Shero Commerce CEO and Co-founder Beth Shero sits down with Paul Rogers, Founder and Managing Director of Vervaunt, and Connor from Vervaunt's eCommerce consultancy team, to explore the trends shaping premium eCommerce brands right now.
Paul and Connor walk through five themes they see dominating client conversations: building compelling customer account experiences to capture first-party data as cookies deprecate, loyalty programs that go beyond points to offer money-can't-buy perks, the resurgence of native mobile apps as a retention channel, on-site content as a brand-building tool, and the product detail page as a conversion priority for social commerce traffic. The conversation is packed with real brand examples, including Salomon, Tommy Hilfiger, Jay Lindeberg, On Running, and Nike.
The throughline across all five topics is the same: brands that invest in knowing their customer and building an experience around that knowledge consistently outperform those chasing pure acquisition.