LoyaltyLion Loyalty Setup for Shopify Brands

Want a LoyaltyLion points, referral and VIP program that your Shopify shoppers actually use? Shero sets up points for orders, reviews and referrals, VIP tiers, a loyalty page styled to your theme, rewards in checkout and customer accounts, and points balances in Klaviyo emails.

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16+

Years in business

500+

Projects Delivered

65+

Team Members

98%

Client Retention

Alto Music

Altobucks loyalty kept through a platform move

Alto Music's Altobucks loyalty program was preserved when we moved the store from Magento 2 to Shopify for them, and ongoing maintenance and operating costs dropped 40%.

Elite

LoyaltyLion's Klaviyo partner tier

LoyaltyLion says it is a Klaviyo Elite Master Partner, Klaviyo's top partner tier. Its integration sends loyalty events like points earned and rewards claimed to Klaviyo, so loyalty data can feed straight into Klaviyo segments.

Points liability

Unredeemed points tracked as a cost

Every unredeemed point is a future discount, so finance teams need to know what the program owes. We set point values, expiry rules and redemption options in LoyaltyLion so that number stays under control.

Checkout

Points redeemed in Shopify checkout

LoyaltyLion's checkout extension lets members see and use points without leaving checkout, on Shopify Plus and LoyaltyLion's Classic plan or above. We add it with our checkout customization work and test that the discount and points balance update correctly before launch.

Working with Shero was professional, efficient, and inspiring.

Shaun Carman, eCommerce Manager, Memphis Drum Shop

What LoyaltyLion does and when to choose it

LoyaltyLion is the right fit when loyalty needs to support a more advanced retention strategy than a plug-and-play points program. Shero helps determine whether LoyaltyLion or Smile.io is the better choice before scoping the project, so brands invest in the platform that matches their customer base, operations, and growth goals.

LoyaltyLion vs. Smile.io platform assessment
Custom earning rules for non-standard loyalty events
VIP tier setup with progression criteria and benefits
Klaviyo integration for loyalty-based segmentation
Subscription loyalty setup with Recharge or Skio
Multi-store loyalty configuration for multiple Shopify storefronts

Compared on	LoyaltyLion setup partner	Install it yourself	LoyaltyLion onboarding	Switch to Smile.io
Keeping a loyalty program through a move	Alto Music: Altobucks loyalty program 100% preserved after leaving Magento	Risk of lost points	Imports customer data	Smile CSV import below Smile Plus
Reward rules that protect margin	Points and rewards set from your margins and order values	LoyaltyLion template rules	Advice in onboarding	Smile template rewards
Loyalty page and account area	Loyalty page designed into your theme and account pages	LoyaltyLion default page	Setup guidance	Smile default launcher
Points in your POS	Points checked in store and online if you use Shopify POS	You test points at the till	LoyaltyLion covers its own app	Smile covers its own app
How you pay	Paid discovery, then an accurate estimate.	Priced by LoyaltyLion on order volume	Included on paid plans	A free plan, then paid tiers

LoyaltyLion setup partner

Keeping a loyalty program through a move Alto Music: Altobucks loyalty program 100% preserved after leaving Magento

Reward rules that protect margin Points and rewards set from your margins and order values

Loyalty page and account area Loyalty page designed into your theme and account pages

Points in your POS Points checked in store and online if you use Shopify POS

How you pay Paid discovery, then an accurate estimate.

Compared with

Install it yourself

Keeping a loyalty program through a move Risk of lost points

Reward rules that protect margin LoyaltyLion template rules

Loyalty page and account area LoyaltyLion default page

Points in your POS You test points at the till

How you pay Priced by LoyaltyLion on order volume

LoyaltyLion onboarding

Keeping a loyalty program through a move Imports customer data

Reward rules that protect margin Advice in onboarding

Loyalty page and account area Setup guidance

Points in your POS LoyaltyLion covers its own app

How you pay Included on paid plans

Switch to Smile.io

Keeping a loyalty program through a move Smile CSV import below Smile Plus

Reward rules that protect margin Smile template rewards

Loyalty page and account area Smile default launcher

Points in your POS Smile covers its own app

How you pay A free plan, then paid tiers

01

LoyaltyLion assessed against Smile before any commitment

Many Shopify brands should start on Smile.io. LoyaltyLion is the right investment for brands that have outgrown Smile's tier and customization depth, where loyalty is a primary retention channel with dedicated management, and where custom earning rules or multi-store loyalty are real requirements. Shero makes this recommendation directly, even when it points to the lower-priced platform. This connects to the marketing automation work Shero does for Shopify brands.

