Shopify Store Development for Fitness Equipment Brands

STX partnered with Shero to migrate from Adobe Commerce to Shopify and deliver a unified DTC and B2B experience that removed the platform constraints limiting their growth. The build included custom dual-color swatches, a find-a-dealer function, a custom ERP integration, and an invitation-only B2B portal with quick multi-buy and invoice payment. Revenue grew 200% post-launch and total cost of ownership dropped approximately 40% versus Adobe Commerce.

Fitness equipment over 150 lbs ships LTL. Shopify does not calculate LTL rates natively. Without an integration, customers see no shipping option at checkout or receive a flat rate that does not reflect what the carrier will charge. Shero integrates LTL freight with dimensional weight rules, accessorial fees, and delivery type selection as part of the standard build scope.

Coaches, team buyers, and institutional purchasers need a portal that shows their contracted pricing, lets them order multiple SKUs quickly, and supports invoice or purchase order payment. Shero builds team portals on Shopify Plus B2B with the account structure, pricing logic, and payment terms that wholesale buyers expect, which connects to the B2B development practice Shero runs for brands selling across channels.

Fitness equipment brands selling through specialty retailers, pro shops, and local dealers need a locator that helps customers find the nearest stockist. Shero builds dealer locator functionality with location search, filtering by product line, store hours, and directions the same kind of find-a-dealer feature built for STX.

Sports equipment often comes in team colors, multiple sizes, and with optional accessories that need to be bundled or added at point of purchase. Shero builds product configurators that present these options cleanly, map each combination to the correct inventory record, and handle bundle pricing without breaking the standard Shopify checkout flow.

Replacement grips, strings, chalk, nutrition supplements, and other consumable accessories sell on a replenishment cycle alongside the primary equipment purchase. Shero sets up subscribe-and-save for these SKUs, which adds recurring revenue and keeps the customer relationship active between major equipment upgrades.