Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Store Redesign CRO & Optimization Retention Marketing
Sector Luxury wines
What we did Shopify Redesign
Technology Shopify
View project View Site
The Ask

Archer Roose approached Shero for a site redesign with multiple goals: increasing ROAS from email marketing, updating and enhancing the look and feel of the site, improving UX, and optimizing overall functionality.

Finding the Solution

By migrating to Shopify Theme 2.0, Shero was able to introduce dynamic and customizable sections that allow each product detail page to feel unique. The new theme also gave Archer Roose the flexibility to design and update the site independently without developer support.

Bringing it to Life

A standout feature of the new site is an interactive product showcase that lets users explore wine varieties with detailed descriptions, pairing suggestions, and customer reviews — both educating customers and guiding purchasing decisions. Sustainability stories were woven throughout the site to align with the brand's values. Mobile optimization improved the browsing experience on smartphones and tablets, and integrations with marketing tools and analytics platforms enhanced data tracking and marketing automation.

Overcoming Challenges

The redesign needed to balance a premium brand aesthetic with practical eCommerce functionality — ensuring custom PDP layouts, sustainability storytelling, and marketing tool integrations all worked seamlessly within the new Shopify Theme 2.0 framework.

The Impact
+18%
Increase in email marketing ROAS
35%
Improvement in mobile browsing session duration
2.0
Shopify Theme version unlocking full storefront flexibility

Archer Roose now has a modern, flexible Shopify store that reflects their premium brand identity. The interactive product showcase improves customer education and purchasing confidence, while mobile optimization and enhanced marketing integrations support stronger ROAS and a better overall shopping experience.

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