Shopify Voice Commerce

Shoppers ask Siri, Alexa and Google Assistant questions, and the assistants read short answers from pages that answer clearly. We write question-based product copy, create Shopify FAQ pages with FAQ schema, add Product schema with price and stock and speed up mobile pages so your store gives the spoken answer.

Book a Discovery Call Our Work

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

48%

Of Shopify stores pass mobile Core Web Vitals

Voice searches mostly happen on phones, so mobile speed decides whether the page is any use once it opens. In our test of 1,000 Shopify stores, only 48% passed all three Core Web Vitals on mobile.

Full questions

How we write pages for spoken searches

People speak to a voice assistant in full questions, like "what size wetsuit do I need for 60 degree water". We add those questions as headings on collection and product pages, with a short direct answer under each one.

FAQ schema

What Google changed in August 2023

Since August 2023, Google shows FAQ rich results only for well-known government and health websites. FAQ schema still helps assistants and AI tools read your answers, so we still add it, knowing it will not show as a dropdown in Google.

Product schema

What assistants read before they answer

When an assistant answers a shopping question, it relies on structured product data for price, stock and reviews. We fill in the Product, Offer and review fields in your schema markup so those answers are correct.

Working with Shero has been an exceptional experience. Their team's dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero's expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects.

Rene Davis, Director of Digital Commerce, Event Network

What Shopify voice commerce optimization covers

Voice commerce optimization covers the content, technical, and structured data changes that make your store discoverable via voice assistants. Voice queries are mostly phrased as questions and processed by the same AI systems as text-based AI search. Shero delivers voice commerce optimization covering FAQ-based content written for how people phrase voice queries, schema markup for voice assistant data extraction, page speed optimization for mobile, Agentic Storefront configuration enabling voice-initiated purchases, and product catalog optimization for voice assistant recommendations.

FAQ content targeting conversational question-based voice queries
Schema markup: FAQPage, Product, Organization for voice assistant extraction
Page speed: fast mobile load times for voice search results
Agentic Storefront configuration for voice purchase completion
Long-tail keyword mapping to spoken queries
Replenishment product optimization for repeat-purchase products

Compared on	Shero Commerce	Doing nothing for voice	An FAQ schema app	A freelance SEO writer
Store hours and local details read aloud	Google Business Profile hours, address and phone kept correct.	Old details stay in answers.	Schema apps leave your Business Profile alone.	Usually outside the brief.
Spoken questions answered on product pages	Plain-sentence answers to how and which questions on key products.	Pages answer only what the copy covers.	Adds FAQ blocks you still have to write.	Can write them, given the product details.
Fast pages after a voice search click	Only 48% of 1,000 Shopify stores we tested pass mobile Core Web Vitals.	Speed stays where it is.	Adds scripts to the page.	Speed is outside a writer's work.
Knowing if voice is relevant for you	We check Search Console for question-style queries before you spend.	Saves money if voice is small for you.	No measurement.	Rarely measured.
How you pay	Paid discovery, then an accurate estimate.	No cost.	FAQ schema app, billed monthly.	Per voice-friendly article.

Shero Commerce

Store hours and local details read aloud Google Business Profile hours, address and phone kept correct.

Spoken questions answered on product pages Plain-sentence answers to how and which questions on key products.

Fast pages after a voice search click Only 48% of 1,000 Shopify stores we tested pass mobile Core Web Vitals.

Knowing if voice is relevant for you We check Search Console for question-style queries before you spend.

How you pay Paid discovery, then an accurate estimate.

Compared with

Doing nothing for voice

Store hours and local details read aloud Old details stay in answers.

Spoken questions answered on product pages Pages answer only what the copy covers.

Fast pages after a voice search click Speed stays where it is.

Knowing if voice is relevant for you Saves money if voice is small for you.

How you pay No cost.

An FAQ schema app

Store hours and local details read aloud Schema apps leave your Business Profile alone.

Spoken questions answered on product pages Adds FAQ blocks you still have to write.

Fast pages after a voice search click Adds scripts to the page.

Knowing if voice is relevant for you No measurement.

How you pay FAQ schema app, billed monthly.

A freelance SEO writer

Store hours and local details read aloud Usually outside the brief.

Spoken questions answered on product pages Can write them, given the product details.

Fast pages after a voice search click Speed is outside a writer's work.

Knowing if voice is relevant for you Rarely measured.

How you pay Per voice-friendly article.

01

Buyers use voice to find products and buy on screen

Buyers use voice for discovery and research, then complete purchases on screen. Shero optimizes for both stages, with FAQ content and schema for the voice answer and a fast mobile experience for the screen purchase that follows.

