Shero Commerce CEO and Co-founder Beth Shero is joined by Director of Solution Architecture Audi for a deep dive into Shopify's expanding B2B capabilities, including a live demo of the platform in action.
Beth walks through four real client scenarios including Just Right Safety Group, Nasca, Painful Pleasures, and STX to show how different B2B models require different approaches. Audi then demos the Shopify B2B admin live, covering company setup, catalog management, tiered pricing, payment terms, and the new Trade theme that makes all of it work out of the box.
The key takeaway: Shopify has accelerated its B2B investment significantly, and for merchants already on the platform, adding B2B functionality is now faster and more cost-effective than ever.