02

Custom earning rules tied to any Shopify or API event

LoyaltyLion supports earning rules beyond the standard purchase and action triggers: product registrations, subscription renewals, custom webhook events, and any Shopify API event. For brands with complex loyalty mechanics, such as points for verified product usage, subscription milestones, or B2B account activity, this API flexibility is the functional gap that Smile.io cannot close.

03

Klaviyo Elite integration with loyalty data driving email segmentation

LoyaltyLion's Elite Master Partner status with Klaviyo means loyalty segment data feeds directly into Klaviyo for email targeting: tier membership, points balance, referral activity, and loyalty milestone triggers. The integration depth allows email sequences to treat a Gold tier customer differently from a Silver tier customer at every touchpoint, including emails that are not about loyalty.

04

Subscription loyalty for brands using Recharge or Skio

LoyaltyLion integrates with Recharge, Skio, and Ordergroove so loyalty points apply to subscription orders, tier progression accelerates based on subscription tenure, and customers earn for subscription upgrades and add-ons. For subscription-first DTC brands where the majority of revenue comes from recurring orders, this integration is the loyalty program. Smile.io's subscription integration does not reach the same depth.

05

Multi-store loyalty for brands with multiple Shopify storefronts

LoyaltyLion's multi-store feature allows a single loyalty program to span multiple Shopify storefronts. A customer's points balance, tier status, and reward history are unified across regional stores. A customer shopping on the UK storefront and the US storefront accumulates points in one program. Smile.io does not offer this feature. It is most relevant for global brands using expansion stores for different markets.

06

Ongoing program management keeps the ROI visible

LoyaltyLion's analytics show which earning rules drive repeat purchases, which tier thresholds are being reached, and where customers are dropping off. That data is only useful if someone acts on it. Shero reviews program performance on retainer and adjusts rules, thresholds, and Klaviyo flows as the customer base and catalog evolve.

Musical instruments

40%lower maintenance and operating costs after the move from Magento 2

Altobucksopen loyalty balances moved to Shopify on launch day

Alto MusicShopify

Read the case study

Entertainment

Custom appcredit based checkout rebuilt in a custom Shopify app

+40%faster page loads than legacy Magento

Regal CinemasShopify

Read the case study

Tattoo supplies

3 tiersretail, pro and wholesale pricing on one Shopify store

Bulk ordersbulk order form on product pages, with store credit and wish lists carried over from Magento

Painful PleasuresShopify

Read the case study

Tattoo and Piercing Supplies

Painful Pleasures

Painful Pleasures is a long-standing supplier of body jewelry and tattoo supplies with a catalog of 40,000+ products. The brand partnered with Shero to complete a stalled Magento to Shopify migration and deliver the complex custom features their business depends on. They reduced ongoing maintenance costs and eliminated urgent site issues that had previously caused headaches by 40%.

Painful Pleasures

Movie Theaters

Regal Cinemas

One of the largest cinema chains in the US, Regal Cinemas, partnered with Shero to migrate from Magento to Shopify, building a 100%Credit-based checkout logic replicated in a custom Shopify app, loyalty reward redemption, Vista Cloud integration, and automated corporate gifting workflows across two distinct eCommerce platforms. As a result, they achieved over 40% faster page load time.

Regal Cinemas

Musical Instruments

Alto Music

Alto Music, a longtime music retailer with loyal customers, collaborated with Shero to switch from Magento 2 to Shopify. They successfully maintained their popular Altobucks loyalty program while moving to a more user-friendly and cost-efficient platform. The transition ensured all loyalty benefits remained intact, and they achieved a 40% reduction in ongoing maintenance expenses.

Alto Music

Lacrosse and Hockey Gear

STX

Looking to scale alongside growing global markets and competitor consolidation, the premium American manufacturer of lacrosse, field hockey, and ice hockey equipment, partnered with Shero to migrate from Adobe Commerce (Magento) to Shopify, delivering a unified D2C and B2B experience, custom ERP integration, and a refined storefront that reflects the engineering quality of their products.

STX

Set up right the first time

App problems usually come from a rushed install: missing data, theme conflicts and scripts that slow the store. We set it up, connect the data and check the speed.

Data connected
Customer, order and product data synced both ways with Shopify.
Theme ready
Widgets and blocks placed in your theme without breaking the layout.
Speed checked
Scripts reviewed so the app does not drag down Core Web Vitals.
Hand off
Your team trained on the settings that matter.

Setting up LoyaltyLion on Shopify? Let's talk.

