Shero Commerce CEO and Co-founder Beth Shero is joined by Liz Lorie from Zest and Marketing Strategist Ashley Gates to explore how seamless gifting can become one of the most powerful and overlooked revenue channels heading into Q4.
Liz walks through Zest's newly launched consumer gifting product, which allows shoppers to send gifts to multiple recipients in a single frictionless checkout, with personalized gift notes, tracking updates, and most importantly, the ability for recipients to opt in to the brand's marketing. That last feature is the real unlock: for the first time, brands can identify and nurture the people receiving their products, turning gift recipients into new customers. Results from Zest's corporate gifting product set the bar high, with Levain Bakery doubling year-over-year gifting revenue and Milk Bar cutting order processing time from two weeks to one to two days. Ashley then covers the email flows every brand should set up alongside Zest, from welcoming new gift recipients and recovering abandoned gifting carts to post-purchase thank-yous and B2B follow-up sequences