Shero Commerce CEO and Co-founder Beth Shero is joined by Executive Director of Marketing Cande Rybecky and Molly Siston, co-founder of somi, an AI-powered consumer shopping app, for a practical conversation about what the shift to AI-driven product discovery actually means for eCommerce brands.
Molly shares what she learned the hard way building somi: product data is simply not ready for natural language search. The solution is not keyword stuffing but making products genuinely understandable to AI agents, through niche collection pages, detailed PDPs that answer real human questions, and structured tags that communicate who a product is for and when. Cande frames the investment clearly: showing up in AI recommendations is a long game, closer to SEO than PPC, and brands that start now will have a significant head start.
The episode closes with a discussion on ChatGPT's emerging ads product, the protocols connecting retailers to agentic shopping, and why the brands winning in this environment are the ones building trust consistently across every channel.