Book an Assessment

01

Discovery and platform fit
We compare LoyaltyLion and Smile.io against your subscription volume, multi-store needs and custom earning rules, and agree scope.
02

Program design
We map earning rules, VIP tiers, referrals and subscription rewards to your customer data.
03

LoyaltyLion setup
We set up custom rules and tiers and connect Recharge or your subscription app for subscriber rewards.
04

Klaviyo segments and UAT
We send loyalty events to Klaviyo, create segments and flows for tier, referral and subscription milestones, and test the program with you in UAT.
05

Points migration
If you are switching apps, we export point balances from the old app and carry them over before launch.

Frequently asked questions.

Can't find what you're looking for? Reach out to our team.

01

What is the difference between LoyaltyLion and Smile.io?

Smile.io is the right starting point for most Shopify merchants: no-code, Built for Shopify certified, free plan available, and fast to set up. LoyaltyLion is the enterprise alternative for Shopify Plus brands that need custom earning rules via API, deeper Klaviyo segmentation, subscription loyalty integration, or multi-store loyalty across multiple storefronts. LoyaltyLion does not hold the Built for Shopify badge. Shero assesses which is the right fit before recommending either platform.

02

What is LoyaltyLion's pricing?

03

Does LoyaltyLion have the Built for Shopify certification?

LoyaltyLion does not hold the Built for Shopify badge, which is Shopify's highest certification for app quality, performance, and integration. LoyaltyLion is a Shopify Technology Partner and SOC 2 compliant, which reflects enterprise security standards. Smile.io holds both the Built for Shopify badge and the Shopify Technology Partner certification.

04

How does LoyaltyLion's subscription loyalty integration work?

LoyaltyLion integrates with Recharge, Skio, and Ordergroove so customers earn points on subscription orders, tier progression can accelerate based on subscription tenure, and customers earn rewards for subscription upgrades and add-ons. For subscription-first brands where recurring orders represent the majority of revenue, this creates a loyalty program that actively rewards the behavior the brand most wants to reinforce.

05

What is LoyaltyLion's multi-store loyalty feature?

06

When does LoyaltyLion justify the cost over Smile.io?

LoyaltyLion justifies its cost when loyalty is a primary retention channel with a dedicated program manager, when custom API earning rules are required for subscription, B2B, or complex event-based mechanics, when Klaviyo segmentation needs to be driven by loyalty tier and event data at depth, or when multi-store loyalty across multiple Shopify storefronts is a real operational requirement. For brands where Smile.io's Growth or Plus plan covers the program requirements, LoyaltyLion costs more without adding much.

What our clients say.

We design experiences that make a difference. See what our clients have to say about working with us.

Benchmade Knife Co.

"Working with Shero Commerce for the past three years has been a game-changer for our B2B eCommerce business.Their expertise in email marketing, website support, and eCommerce strategy has significantly improved our online presence and optimized our B2B operations.The team’s dedication to our success is evident, and we’re excited to continue our partnership with them. If you’re looking for a reliable and results-driven eCommerce agency, look no further than Shero."

Joe Prebich

VP of Marketing / Benchmade Knife Co.

STX

"Since partnering with Shero Commerce, our eCommerce revenue has grown by 200%. Their 24/7 support and innovative solutions have been game-changers for our business."

James McKenna

Senior Commerce & CX Manager / STX

Swag Golf

"We partnered with Shero for the SWAG site development. The dev was highly nuanced, specialized and complex. The Shero team went above and beyond. They were collaborative, organized and professional, consistently setting expectations clearly and usually exceeding them."

Matt Kaminsky

Co-founder & Managing Director / Swag Golf

Invisible Bead Extensions®

"Working with Shero Commerce on our migration from WordPress to Shopify was honestly such a pleasant experience. We’d been on WordPress for five years with tons of content and very specific styling, and moving all of it into one cohesive Shopify site was no small feat, this was a genuinely complex, highly technical migration. But they pulled it off on deadline with zero errors and zero issues. Their team showed up with everything we needed: a project manager, multiple developers, marketing leads, email specialists, and CRO experts, all coordinated through dedicated meetings and a real task management system. They also designed several high impact conversion pages so our digital presence didn’t just function better, it looked beautiful too. Since migrating, we’ve seen an increase in revenue thanks to having one simplified, cohesive platform. I’m so grateful for how seamlessly they executed this, and I’d recommend Shero Commerce to anyone facing a migration like ours."

Jasmine Hadjis

CEO, IBE / Invisible Bead Extensions®

And you?

Let's build something great together.

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LoyaltyLion Loyalty Setup for Shopify Brands

What LoyaltyLion does and when to choose it