With Black Friday and Cyber Monday just 43 days away, Shero Commerce CEO and Co-founder Beth Shero sits down with Account Manager Jana Braswell to break down what brands should prioritize in Q4.
Despite cautious consumer spending in 2024, Adobe Analytics projects approximately $240 billion in US holiday spend this season. Beth and Jana cover the tactics driving results right now: early bird discounting, AI-powered personalization, digital wallet integrations, buy now pay later options, cart abandonment emails with added incentives, and sustainability messaging as a purchase differentiator.
The episode also gives love to brands outside the consumer goods space. B2B, industrial, and manufacturing clients can use Q4 to focus on customer lifetime value, loyalty programs, site speed, and UX improvements, building a strong foundation heading into 2025.