eCommerce Digital Strategy

It starts with a discovery phase covering your current channels, analytics, competitive position, and growth gaps. From there we build a roadmap with channel-specific plans for SEO, paid media, email, and CRO that are tied to your specific revenue goals, not a generic checklist.

Single-channel agencies optimize for their channel. A digital strategy engagement looks at all channels together and identifies where they are working against each other or duplicating effort. Most brands find that aligning SEO, paid, email, and CRO under one strategy reduces cost per acquisition and improves overall ROI.

Some changes, like paid media adjustments and email flow improvements, produce measurable results within 30 to 60 days. SEO and content changes typically show impact within 90 to 120 days. We set specific KPIs at the start and track progress against them in monthly reports.

We need access to Google Analytics 4, your paid media accounts, your email platform, and your Shopify analytics. If you have an existing strategy document or previous agency reports, those are useful context. We conduct our own audit and do not rely solely on what we are handed.

Both options are available. Some clients want a strategy and roadmap they can hand to an internal team or existing agencies. Others want Shero to manage execution across SEO, email, paid media, and CRO. We support both models and can transition between them as your team grows.

Replatforming is a major risk to organic traffic and paid performance if not planned correctly. We incorporate SEO mapping, redirect planning, and analytics migration into every platform project. Brands that plan their digital strategy before replatforming retain more of their existing traffic and launch with stronger performance from day one.