GEO readiness assessment

GEO, Generative Engine Optimization, is the practice of making your store visible to AI-powered search tools. Most eCommerce brands have never checked whether they appear in AI-generated answers. Shero's GEO readiness assessment runs that check across the platforms your buyers are using and tells you exactly what needs fixing.

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Logo STX
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Shopify Premier Partner

16+

Years in business

500+

Projects Delivered

50+

Team Members

98%

Client Retention

3

AI platforms tested per store

ChatGPT, Perplexity, and Google AI Overviews assessed using real buyer prompts, not generic category queries

4

GEO readiness areas assessed

Content structure, schema and structured data, technical crawlability for AI, and brand entity recognition

16+

years in eCommerce SEO

Traditional SEO foundations applied to the GEO layer: structured data, semantic content, and technical crawlability since 2009

98%

client retention post-launch

Most Shero clients continue working with the team after launch on support, development, and marketing programs

"Working with Shero Commerce for the past three years has been a game-changer for our B2B ecommerce business. Their expertise in email marketing, website support, and ecommerce strategy has significantly improved our online presence and optimized our B2B operations."

Joe Prebich, Vice President of Marketing, Benchmade

What a GEO readiness assessment covers

Shero's GEO readiness assessment tests your store across ChatGPT, Perplexity, and Google AI Overviews using real buyer prompts, then reviews four areas that determine AI visibility: content structure, schema and structured data, technical crawlability, and brand entity recognition. The output is a gap report per platform showing where you appear, where competitors appear instead, and a prioritized fix plan covering what to change and in what order.

  • AI platform visibility testing (ChatGPT, Perplexity, Google AIO)
  • Content structure and semantic coverage
  • Schema and structured data review
  • Technical crawlability for AI
  • Brand entity and llms.txt assessment
  • Prioritized GEO fix plan

Why eCommerce brands start GEO with a Shero assessment

Fixing GEO without knowing your current visibility is guesswork. The assessment identifies where you stand across all three major AI platforms before any content or technical work begins.

01

Real buyer prompts, not generic category searches

Shero tests your store using the prompts your actual customers type into AI tools: specific product questions, comparison queries, and recommendation requests. Generic category searches miss the specific queries where your store should appear but does not.

02

Three platforms tested independently

ChatGPT, Perplexity, and Google AI Overviews each have different citation patterns. A store can appear in one and be invisible in the other two. Shero tests and reports each platform independently so fixes are targeted to where the gap is largest.

03

Schema audit against what AI models actually use

JSON-LD markup for products, reviews, FAQs, and brand entities is how AI models identify and trust your content. Shero audits your current schema implementation against what AI citation patterns require, not just against Google's structured data guidelines.

04

Brand entity recognition assessed across the web

AI tools cite brands they recognize as authoritative. Brand entity recognition depends on consistent mentions, structured brand data, and an llms.txt file that signals what your brand sells. Shero assesses where your brand entity stands and what is needed to strengthen it.

05

Technical crawlability for AI systems, not just Google

AI crawlers have different access patterns and content extraction methods than Googlebot. Shero reviews crawlability, render dependencies, content accessibility, and robots.txt configuration against the requirements of AI crawlers specifically, not just traditional search engine guidelines.

06

Gap report that distinguishes quick wins from structural changes

GEO gaps range from a missing llms.txt file that takes minutes to add, to thin product content requiring a Verbalic-assisted rewrite across hundreds of pages. The assessment separates these so your team knows what to tackle first.

Our Work

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Well-known American knife manufacturer

Benchmade

For more than three decades, Benchmade has been known for producing high-quality knives for everyday carry, hunting, rescue, and outdoor use. Launched on Magento Commerce Cloud in 2018, the brand partnered with Shero to tap into the surge in outdoor consumer demand and scale their online presence.

Benchmade
Sports equipment for lacrosse and field hockey

STX

STX Sporting Goods is a leading global manufacturer of innovative sports equipment and apparel, catering to athletes and enthusiasts in lacrosse, field hockey, and other team sports. Renowned for its cutting-edge technology and premium products, STX sought to revamp its digital presence to align with its reputation for excellence.

STX
Body jewelry and tattoo supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on.

Painful Pleasures
Drums and percussion instruments

Memphis Drum Shop

Memphis Drum Shop is a premier destination for drummers, offering a vast selection of drums, cymbals, and percussion instruments. Looking to reduce costs and modernize their platform, the brand partnered with Shero to migrate from Magento to Shopify with seamless ERP integration and custom browsing features.

Memphis Drum Shop

Most GEO readiness assessments are delivered in one week. The fix plan tells you exactly what to tackle first.

Request a GEO assessment

How Shero runs a GEO readiness assessment

01

Onboarding: Store and Query Mapping

We collect access to your store and analytics. We map the buyer queries most relevant to your products so the AI platform testing reflects real purchase intent, not generic searches.

02

Foundation: AI Platform Testing

We test your store across ChatGPT, Perplexity, and Google AI Overviews using the mapped buyer queries. We document where you appear, where competitors appear instead, and what content those citations are drawing from.

03

Optimization: Four-Area Technical Review

We review content structure, schema and structured data, technical crawlability for AI systems, and brand entity recognition. Each area is assessed against what AI citation patterns require, not just traditional SEO guidelines.

04

Scale: Gap Analysis and Prioritization

We produce a gap report per platform showing the specific issues, their estimated impact on AI visibility, and the implementation effort required. Quick wins are separated from structural content changes.

05

Reporting: Assessment Deliverable

We deliver the full assessment: platform-by-platform visibility results, gap analysis across four areas, and a prioritized fix plan. Each fix includes what to change, where in the store, and expected impact.

06

Ongoing: GEO Programme

Clients who proceed to implementation work with Shero on an ongoing GEO programme covering content restructuring, schema deployment, and monthly AI visibility monitoring. For large catalogs, Verbalic handles product content at scale.

Frequently asked questions.

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What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Painful Pleasures

"Our journey from Magento to Shopify was riddled with complexities and challenges. With a vast catalog and intricate B2B logic, we needed expertise that could navigate through these intricacies. Shero Commerce was our beacon. They not only provided innovative solutions but also utilized their vast Magento knowledge to bridge gaps in Shopify’s native features. Now, our platform is seamless, our costs are reduced, and the headaches are a thing of the past. A heartfelt thank you to the Shero team!"

Patrick Rice

CEO / Painful Pleasures

Vienna Beef

"Our experience with Shero Commerce has been exceptional. Their expertise in migrating our website to BigCommerce resulted in a seamless transition, and we’ve seen a significant improvement in our checkout process and overall user experience. Their web design skills have truly elevated our online presence, and we couldn’t be happier with the results."

Reid Schwartz

eCommerce Manager / Vienna Beef

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

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