Shero Commerce CEO and Co-founder Beth Shero introduces the newest member of the Shero team, Cande Rybecky, Head of Marketing and Growth, in her first appearance on the Shero Live series.
With Q3 kicking off and Q4 on the horizon, Cande shares her philosophy: too many brands chase top-of-funnel acquisition during the holiday season while neglecting the fundamentals that turn one-time buyers into loyal customers. Her focus for Shero's clients is lifecycle marketing, CRO, and SEO, the basics that make Q1 less of a scramble after the holiday rush. The conversation also touches on the GA4 transition, the importance of building owned customer data through smart UX and sign-up flows, and an honest take on where AI in eCommerce actually stands versus the hype.
A great introductory episode for anyone looking to audit their marketing foundation before the busy season hits.