purchase data.

20-35%

Share of email revenue from automated flows

Abandoned cart, welcome series, and post-purchase flows alone can account for 20 to 35% of email-attributed revenue for most eCommerce stores. Shero audits current flow performance and prioritizes the builds that generate revenue fastest.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B ecommerce business. Their expertise in email marketing, website support and ecommerce strategy has significantly improved our online presence and optimized our B2B operations."

Joe Prebich, VP of Marketing, Benchmade Knife Company

Automation that was set up and forgotten is not working for you

Abandoned cart flows that have not been touched in two years, welcome discounts going to every new subscriber regardless of where they came from, and a Klaviyo account with five times the features being used. The problem is not the platform. It is that automation requires regular review and adjustment to stay effective as your catalog, offers, and customer behavior change. Most stores never revisit what was built at launch.

  • Klaviyo Email Flows
  • SMS Marketing
  • Shopify Flow Configuration
  • Audience Segmentation
  • Abandoned Cart Recovery
  • Welcome and Post-Purchase Flows
  • B2B Automation
  • Ongoing Performance Reporting

Why eCommerce brands run automation with Shero

The difference between automation that generates revenue and automation that just sends emails is strategy, configuration, and ongoing optimization. Here is how Shero builds it.

01

Ongoing optimization as the store grows

Automation degrades over time as your catalog, customer base, and offers change. Flows set up at launch become less effective as the store grows. We manage automation on a monthly retainer basis, reviewing performance and updating flows based on what the data shows.

02

Revenue attribution, not open rates

We track email-attributed revenue, flow conversion rates, and repeat purchase rate, not just click-through rates. Every flow we build is measured against a baseline so you can see the revenue impact of the automation, not just the activity.

03

B2B automation built for procurement cycles

Win-back flows for lapsed accounts, reorder reminders timed to average purchase cycle, onboarding sequences for new wholesale accounts, and price list update notifications all work inside Klaviyo and Flow. B2B automation is often more valuable than D2C because the order values are higher.

04

Klaviyo configured to your full stack

A Klaviyo install is not enough. We connect Klaviyo to your Shopify order history, review platform, loyalty program, and customer service tool so segmentation and flows can use your complete customer data, not just email opens.

05

Audit what you have before building more

Most stores have automation gaps hiding in plain sight: an abandoned cart flow that has not been updated in two years, a welcome series that offers the same discount to every subscriber, or flows that were set up by a previous agency and never connected to your current Klaviyo account. We audit before we build.

06

Shopify Flow for complex workflows

Klaviyo handles customer-facing automation. Shopify Flow handles internal logic: high-risk order cancellation, inventory alerts, customer tagging, and backend triggers that feed into Klaviyo campaigns. We configure both platforms to work together.

Our Work

View All
Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Premium Chocolates

Sarris Candies

Sarris Candies is a beloved retailer known for its premium chocolates and sweet treats. Looking to modernize their digital storefront, the brand partnered with Shero to move from a legacy custom .NET system to a more scalable, mobile-friendly, and marketing-flexible.

Sarris Candies

Most automation audits uncover underperforming flows within the first week.

Let's look at yours

Get an Automation Audit

How Shero's marketing automation engagement works

01

Audit what you have before building more

Most stores have automation gaps hiding in plain sight: an abandoned cart flow that has not been updated in two years, a welcome series that offers the same discount to every subscriber, or flows that were set up by a previous agency and never properly connected. We audit before we build.

02

Klaviyo configured to your full stack

A Klaviyo install is not enough. We connect Klaviyo to your Shopify order history, review platform, loyalty program, and customer service tool so segmentation and flows can use your complete customer data, not just email opens.

03

Shopify Flow for complex workflows

Klaviyo handles customer-facing automation. Shopify Flow handles internal logic: high-risk order cancellation, inventory alerts, customer tagging, and backend triggers that feed into Klaviyo campaigns. We configure both platforms to work together.

04

B2B automation built for procurement cycles

Win-back flows for lapsed accounts, reorder reminders timed to average purchase cycle, onboarding sequences for new wholesale accounts, and price list update notifications all work inside Klaviyo and Flow. B2B automation is often more valuable than D2C because the order values are higher.

05

Revenue attribution, not open rates

We track email-attributed revenue, flow conversion rates, and repeat purchase rate, not just click-through rates. Every flow we build is measured against a baseline so you can see the revenue impact of the automation, not just the activity.

06

Ongoing optimization as the store grows

Automation degrades over time as your catalog, customer base, and offers change. Flows set up at launch become less effective as the store grows. We manage automation on a monthly retainer basis, reviewing performance and updating flows based on what the data shows.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Strike 2

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Strike 2

And you?

Let's build something great together.

Ready to scale your ecommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
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