Beth Shero, CEO and co-founder of Shero Commerce, is joined by Kate Kortbus, Executive Director of Sales Operations, for a Halloween edition of Shero Live recapping their trip to the Chicago eCommerce Summit by Retail Summits.
Beth moderated a women in eCommerce panel covering omnichannel marketing, customer experience, and personalization. A key theme throughout was keeping it simple: ensuring your site converts well before pouring budget into paid advertising. The team also highlighted how brands that foster an innovation mindset, testing new channels and ideas regularly, tend to outpace competitors over time.
A highlight of the trip was a behind-the-scenes visit to Vienna Beef, a long-standing Shero client. The tour gave the team a firsthand look at the brand's operations and the custom Shopify solutions Shero built for them, including a date picker feature tailored to the specific logistics of shipping perishable food. Cande Rybecky, VP of Marketing and Growth, also attended the summit and made several strong merchant connections on the ground.
Back at Shero HQ, the episode wraps up with a fun recap of the company's annual Halloween costume contest, with the Albanian team once again stealing the show.