02

The same team handles SEO and AI search for GEN-Y Hitch

For GEN-Y Hitch we handle SEO and AEO work that includes llms.txt, AI crawler access, schema, FAQ sections and a baseline of how AI tools cite the brand. The same kind of team works on your voice and AI search pages.

03

FAQ content answers the questions voice users ask

FAQ content directly answering the questions voice users ask is the primary voice SEO lever. FAQPage schema maps precisely to how voice assistants retrieve answers. Shero writes FAQ content targeting the specific voice queries for your product categories. The Shopify schema markup page covers FAQPage schema implementation.

04

We start with your repeat-purchase products

If you sell consumables or other repeat-purchase products, we start the voice work on those pages first. For high-consideration products we focus on the research and comparison questions buyers ask before they shop on screen.

05

Voice queries are longer and must be matched with long-tail content

Voice search: what are the best non-toxic cleaning products safe for households with young children. Typed search: non-toxic cleaning products. Content optimized for the short typed query does not match the long-form voice query. Shero maps how people phrase voice queries in your product categories to the specific long-tail content that voice assistants select as the answer.

06

Voice commerce and AI search optimization share the same technical foundation

Schema markup, FAQ content, fast mobile pages, and Agentic Storefront configuration all serve both voice and AI text search. Voice commerce optimization does not require a separate program from AI SEO. Shero delivers both from the same technical foundation. The Shopify AI SEO page covers the full AI optimization program that includes voice.

Sporting goods

+200%revenue growth since launch

Shopifymoved from Magento, with US and UK markets on one store

STXShopify

Read the case study

Confectionery

Shopify Pluscustom .NET site moved to Shopify Plus, with two more stores added under the same Plus organization

Custom appfundraising dashboards for group chairs and sellers

Sarris CandiesShopify Plus

Read the case study

Entertainment

CBO + RCCtwo Regal stores moved from Magento to Shopify in the same week

+40%faster page loads than legacy Magento

Regal CinemasShopify

Read the case study

Backup Camera Systems

Camera Source

Camera Source, a Wisconsin-based manufacturer of backup camera systems for automotive, agricultural, and commercial use, built a loyal D2C and B2B customer base over 15+ years. Outgrowing a self-hosted Magento setup, the brand partnered with Shero to migrate to Shopify, delivering a native B2B dealer portal, a custom Vehicle Fitment Search, and a faster, more flexible storefront for retail customers and dealers alike.

Camera Source

Candy and Party Favors

Just Candy

Just Candy sells personalized candy and party favors from a catalog of more than 16,000 SKUs. On VTEX, the brand had a rigid and expensive tech stack, a dip in sales caused by user experience issues, and site management that depended on heavy custom development. Shero moved the full catalog to Shopify and kept personalization and performance intact. Indexed pages increased 66% after the migration.

Just Candy

Industrial Safety Solutions

Justrite

JustRite Safety Group is a leading manufacturer of workplace safety products with roots going back to 1906. The brand partnered with Shero to merge four separate Magento stores into a single multi-store megasite, allowing customers to shop across all brands with one shared cart. Organic traffic doubled almost immediately after launch and continued to grow steadily over the following six months.

Justrite

Premium Chocolates

Sarris Candies

Sarris Candies is a family-owned Pennsylvania chocolate maker known for personalized chocolate bars, custom cakes, and gift assortments. Having outgrown its custom .NET platform, the brand moved to Shopify Plus with Shero for a mobile-first storefront, custom personalization, and ordering options for gift buyers and bulk purchasers. With every high-traffic page manually redirected, organic search recovered and grew past pre-migration levels, with Core Web Vitals in the green from launch.

Sarris Candies

AI answers start with your store data

ChatGPT, Perplexity, Gemini and Google AI Overviews pick stores from what they can crawl and read. We fix that layer first, then track where you get cited.

Check your store for free with our Agentic Commerce Readiness Check

AI crawler access
Robots.txt, Cloudflare rules and bot settings checked so GPTBot, PerplexityBot and Google-Extended can reach your products.
Product data AI can read
Product, Offer and Review schema written once in Liquid and kept in sync with your catalog.
Answer ready copy
Collection and product copy that answers the buyer's question in the first sentence.
Citation tracking
A monthly check of the prompts your buyers use, which stores get cited and what AI referrals bring in GA4.

Want your products found by voice search? Tell us what buyers ask for.

