Platform Analysis and Selling in Regulated Industries Online

Platform Analysis and Selling in Regulated Industries Online

Shero Commerce CEO and Co-founder Beth Shero is joined by Director of Solutions Architecture Chris Roach to walk through how to evaluate eCommerce platforms and what it really takes to sell in regulated or niche industries online.

The conversation opens with a practical framework for platform analysis: start with business goals, map scalability needs, and assess feature requirements before any platform decision is made. Chris then shares a detailed case study from a firearms and ammunition client built on BigCommerce, covering how the team navigated state-by-state compliance, age verification, payment processor restrictions, FFL dealer requirements, and marketplace limitations.