Shero Commerce CEO and Co-founder Beth Shero is joined by Account Manager Jana Braswell to share what makes client-agency partnerships work and what gets in the way.
Jana walks through the qualities to look for when choosing an agency, including transparency around budget and access, clear roles and responsibilities, and a genuine growth mindset on both sides. The episode flips the perspective too, covering what agencies should look for in clients: aligned goals, shared ownership of deliverables, and the willingness to show up as a true partner. A recurring theme throughout is trust, and how it needs to be built intentionally from day one rather than assumed.
The conversation is candid and practical, drawing on real examples from Shero's own client relationships.