With 57 days until Black Friday and Cyber Monday, Shero Commerce CEO and Co-founder Beth Shero sits down with Rich, Partner Manager at Rebuy Engine, to share actionable tips for making the most of the holiday season.
Rich walks through the key levers brands should pull right now: eliminating homepage friction, updating discount popups to match your BFCM offers, optimizing search with error tolerance for mobile shoppers, and localizing the experience for global customers. He also makes a strong case for segmenting your existing customer base and rewarding loyal shoppers with early access deals rather than focusing solely on new customer acquisition.
Post-purchase is another highlight, with Rich explaining how checkout upsells, product drops, and gift card incentives can drive incremental revenue without heavy discounting. His parting advice: start small, focus on the highest-impact touchpoints first, and build from there