Shero Commerce Marketing Expert Ashley Gates hosts a special Shero Live with Gavin McKew, Director of Shopify Practice at Shero, and Shantel, a Shopify Plus Partner Manager, to break down the 2024 Winter Editions release.
The conversation covers the features generating the most excitement: the native subscriptions app now free to all merchants, B2B enhancements including staff permissions and custom discounts, Shopify combined listings for grouping products while maintaining individual SEO URLs, expanded checkout extensibility, and the long-awaited increase in product variant limits from 1,000 to 2,000. Gavin frames the release well: Shopify calling this "Foundations" signals a deliberate return to serving merchants at every stage and building native capabilities that reduce reliance on third-party apps.