Just Candy

Just Candy sells personalized candy and party favors from a catalog of more than 16,000 SKUs. On VTEX, the brand had a rigid and expensive tech stack, a dip in sales caused by user experience issues, and site management that depended on heavy custom development. Shero moved the full catalog to Shopify and kept personalization and performance intact. Indexed pages increased 66% after the migration.

Migration Integration SEO/AI

SectorCandy and Party Favors

What we didVTEX to Shopify migration

TechnologyShopify

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The Ask

Just Candy came to Shero for a full platform migration from VTEX to Shopify. The brand was facing a rigid and expensive tech stack, a dip in sales caused by user experience issues, and difficult site management that relied on heavy custom development. SEO performance and discoverability were a further concern. The goal was to simplify eCommerce operations, improve the user experience, and rebuild the site on a more scalable, cost-effective platform without compromising personalization or performance.

Finding the Solution

Shero leaned into the strengths of Shopify: an app ecosystem that reduces the need for custom development, built-in optimization for performance, conversion, and SEO, and tools that let non-technical teams manage the site efficiently. The solution included a Shopify-native architecture to cut future maintenance costs, advanced personalization workflows built on custom logic and app support, integrations with the Cierant personalization engine, ERP systems, and accessibility tools, and a custom migration framework to deliver a clean, accurate cutover without data loss.

Bringing it to Life

This was a complex migration, driven by the custom personalization workflows and product data spanning more than 16,000 SKUs. Shero moved product data, customer records, and order history while retaining SEO value and protecting data integrity. Custom-built scripts handled legacy data normalization so product, order, and customer records kept their structure. Matrixify managed metafields, product attributes, customer tagging, and dynamic pricing rules. Art fee logic and personalization workflows were recreated with a Shopify-native mindset to avoid unnecessary custom code, and automated feed generation was developed to sync external marketplace and personalization data.
Shero also implemented ShipX, with custom shipping logic built to cover the range of cart and destination scenarios across the catalog. Site structure and navigation were reorganized for better product discovery, backed by 301 redirects, structured data, and crawl optimizations.

Overcoming Challenges

The scale of the catalog was the hardest part. Moving more than 16,000 SKUs off VTEX meant normalizing legacy data that did not map cleanly onto Shopify, and the personalization workflows and art fee rules had to be rebuilt rather than ported across. Shero handled both with custom-built migration scripts, keeping product, order, and customer data intact through the cutover and holding SEO value in place with redirects and structured data.

The Impact

+66%

Increase in indexed pages after technical SEO cleanup

-14%

Reduction in non-indexed pages

16,000+

SKUs migrated from VTEX to Shopify

Just Candy now sells from a Shopify-native store that costs less to maintain and gives the team control of the site without leaning on developers for routine work. Personalization and art fee logic carried across intact, a reorganized site structure made products easier to find, and the technical SEO work lifted indexation across the catalog.

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