Shero Commerce CEO and Co-founder Beth Shero is joined by CSO and Co-founder Gentian Shero to recap their recent Shopify Meetup in New York City and dive into one of the most practical topics in eCommerce: conversion rate optimization.
Gentian breaks down the five psychological factors that influence whether a visitor converts, covering problem-solving, value, delivery, support, and social proof, before sharing a hit list of quick wins brands can action immediately. The top five things to remove or fix: social media icons in the header that pull visitors away from the site, publication dates on blog posts that make content feel outdated, overly complex contact forms that create friction, manufacturer product descriptions that hurt SEO, and homepage slideshows with too many competing messages.