With Black Friday just days away, Beth Shero, CEO of Shero Commerce, sits down with digital marketing manager Ashley and account manager Jana to share what's working in e-commerce right now.
The team covers last-minute Black Friday tips, the power of combining email marketing and conversion rate optimization, and a deep dive into their work with Invisible Bead Extensions, where a redesigned email campaign drove over 2,000% more revenue and a simple send-time A/B test boosted performance by 41%. They also touch on the Shopify/YouTube integration, Shopify/Klaviyo for behaviour-based targeting, and recent store launches including Memphis Drum Shop and Swag Golf.
Shopify Innovations & Real Client Wins This Black Friday Season