Get a quote

01

Spoken queries
We pull question-style searches for your products, like which size or how to use, from Search Console and keyword tools.
02

Short answers
We write short spoken-style answers on product and collection pages, each about 40 words or less.
03

Mobile speed
We fix LCP and INP on your mobile product templates, because voice answers send buyers to phone screens.
04

Schema
We add FAQPage and Product schema so assistants can read the answers and product facts directly.
05

Agent purchase
We check your Agentic Storefront data so a request through an AI assistant reaches the right product and checkout.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

Is voice commerce a significant revenue channel for Shopify stores?

Depends on your product category. Replenishment products like household supplies, personal care, and consumables are the best fit for buying by voice. High-consideration purchases like fashion and furniture are usually researched by voice and bought on screen. For most Shopify stores, voice is more important as a discovery and research channel than a direct purchase channel.

02

What is the difference between voice search optimization and traditional SEO?

Voice search queries are longer than typed queries and almost always phrased as questions. Traditional SEO optimizes for short-tail and mid-tail keyword queries that humans type. Voice SEO optimizes for long-form conversational question queries that buyers speak. The technical foundation is shared: schema markup, page speed, and mobile optimization all apply to both. The content requirements differ: FAQ-based content that directly answers spoken questions is the primary voice SEO lever.

03

Do we need to do anything special for Google Assistant voice search?

Google Assistant voice search draws from Google Search results and Google Business Profile for local queries. Traditional SEO, local SEO, and FAQPage schema are the primary optimization levers. Pages that rank in traditional Google search for relevant queries and have strong schema markup are the ones Google Assistant selects as voice answers. Voice optimization for Google Assistant is an extension of traditional SEO and uses the same technical stack.

04

What is voice-to-screen commerce and how do we optimize for it?

Voice-to-screen is the most common voice commerce path: the buyer uses voice to research or discover a product, then completes the purchase on screen. Optimizing for this path requires both strong voice search visibility (FAQ content, schema, speed) and a fast, frictionless mobile purchase experience so the transition from voice discovery to screen purchase loses minimal buyers.

05

Our products are not replenishment items. Is voice commerce relevant to us?

Voice is less relevant as a direct purchase channel for high-consideration products. It remains relevant as a research and comparison channel. Buyers researching outdoor gear, electronics, or specialized equipment use voice assistants to ask initial research questions. Being the brand voice assistants cite during that research stage puts you in the consideration set before screen-based comparison shopping begins. FAQ content and schema optimization serve this discovery stage regardless of whether the final purchase happens via voice.

06

How does voice commerce relate to Shopify Agentic Storefronts?

Voice assistants on smart devices are increasingly powered by the same LLMs as text-based AI search. Amazon Alexa, Google Assistant, and Siri all have AI agent capabilities that connect to commerce channels. Shopify Agentic Storefronts enable purchase completion through AI channels including voice-enabled ones. Optimizing for voice commerce and configuring Agentic Storefronts are complementary steps in the same AI commerce program.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"I wanted to take a moment to thank you all for a very successful launch! I know there was a lot of great work put in by everyone to make this happen. Our accounting and sales teams are thrilled to have this functionality working, and that means our customers are also taking full advantage of these enhancements. We appreciate the partnership in the development and testing, and are looking forward to more enhancements in the future."

Bren Rafaelly

Head of Digital Transformation / Benchmade Knife Co.

Event Network

"Working with Shero has been an exceptional experience. Their team’s dedication to innovation, attention to detail, and commitment to delivering outstanding results is truly commendable. Shero’s expertise has been instrumental in achieving our goals, and I highly recommend their services to anyone seeking excellence in their projects."

Rene Davis

Director of Digital Commerce / Event Network

Cloré Beauty Supply

"Working with Shero Commerce on our Shopify project was an absolute pleasure. Their team demonstrated exceptional expertise and professionalism throughout the entire process. They seamlessly transformed our vision into a stunning and user-friendly online store. Since the launch, our website has been stable, and we couldn’t be happier with the results. We highly recommend Shero Commerce for any Shopify project!"

Clemens Kim

COO / Cloré Beauty Supply

Gardien Products

"Shero was truly a pleasure to work with! We trusted our team at Shero to be the experts in so many different aspects of e-commerce (shipping, taxes, customer service solutions, Shopify themes, etc) and they always were, without fail. Our weekly check-in meetings were efficiently run and extremely informative. Throughout the whole process, Shero stayed unwaveringly on target with our deadline and mindful of our budget. Our site turned out even better than we could’ve imagined, and we’re looking forward to seeing our customers’ reactions at upcoming trade shows!"

Caroline Mungenast

Branding Creative Manager / Gardien Products

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email

[email protected]

Locations

New York • London • Helsinki • Tirana

Shopify Voice Commerce

What Shopify voice commerce optimization covers