Shopify SEO & Data Migration Audit

Migrating to Shopify without an SEO audit is how stores lose rankings they spent years building. Shero audits your content, technical setup, link profile, and redirect map before a single URL changes. We have protected organic traffic through 40+ platform migrations from Magento, WooCommerce, BigCommerce, and custom builds.

Book a Discovery Call Our Work
Logo Benchmade
Logo STX
Memphis Drum Shop Logo
Swag logo
Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

60+

SEO and migration audits delivered

Protecting organic traffic across Magento, WooCommerce, BigCommerce, and custom platform migrations.

16+

Years in ecommerce SEO

Working with merchants across every major platform and catalog size since 2010.

40+

Platform migrations with SEO preserved

Every migration audited, redirect-mapped, and monitored through go-live and the 90-day post-launch window.

Plus

Shopify Plus Partner

Certified Shopify Plus Partner with direct access to Shopify's merchant success and technical teams.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business. Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations. The team's dedication to our success is evident."

Joe Prebich, Vice President of Marketing, Benchmade Knife Company

Organic traffic does not survive a careless migration

A platform migration touches every URL, every piece of metadata, and every redirect path your site has built up. One missed 301 redirect on a high-traffic page can wipe out months of ranking gains. One changed URL structure without proper canonicalization creates duplicate content at scale. The audit is not optional. It is what separates a migration that holds rankings from one that tanks them.

  • Content SEO Audit
  • Technical SEO Review
  • Visibility & Organic Traffic Analysis
  • Link Profile Audit
  • 301 Redirect Mapping
  • Keyword Research
  • Competitor Benchmarking
  • Post-Migration Monitoring

Why brands run their SEO audit with Shero

An SEO audit is only worth running if it produces a specific, actionable plan for migration day. Here is how Shero structures the audit to protect your rankings before, during, and after go-live.

01

Onboarding and access

We connect to Google Search Console, Analytics, and your current platform to pull baseline keyword rankings, traffic data, and crawl reports. This gives us a documented snapshot of your SEO standing before anything changes.

02

Content and structure audit

We audit every URL, metadata field, heading structure, internal link, sitemap entry, and Robots.txt configuration. We flag what needs to carry over to Shopify, what needs to change, and what can be cut without SEO risk.

03

Technical SEO review

We run a full technical crawl covering crawlability, indexation, duplicate content, JavaScript rendering, Core Web Vitals, canonical tags, and Shopify-specific URL handling for filters, pagination, and product variants.

04

Redirect mapping and link profile

We map every URL that needs a 301 redirect, prioritized by traffic and backlink equity. We also audit your inbound link profile and identify anchor text patterns that need to be preserved or corrected during the move.

05

Recommendations and implementation roadmap

You receive a prioritized action plan: what to fix before migration, what to fix at launch, and what to monitor in the 90 days after go-live. Every recommendation is tied to a specific risk or opportunity found in the audit.

Our Work

View All
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions.

Swag Golf
Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market.

Archer Roose

Most clients see measurable ranking stability within 90 days of a Shero-audited migration.

Get an SEO Audit

How Shero runs the SEO and data migration audit

01

Onboarding: Scope and Access

We collect access to your current platform, Google Search Console, and analytics. We define the audit scope, pages in scope, competitor benchmarking, and the migration risks to audit based on your platform of origin.

02

Foundation: Four-Area SEO Audit

We audit across content (meta titles, descriptions, URL structure, internal linking, sitemaps, and 404 handling), visibility and organic traffic (keyword rankings, mobile readiness, and historic performance), link profile (inbound links, anchor text, and distribution), and technical SEO (crawlability, duplicate content, site speed, and indexation).

03

Optimization: Redirect Mapping and Risk Identification

We map your current URL set against Shopify's URL structure and produce a 301 redirect plan for every page type. We identify the migration decisions that carry the highest risk of ranking loss and prioritize the pages driving the most organic traffic.

04

Scale: Keyword Research and Competitor Benchmarking

We deliver keyword research covering target terms, search volume trends, and how your current rankings compare to competitors already on Shopify, giving you a baseline to measure against after migration.

05

Reporting: Audit Deliverable and Implementation Roadmap

We deliver a comprehensive audit document, a prioritized recommendation list, a redirect map, and a post-migration roadmap. For clients continuing with Shero, the audit deliverable becomes the project specification.

06

Ongoing: Post-Migration Monitoring

We track ranking changes, crawl errors, and indexation status in the weeks following launch. If issues emerge after go-live, we identify and resolve them before they have a lasting impact on organic performance.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements.
We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Memphis Drum Shop

"Working with the Shero team was professional, efficient, and inspiring. The Shero development team was extremely competent and provided solid solutions for our needs, as well as addressing any bugs or issues that arose during the process. Working with Shero exclusively through video technology was a new concept for our team that forced us to embrace modern methods of communication that will likely benefit our future relationships and business endeavors."

Shaun Carman

eCommerce Manager / Memphis Drum Shop

Strike 2

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Strike 2

And you?

Let's build something great together.

Ready to scale your ecommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana