Shero Commerce CEO and Co-founder Beth Shero reports live from day two of ShopTalk in Las Vegas with two quick-fire conversations from the show floor.
First up, Beth sits down with Deepan R, Head of Revenue at Richpanel, and Griffin Hulahan, Partnerships Manager, to introduce the AI-powered customer service platform that is helping eCommerce brands automate 70 to 80 percent of support tickets while freeing agents to focus on retention and upsell work. The conversation covers what sets Richpanel apart from traditional help desks: a self-service model that lets customers resolve their own issues without waiting for an agent response.
Beth then catches up with Liz Nord, Solutions Engineer at Shopify, for a quick debrief on the biggest themes at the conference. AI efficiency dominated every conversation, but Liz's standout takeaway is worth noting: SEO fundamentals are not dead. Strong SEO is exactly what determines how brands show up in AI-powered search and LLMs, and dropping that investment now would be a costly mistake.