Valentine Coffee /
Valentine Coffee Roasters based in Milwaukee is a specialty coffee roaster and cafe that has a great vibe and friendly staff. They source coffee from around the world and roast it in small batches to ensure the highest quality. They offer a variety of coffee cultivars, and some say the medium roast is perfectly balanced.
The Ask /
Valentine approached Shero for expert UX/UI advice and a custom Shopify redesign to align their online presence with their evolving brand identity. They wanted to stay on Shopify but needed improvements in design, usability, and functionality to better connect with both their B2B and B2C customers and enhance the shopping experience.
Finding the Solution /
The project involved a complete Shopify redesign to better represent the Valentine brand and improve site usability. Custom templates were developed for the homepage, product listing pages (PLP), product detail pages (PDP), and bundle functionality to provide a more streamlined experience for customers. The approach focused on modernizing the website while keeping it aligned with Valentine’s brand aesthetics and vision.
Bringing it to Life /
To bring Valentine’s vision to life, we utilized a range of tools and custom features that contributed to the seamless experience across their digital storefront. We ensured that the site was not only visually striking but also functionally robust, with high responsiveness and quality design elements that reflect the company’s growth.
Innovative Element:
- Homepage: SVG animations were added to elements like the ‘Add to Cart’ button to create a more engaging shopping experience.
- PLP (Product Listing Page): Added page scroll effects to help users discover specific coffee brands more intuitively.
- PDP (Product Detail Page): Included detailed sections for coffee density, flavor notes, and origins, with graphics that align with the brand identity. Custom icons for product variants also enhanced the user experience, making it easier for customers to select the right product.
The Impact /
The redesigned site successfully aligned with Valentine’s updated brand identity. By integrating applications like Shipstation and Bold Subscriptions, the site improved both operational efficiency and customer satisfaction. The addition of SVG animations and custom graphics created a more interactive and enjoyable user experience. The Valentine brand’s commitment to quality and craftsmanship was reflected throughout the website, ultimately leading to better customer engagement and a stronger connection between the brand and its community.
