Shero Commerce CEO and Co-founder Beth Shero is joined by Director of Shopify Practice Gavin McKew for a practical, live walkthrough of Shopify Flow, one of the most powerful and underused tools available to Shopify brands.
With Black Friday a week away, Gavin demonstrates three flows any brand can deploy quickly without risking disruption to existing operations. The first flags rapid order fraud by automatically cancelling and refunding multiple orders placed by the same customer in a short window. The second sends internal alerts when inventory drops below a set threshold, giving buying, marketing, and PPC teams the heads-up they need to act before stock runs out. The third tags orders and customers in real time based on which discount codes are being used, giving the team a live vibe check on which campaigns are converting without needing to pull reports. Gavin builds the third flow from scratch on screen, making the logic accessible even for non-technical team members.