Shopify PPC Agency

Meta, Google and Shopify report three different revenue figures for the same month, because each ad platform counts the sales it takes credit for while Shopify counts orders. We are a Platinum partner Shopify PPC agency, so we start inside the store, fix the feed and tracking, and then manage Google and Meta against your Shopify orders and product margins.

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Shopify Platinum Partner

16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

10%

Drop in Google Ads ROAS across eCommerce brands in 2025

Brands whose agencies were optimizing for spend efficiency rather than margin adjusted ROAS felt this most. The ones who held performance were managing accounts with tighter campaign structure and more disciplined budget allocation.

59.63x

May Meta ROAS for Gen-Y Hitch

Gen-Y Hitch came to us in March 2026 with Meta ROAS inflated by pixel issues. We fixed tracking and rebuilt the account structure first. In May, purchases rose 36% to 283 on growing ad spend, and the ROAS now matches the store's real revenue growth.

$24

Average eCommerce cost per acquisition on Google in 2026

The average eCommerce cost per acquisition on Google Ads is $24 in 2026. Whether that number is profitable depends entirely on your average order value, gross margin, and customer lifetime value. An agency that reports CPA without those three data points cannot tell you whether the account is making or losing money.

Platinum

Shopify Platinum Partner

Shero is a Shopify Platinum Partner and a Google Partner. The team that manages your ads also builds and maintains Shopify stores, so feed data, site speed, landing pages and checkout conversion are part of the same engagement.

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their support and solutions have been game changers for our business."

James McKenna, Senior Commerce and CX Manager, STX, LLC

What Shopify PPC management should cover

A Shopify PPC agency must optimize both the ad channels and the store backend to ensure maximum ROI. The service involves:

  • Google Shopping
  • Performance Max
  • Meta Ads
  • Google Ads
  • Paid Social
  • ROAS Optimization

Why Shopify brands hire Shero for PPC

Paid performance on Shopify depends on the store as much as the ad account. We manage both, so when ROAS drops we can trace it to the cause, whether that is a disapproved product, a slow template or a campaign setting.

01

Paid acquisition managed alongside the Shopify store, not in isolation

Paid ROAS depends on site speed, checkout conversion rate, product page quality and feed accuracy. An agency that only sees the ad account cannot tell you why ROAS dropped when the site slowed down or why Shopping conversions fell when a product was disapproved. Shero's paid work runs alongside the store it is built on.

02

ROAS reported against your margins

At a 25% gross margin, a 4x ROAS only breaks even, and a blended number hides which products sit below that line. We set the break-even ROAS for each product from your gross margin, then report each channel, campaign type and product segment against it every month.

03

Feed and Conversions API managed with the campaigns

Google Shopping runs on the feed the Google & YouTube app sends. Google closed the Content API for Shopping on August 18, 2026, and the app now sends products through the Merchant API, which changed the product IDs for stores using it as their data source. We check which source your feed uses and whether your past Shopping data stayed attached to your products, and keep the Meta catalog and Conversions API in line.

04

Meta creative tested against a number

Most paid ads retainers include creative production as a line item. Most agencies run the same creative for months without testing alternatives. For Meta in particular, creative is the primary performance variable. The same audience with different creative can produce dramatically different ROAS. Shero tests creative variants systematically, not when something is obviously broken.

05

Budget goes up when the account can use it

Adding budget to an account with feed, segmentation or creative problems buys more of the same problem. We raise budget in steps once the account shows it can spend the extra efficiently against its target ROAS, and we recommend cutting a channel when it stops paying back.

06

Conversion tracking audited before any campaign changes

Gen-Y Hitch's reported Meta ROAS was inflated by pixel issues and two Google campaigns were likely undertracking, so we validated tracking before moving any budget and lowered spend on those two campaigns while their developers investigated. Every account gets the same across Shopify customer events, GA4, Google Ads and Meta, including a count of purchase events that fire twice.

Our Work

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Luxury wines packaged in cans

Archer Roose

Archer Roose is a wine company known for producing high-quality, sustainably sourced wines in eco-friendly formats like cans and kegs. Their commitment to small, organic, and biodynamic vineyards has helped them stand out in a competitive market. They saw an increase of +18% in email marketing ROAS and 35% improvement in mobile browsing session duration.

Archer Roose
Towing equipment and aftermarket accessories

Gen-Y Hitch PPC

GenY Hitch came to Shero Commerce in March 2026 running Meta ad sets that mixed new and returning customers together and a Google account with no product-specific campaign structure, both compounded by conversion tracking that couldn't be trusted. Within 90 days across Meta and Google Ads, Shero rebuilt the account architecture, fixed tracking, and dramatically improved performance, building a program that scales efficiently.

Gen-Y Hitch PPC
Sports equipment for lacrosse and field hockey

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX
Premium milled golf putters & golf accessories

Swag Golf

Swag Golf is known for its limited-edition, bold golf gear and lifestyle products with a devoted following. Looking to align their online store with their unapologetic brand identity, the brand partnered with Shero to overhaul their Shopify theme, develop a dedicated evergreen product strategy, and drive stronger conversions. The redesign led to a +28% increase in mobile conversion rate and tripled load speed.

Swag Golf

If your agency is reporting impressions and click volume as the primary metrics, find out what they are doing with the margin data.

A paid account audit shows what the account is actually doing with your budget before any engagement begins.

Get a quote

How our Shopify PPC management runs

01

Account Audit and Attribution Review

We go through your Google and Meta accounts, the tracking behind them and your Shopify orders, and set the baseline: reported ROAS against Shopify revenue by channel, campaign and product segment. Nothing gets recommended until that baseline exists.

02

Strategy and Budget Allocation

Paid strategy is set based on the audit findings: which channels to prioritize, how to allocate budget across upper and lower funnel, and what structural changes to the account need to happen before budget increases are justified.

03

Campaign Build or Restructure

We build or restructure the campaigns from that plan: Google Shopping and Performance Max on the cleaned feed, Meta prospecting and retargeting in separate ad sets, and creative variants running from the first week.

04

Weekly Optimization and Reporting

Each week we adjust bids, rotate creative, add negative keywords on Google, exclude audiences on Meta and move budget toward the segments with the best ROAS, then send you a short summary of what changed.

05

Monthly Strategy Review

Monthly report covers ROAS by channel and by product segment, CPA versus target, creative performance, attribution analysis, and recommendations for the following month. Strategy is adjusted based on data, not held to a plan that is not working.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business. "

James McKenna

Senior Commerce & CX Manager / STX

GEN-Y Hitch

"This has been the most impressive vendor partnership I have experienced. Every meeting felt purposeful, every milestone was clear, and the process was incredibly well-supported from start to finish. Shero delivered a seamless Shopify migration."

Kendra Borkholder

Kendra Borkholder - Operations Support / GEN-Y Hitch

Justrite Safety Group

"The collaboration between us and Shero Commerce on the Justrite multi-store site went beyond what we had hoped for.  They are a terrific partner to work with.  Their team’s dedication to understanding our unique requirements and delivering a high-quality, customized solution has greatly enhanced our online presence. The new website not only showcases our products effectively but also streamlines the shopping experience for our customers. We couldn’t be happier with the results and look forward to working with Shero Commerce on future projects."

Douglas J. Stang

VP of eCommerce / Justrite Safety Group

And you?

Let's build something great together.

Ready to scale your eCommerce business? Tell us about your project and we'll get back to you within 24 hours.

Email
[email protected]
Locations
New York • London • Helsinki • Tirana